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Service is Not a Product: The Expert's Guide to Selling Service Agreements Paperback – February 10, 2012
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About the Author
Joe Siderowicz has more than 25 years of experience in service marketing. He has personally interviewed, hired, trained, or mentored more than 5,000 service sales people. He is a recognized leader in his field having built and led multiple worldwide service organizations. Mr. Siderowicz has held executive sales, marketing, and general management positions with industry-leading companies Honeywell and Simplex. He is the Founder and President of the AfterMarket Consulting Group, which advises companies on how to grow service revenue. His extensive client list includes Fortune 100 firms and independent companies, large and small. Mr. Siderowicz has extensive public speaking experience with large corporate, convention, and trade show groups. He has contributed articles to numerous publications on service sales and service marketing. A graduate of Temple University and the University of Pennsylvania’s Wharton School, Mr. Siderowicz resides with his wife in suburban Boston, Massachusetts.
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The information in this book is well worth the money you spend to purchase and the time it takes to read.
Joe's book is well organized, chock full of great examples and stories and leaves the reader feeling that each reading session was a very thorough advanced level lesson.
All I can say is thanks for writing this book and adding to the body of knowledge about selling service contracts.