Who Reads Seventeen?
Seventeen readers want a guide where they can find everything important, all in one place. Seventeen's fashion-conscious, trendy readers are interested in the latest beauty and style trends. They want to know what's hot in music and movies and get the latest celebrity gossip. Seventeen readers are sophisticated and identify with social issues, political dilemmas, and world news.
What You Can Expect in Each Issue:
- Fashion: sportswear, footwear, fashion jewelry & watches, handbags, swimwear, sleepwear/lingerie...
- Beauty: cosmetics, hair care, skin care...
- Health: mind and body health, fitness, nutrition...
- Love Life: boys, dating, and love...
- Your Life: teenage experiences, true crime, girls who made a difference...
- Weekend: entertainment, party planning, room makeovers...
- And… Letter from the Editor, letters from readers, Traumarama, horoscopes.
Seventeen expertly blends engaging articles with beautiful photos. Learn how to do anything with easy directions and step-by-step pictures... craft your hair into the perfect style, strengthen your core for flat abs, and apply makeup to get your perfect look. Each section of the magazine is clearly identifiable, so you can quickly find your favorite articles.
Leading the diverse Seventeen team, Ann Shoket was named editor-in-chief of Seventeen magazine in January 2007. Under her helm, Seventeen continues to represent an important rite of passage, helping more than 13 million readers grow up to be confident, self-assured young women.
Comparisons to Other Magazines:
Over the past five decades, Seventeen has helped shape teenage life in America. Seventeen has represented an important rite of passage, helping to define, socialize and empower young women. Seventeen has been a significant force for change—creating notions of beauty and style, proclaiming what’s hot in music and movies, identifying social issues, celebrating the idols and icons of popular culture. One of the most buzz-worthy programs is the “Seventeen Body Peace Project,” a year-long initiative to help girls stop obsessing about what their body looks like, start appreciating it for what it can do, and ultimately make peace with their bodies. Seventeen also partnered with MySpace, the largest social networking site, to launch the ground-breaking Web reality program “Freshman 15,” which gives millions of teens an inside scoop on the often overwhelming emotional and lifestyle changes taking place at college.
Seventeen readers have a passion for a variety of products. Advertisers include fashion, retail, footwear, accessories, beauty and health products. These range from luxury goods to everyday essentials targeted to fashion conscious, trendy young women.
The perky authority on all things girl since 1944, Seventeen magazine still provides advice and encouragement to masses of young misses. Although the primary focus is fashion and famous folk, this teen zine is not mere eye candy. Mixed among the cutting-edge styles (and multitudinous ads) you'll find short but plentiful articles. Topics range in import: fluff stuff like "What Will You Wear Back to School?" and "The Ultimate Ponytail Guide" is balanced by heavier fodder, such as "No One Believes I Was Raped" and pieces on having a gay sibling and the dangers of binge drinking. Skewed largely toward a Caucasian teen audience, the magazine's coverage of beauty and relationship conundrums does offer nods to young women of color. The tone is resolutely positive, and amid all the talk of must-have hairdos and hottie alerts, the message is girl power in its most nonthreatening guise. --Brangien Davis