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About Seth Godin
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Blog postIt’s possible that the author has a different upbringing than you do. It’s possible that the example on the screen doesn’t match your experience. It’s possible that you don’t like someone’s politics, but they’re currently doing something interesting…
If you can learn something, learn it.
It’s tempting to box off all the incoming, to divide it by provenance and to ignore any insight, wisdom or lesson that comes from a questionable/foreign/unfamiliar source.
But it’s fre -
Blog postLeaving (and the perceived threat of leaving) is a powerful negotiation tactic. When the customer/partner/citizen could bolt at any moment, we act differently.
Street vendors know that the prospect is already standing, already on the street, already on their way out the (invisible) door. It changes the dynamic between them, making the short-term the only term.
And commitment is a powerful creation tactic. When the parties involved know that they’re committed to a future togeth -
Blog postBefore you make a big decision, walk around the block.
If it’s raining out, take the dog for a run.
End the meeting a few minutes early and go for a stroll with the team.
Instead of an afternoon snack, consider some sunshine.
The less convenient, the more it pays.
A hard habit to create, but definitely worth it.
When in doubt, go outside. Especially when it’s inconvenient.
(If you want to see this as a metaphor, that’s good too.)
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Blog postBecause sometimes, showing up in person makes the difference.
Public workshops and talks that might be near you in 2020:
In May, I’ll be in Melbourne, Sydney, Auckland and Singapore.
Coming to Helsinki, Stockholm and Oslo in September. And an afternoon in Amsterdam too.
In California, in February.
And in New York, in April.
In Bogota, in June.
And in November, it must be Madrid.
I -
Blog postIt’s a choice because you’re on this path by choice.
And it’s a choice because the act of being irritated involves the story we tell ourselves. People are rarely irritated by gravity, because gravity got here before us.
If you’re telling yourself a story that leads to you being irritated, you’re welcome to change your story.
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Blog postOn the top of many apartment buildings (and on a hill in many towns) you’ll find a water tower, a large wooden or metal container holding tons of water.
Why bother?
It turns out that a pump that slowly and consistently pumps water uphill is way more efficient than the high-powered, high-capacity pump you’d need to meet spikes in demand. By using gravity to assist during times of heavy load, the consistent and more efficient pump gets the job done by planning ahead.
We -
Blog postThe economics are compelling. Start a movie studio, a record label or a book publisher that only markets hits. No clunkers. No filler. Simply the hits.
Easier than it sounds.
Why doesn’t a musician go straight to a “greatest hits” record and save everyone a lot of time and hassle? Why doesn’t a salesperson only call on people who are sure to buy?
Because no one knows anything.
You won’t know if it’s a hit until after you bring it to market. Dylan recorded 50 al -
Blog postIt’s not that they are buttons.
It’s that they’re hot.
They’re hot because they get pressed all the time. They’re hot because they’re seductive. It’s an easy button to push, so people push it all the time.
And that can get you burned.
It can short circuit the point you were trying to make.
It turns out that there are plenty of other buttons, often ignored, that people are eager to activate. Plenty of topics and fears and dreams and beliefs that are just -
Blog postThe math is compelling. You’re going to lose most of the competitions you enter. How could it be any other way? With a hundred or a thousand or a billion people competing, only one wins.
Which means that you’re going to be seen and measured by how you lose, not how you win.
The way to win is usually to fit in all the way, to give the judges precisely what they want, to train just like everyone else, but harder.
But the way to lose with style is to create possibility. T -
Blog postI’ve heard from people who have theorized that Tesla’s window-breaking launch of the super-brutal pickup truck was either an intentional fail (look at all the publicity they got!) or a success (look at all the pre-orders they got!). The thinking goes that all attention is good attention, and that in our ever-faster, attention-starved marketplace, all that matters is clicks.
One way they’re thinking about it: Attention is the new innovation. I don’t agree.
A decade ago, innovat
Books By Seth Godin
Tribes: We Need You to Lead Us
Oct 15, 2008
by
Seth Godin
$9.99
$0.00 Free with Audible trial
$11.79
$22.00
Linchpin: Are You Indispensable?
Jan 19, 2010
by
Seth Godin
$13.99
$0.00 Free with Audible trial
$14.99
$26.95
Only 1 left in stock - order soon.
The Icarus Deception: How High Will You Fly?
Dec 31, 2012
by
Seth Godin
$14.99
$0.00 Free with Audible trial
$14.40
$24.95
$0.00 Free with Audible trial
$18.72
Only 2 left in stock - order soon.
$30.06
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