- $ 14 07 $23.95Get it by Friday, Jun 2FREE Shipping on eligible ordersMore Buying ChoicesAuto-delivered wirelessly
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Oct 16, 2008by Seth Godin$ 11 54 $22.00Get it by Friday, Jun 2FREE Shipping on eligible ordersMore Buying ChoicesWhispersync for Voice-ready
Other Formats:Paperback, Audible Audio Edition, MP3 CD, CD-ROM- by Seth Godin$ 7 93 $16.00Get it by Friday, Jun 2FREE Shipping on eligible ordersMore Buying ChoicesWhispersync for Voice-ready
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Other Formats:Paperback, Audible Audio Edition, Audio CD Linchpin: Are You Indispensable?
Apr 26, 2011by Seth Godin$ 9 32 $16.00Get it by Friday, Jun 2FREE Shipping on eligible ordersMore Buying ChoicesAuto-delivered wirelessly
Other Formats:Hardcover, Audible Audio Edition, Audio CD- $ 21 97 $32.00FREE Shipping on eligible ordersOnly 6 left in stock - order soon.More Buying ChoicesGet it by Friday, Jun 2FREE Shipping on eligible ordersMore Buying Choices
- by Seth Godin$ 14 76 $26.00Get it by Friday, Jun 2FREE Shipping on eligible ordersMore Buying ChoicesAuto-delivered wirelessly
Other Formats:Paperback, Audible Audio Edition, Audio CD The Icarus Deception: How High Will You Fly?
Dec 31, 2012by Seth Godin$ 13 18 $24.95Get it by Friday, Jun 2FREE Shipping on eligible ordersMore Buying ChoicesAuto-delivered wirelessly
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Free Prize Inside: How to Make a Purple Cow
Apr 24, 2007by Seth Godin$ 6 69 $15.00FREE Shipping on eligible ordersOnly 9 left in stock - order soon.More Buying ChoicesAuto-delivered wirelessly
Other Formats:Hardcover, Audible Audio EditionGraceful
Oct 13, 2010by Seth Godin
Author Updates
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Blog post"Do what I say" vs.
"Use your best judgment."
"I'm in charge because I have authority" vs.
"Take responsibility if you care."
"It's simple and easy but ineffective" vs.
"It's difficult and a bit complex, but you can handle it and it's more likely to work."
"It's the same as last time" vs.
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Blog postIt's difficult to find the leverage to make a difference. At your job, there are probably people with more experience than you, more domain knowledge than you, even more skills than you. The same is true about your competition.
But there's one place where you can make your mark: Your attitude.
You can bring more generosity of spirit, more enthusiasm, more kindness, more resilience, more positive energy, more bravery and more magic to the room than anyone else, at least right n -
Blog postKnowing where 'enough' is.
More might be better for awhile, but sooner or later, it can't always be better. Diminishing returns are the law, not an exception.
If we look to advertisers, marketers, bosses, doctors, partners and suppliers to tell us when we've reached 'enough', we're almost certainly going to get it wrong.
It's okay to stop when you're happy.
Is more always better? Sometimes, only better is better...
[Chip asked a friend, -
Blog postAsk someone what they do, and they'll probably talk about where they work. "I work in insurance," or even, "I work for Aetna."
Of course, most of the 47,000 people who work for Aetna don't do anything that's specifically insurance-y. They do security for Building 7, or they answer the phone for someone, or they work in the graphic design department.
Most people have been trained to come to work in search of familiarity and competence. To work with familiar -
Blog postThe most common way to deal with the future is to try to predict it. To be in the right place at the right time with the right skills or investments.
A far more successful and reliable approach is to invent the future. Not all of it, just a little part. But enough to make a difference.
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Blog postPeople rarely read to the end. And they almost never spend as much time reading your words as you spend writing them.
Which makes it ironic that the little phrases we use (in designing a simple form, or when we answer the phone) matter so much.
Being gentle, kind or human goes a long way.
Coming across as confident, clear and correct matters as well.
Microcopy is word choice. It's a glimpse of a smile or a slip of impatience.
When you start putting™ tra -
Blog postAsk this question often.
Several times a day, at least.
Endogeneity is a fancy term for confusing cause and effect. For not being clear about causation and correlation.
It's one reason why smart people make so many mistakes. We think A leads to B, so more A gets more B. While A and B may have been related in the past, though, it's not at all clear that improving A is going to do anything about B.
There is, for example, an extraordinarily high correlation b -
Blog postRaymond Loewy coined the term MAYA to describe Most Advanced Yet Acceptable when it came to futuristic design. The thinking goes that people (the amorphous term for the lumpen masses) won't accept something too advanced, so we ought to lower our standards to gain acceptance.
But mass acceptance isn't nearly as important as it used to be. Pockets of commitment and enthusiasm are more important than being tolerated or even accepted by the disinterested masses.
Our hunch is that -
Blog postDrink enough water and you will cease to be thirsty.
And yet, a doubting person can be drowning in facts, but facts won't change a mind that doesn't want to be changed. More facts don't counter more doubt. Someone who is shaking his head, arms folded, eyes squinted and ears closed isn't going to be swayed by more facts.
Instead, doubt surrenders to experience. And experience can only happen if there's enrollment.
If someone is willing to find the ri -
Blog postThe work is difficult. Overcoming obstacles, facing rejection, exploring the unknown--many of us need a narrative to fuel our forward motion, something to keep us insisting on the next cycle, on better results, on doing work that matters even more.
The fuel you choose, though, determines how you will spend your days. You will spend far more time marinating in your fuel than you will actually doing breakthrough work. Richard Feynman was famously motivated by the joy of figuring th
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