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Service Innovation Paperback – April 15, 2016
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About the Author
Anders Gustafsson is a professor of business administration in the CTF-Service Research Center at Karlstad University, Sweden and holds a part-time position as a professor in marketing at BI Norwegian School of Business, Norway.; Per Kristensson is professor at the CTF-Service Research Center, at Karlstad University, Sweden and is a visiting professor at Norwegian School of Economics (NHH) in Bergen, Norway.; Gary R. Schirr is associate professor of marketing at Radford University.; Lars Witell is a professor at the CTF - Service Research Center at Karlstad University, Sweden and holds a position as professor of business administration at Linkping University, Sweden.
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Top Customer Reviews
This book is almost universally applicable. Even if you sell widgets to other companies, those companies are your customers, and can provide innovation-driving feedback. At the end of each chapter, the authors include a series of action questions, which invite the reader to consider how the issues presented in that chapter may relate to the reader's own business. For example, pondering these questions made me realize that many of the ideas here could be helpful in innovating the business I'm familiar with,the law firm, while a friend with whom I discussed this book saw its applicability to cosmetics manufacturers.
In short, this book is a very good investment of your time.