- Paperback: 596 pages
- Publisher: CreateSpace Independent Publishing Platform; 1 edition (January 4, 2014)
- Language: English
- ISBN-10: 1484867572
- ISBN-13: 978-1484867570
- Product Dimensions: 6 x 1.4 x 9 inches
- Shipping Weight: 2.2 pounds (View shipping rates and policies)
- Average Customer Review: 23 customer reviews
- Amazon Best Sellers Rank: #660,602 in Books (See Top 100 in Books)
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Ad Serving Technology: Understand the marketing revelation that commercialized the Internet 1st Edition
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About the Author
Gregory Cristal is an expert consultant in third party ad serving, cross channel ad delivery (including TV) and tracking technologies, working in the industry of digital advertising since 2004. His previous employers include Yahoo!, Travelocity, i-level, Microsoft and DG/Mediamind. His expertise in technology and market coverage extends from origins in UK specific, to EMEA and with a global expertise from 2012 onward. He currently works for DG/Mediamind as Director of Global Accounts but writing and authored opinion remains his own and does not represent the opinion of his employing organization. Further information can be found on LinkedIn or http://cristalconsultancygroup.com
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Top customer reviews
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Unfortunately I have 2 major gripes about the book: 1) It's completely useless on a technical level. Don't buy it expecting to gain anything but the most surface level of understanding for how any of the actual gears of the online ad world fit together. This is in no way a technically informative book. 2) This is without a doubt the most difficult book to read I have ever encountered, owing to an overwhelming abundance of grammatical errors, typos, incomplete sentences, and just plain bad writing across the board. Every single page of the book seems to have AT LEAST 2 blatant errors that should have been flagged by an editor. I'm not even a very good writer, and I felt that I found something that was just plain wrong, from a writing perspective, in almost every single paragraph. Overall the writing measures up to perhaps a 10th grade student's level, and I must admit that I was frequently left scratching my head wondering if the author learned English as a second language (and not well learned). It's that bad.
Final word – as a high level overview of the digital ad space, I'd give it 4 stars. As a technical book, which its title implies it is, I give it 1. The writing, well, that deserves maybe .25. So overall I give it a generous 2 star rating. There is value in this book, as long as you can stomach the atrocious writing and editing and parse the value after trudging through that minefield.
My recommendation to the author - get a real editor. While there might be value in the ideas presented, the language and presentation totally diminish it.
The downside is that it's too detailed and tactical (more suited for engineers and may be PMs) and it's hard for someone in sales / marketing to quickly get the gist of things. But worth the effort if you spend time and the best out there to get that content depth. There a some noticeable grammatical errors that can lead to confusions at times.