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Seven Billion Banks: How a Personalized Banking Experience Will Save the Industry Paperback – June 20, 2014
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About the Author
FRANK H BRIA is a leading authority in using data and analytics to improve the customer experience in retail banking. Frank started his career using data and analytics in the financial services industry. He has built statistical models for banks including risk, market response, price sensitivity, and customer satisfaction. He has designed and implemented many internal processes at banks around the world to leverage data and analytics in a more intelligent and profitable way. He has also served as an industry analyst with CEB TowerGroup covering banking analytics where he has spoken at multiple industry conferences on the topic of banking analytics. In addition, he has consulted with banks in North America, Europe, Asia, and Africa on their customer-facing strategies while working with software vendors such as Khimetrics, Response Analytics, and Earnix. He is considered one of the industry pioneers in the use of optimization for pricing retail banking products, having conducted some of the first pilots and implementations in the industry. Frank resides with his wife and three daughters in Phoenix, Arizona. When he is not traveling to meet with banks and banking vendors to help them plan for the future of the industry, he enjoys the desert outdoors of Arizona often hiking, camping, and hunting. He also has an interest in foreign languages. Learn more about Frank at FrankBria.com
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The pricing process is presented in a way that helps the uninitiated understand pricing science. I greatly appreciated The Execution of Next Best Action: The Decisions. This is the most straightforward presentation of the system of triggers; decision variables; objectives; and constraints that I have observed. Chapter 10 follows that with specific examples of applying the approach – Very helpful.
Part IV addresses innovation and the evolution of banking. Anyone who is trying to help the banking industry better prepare to help people will find much to embrace in this section.
Should be read by any chief data officer and chief digital officer. Very good reading.