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GSK drops the ball with the US release of this toothpaste
on May 26, 2013
Sensodyne Repair and Protect is one of the only toothpastes to include an unique ingredient called Novamin. Novamin is one of the biggest breakthroughs in dental health since the introduction of fluoride. This ingredient contains the molecules found naturally in human saliva which combine to rebuild and repair enamel. Novamin is simply a combination of silica, calcium, phosphorus, and sodium, but combined in a way so that they won't react until exposed to water/saliva during brushing.
Toothpastes that just contain fluoride simply remove plaque through mechanical brushing, then deposit fluoride on the tooth's surface. After brushing, the saliva will then mix with the fluoride and create a stronger barrier against acid's compared to the barrier which would have formed from saliva alone which is more vulnerable to acids from the foods we eat and the byproducts of bacteria.
The whole point of this toothpaste is to combine the fluoride and important reparative ingredients found in saliva into one, that way this reparative process can start to take place immediately, and even people with dry mouth syndrome or other tooth disorders can benefit. On top of this it also is one of the best defences against teeth sensitivity as it seals exposed dentin. Novamin can also help whiten teeth over time.
For the past few years this toothpaste has been available in Europe, however with the US release, they have completely omitted this new novamin technology! This toothpaste is like all the others. It is just a fluoride toothpaste, which is still good, but definitely not worth the high price. The Canadian version of this toothpaste like the EU version has the novamin tech, but sadly the US version does not.
Also, the type of fluoride that is included in this toothpaste (Stannous Fluoride) may cause stains to form. If you just want a stannous fluoride toothpaste it is available in crest pro health and is much cheaper.