- Hardcover: 104 pages
- Publisher: Springer; 2010 edition (October 14, 2009)
- Language: English
- ISBN-10: 3642021085
- ISBN-13: 978-3642021084
- Product Dimensions: 9.2 x 0.3 x 6.1 inches
- Shipping Weight: 11.2 ounces (View shipping rates and policies)
- Average Customer Review: 1 customer review
- Amazon Best Sellers Rank: #8,062,819 in Books (See Top 100 in Books)
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The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point 2010th Edition
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From the Back Cover
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!
The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market:
Begin with the consumers
Target the right group
Create the right message
Find the right environment