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Sensory Marketing 1st Edition

3.8 out of 5 stars 11 ratings

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Editorial Reviews

Review

"This book differs in that (the content) is underpinned by psychological theories and methodological approaches. The outcome of a conference event, current research is discussed alongside contemporary and familiar sensory marketing examples, and should appeal to academics and marketing professionals alike." - Jenna Condie, postgraduate researcher, University of Salford, UK, in The Psychologist

"Understanding the role that the touch, taste, smell and sight play in marketing is important and underserved. Aradhna Krishna's new edited book is thorough and wide-ranging, as well as thought provoking and illuminating. This will be an influential book, critical for anyone studying the impact of senses in marketing." - Jennifer Aaker, General Atlantic Professor of Marketing, Stanford University

"Professor Krishna has successfully tackled the challenge of bringing together academic authorities on all the senses that influence our emotions and decision-making. A "must read" for every product marketer and branding expert." - Harald H. Vogt, Founder & Chief Marketer, Scent Marketing Institute

"This book on Sensory Marketing is way overdue. Written by our leading scholars on topics ranging from visual equity to smell to sounds, marketers are no longer sitting on the sidelines. Technology-enabled Sensual Marketing is an important new practical frontier and this book will become the seminal guide." - Eric T. Bradlow, Editor-in-Chief, Marketing Science

"Traditional marketing strategies have focused on winning over consumers through visual and auditory communications.  This narrow focus ignores the other sensory aspects that make up the consumers’ experience.  This book on sensory marketing is a delightful reminder that the touch, taste, smell, sound, and look of a product all play an important role in affecting our perception, attitude, emotions and consumption of the product.  The collection of chapters containing summaries of the cutting-edge research in each area makes catching up both fun and efficient." - Angela Y. Lee, Kellogg School of Management, Northwestern University

About the Author

Dr. Aradhna Krishna is the Dwight F. Benton Professor of Marketing at the Ross School of Business, University of Michigan, and is one of the pioneers of the field of sensory marketing.  She has conducted research on how consumer perceptions and responses change as a function of the type of pricing, promotion, packaging and branding efforts undertaken by managers. Her research has examined many forms of sensory perception - visual, haptic, olfactory, taste and combinations. She teaches executive, MBA and undergraduate courses on sensory marketing at the University of Michigan.  She also organized the first conference on sensory marketing in 2008, bringing together leading psychologists, neurologists, marketing academics and practitioners. Her work has been cited on NPR, New York Times, Wall Street Journal, and other publications.


Product details

  • Item Weight : 1.3 pounds
  • Paperback : 422 pages
  • ISBN-10 : 184169889X
  • ISBN-13 : 978-1841698892
  • Dimensions : 6 x 0.96 x 9 inches
  • Publisher : Routledge; 1st edition (December 18, 2009)
  • Language: : English
  • Customer Reviews:
    3.8 out of 5 stars 11 ratings
Jesse Eisenberg's latest fiction
"When You Finish Saving the World" Listen free with trial

Customer reviews

3.8 out of 5 stars
3.8 out of 5
11 global ratings
5 star
43%
4 star
36%
3 star 0% (0%) 0%
2 star 0% (0%) 0%
1 star
21%
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Top reviews from the United States

Reviewed in the United States on March 30, 2010
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Reviewed in the United States on January 18, 2010
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Reviewed in the United States on August 3, 2017
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Reviewed in the United States on October 16, 2013
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Reviewed in the United States on December 11, 2012
Reviewed in the United States on January 11, 2010
Reviewed in the United States on January 7, 2010
Reviewed in the United States on January 8, 2010

Top reviews from other countries

A J RAIADO PEREIRA
4.0 out of 5 stars Very good book with a very good introduction with a general global view of the matter
Reviewed in the United Kingdom on February 19, 2014
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