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Seventh Generation Powder Laundry Concentrated, Free and Clear, 112-Ounce (Packaging May Vary)
- Fast acting enzymes and oxygen-based bleach remove even your toughest stains
- A biodegradable formula free of optical brighteners, dyes, & synthetic fragrances
- Super-concentrated: use less, same cleaning power
- Fast acting triple-enzyme formula
- Detergent designed for standard and HE machines
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From the Manufacturer
Laundry powder that’s filled with good things! This biodegradable, natural laundry detergent formula powers out tough stains, dirt and grease with a unique combination of enzymes and oxygen-based bleach.
What are Optical Brighteners and Why Does Seventh Generation Not Use Them?
Optical brighteners are synthetic chemicals that make fabrics appear brighter in the presence of ultraviolet light. They don't have anything to do with getting things clean -- they’re an optical illusion that makes our laundry seem brighter and whiter than it really is.
Designed to intentionally remain behind on our clothes and linens, optical brighteners can rub off on our skin where they may cause a reaction that looks like sunburn.
They're no fun for the environment either. Optical brighteners washed down our drains frequently survive wastewater treatment and escape into our lakes, rivers, and streams. Once there, they don't completely biodegrade and instead accumulate in fish.
Seventh Generation's Promise to You
It works: Unique concentrated formula removes stubborn stains, dirt and grease. Works great even in cold water.
It's natural: USDA certified 71% biobased concentrated laundry detergent. Fragranced with essential oils and botanical extracts.
We care: Plant based cleaning agents and enzymes work without dyes, synthetic fragrances or optical brighteners.
Natural Laundry Detergent:
- Laundry powder designed for standard and HE machines
- Concentrated laundry detergent powder
- Free of optical brighteners and synthetic fragrances
- Contains enzymes and oxygen-based bleach
- Cloth diaper safe
- Biodegradable laundry detergent formula
- Recycled paperboard, made with minimum 35% post-consumer content
- Available in two varieties: Free & Clear and Real Citrus and Wild Lavender
About Seventh Generation
Seventh Generation is one of the nation's leading natural brands of household and personal care products. The company lives its commitment to "caring today for seven generations of tomorrows," with products formulated to provide mindful solutions for human health, air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it.
Other Seventh Generation Products You'll Love
Free & Clear Natural Fabric Softener Sheets
Free & Clear Natural Oxy Stain Remover
Free & Clear Natural Laundry Detergent Packs
Free & Clear Natural Laundry Stain Remover
Free & Clear Natural Fabric Softener
Scent Name: Free and Clear
Caution: Eye Irritant, Harmful if swallowed
sodium carbonate (mineral water softener and alkalinity builder), laureth-6 (plant-based cleaning agent), sodium aluminosilicate (mineral water softener), sodium citrate (plant-derived water softener), sodium silicate (mineral alkalinity builder), sodium percarbonate (mineral- and oxygen-based stain removal agent), magnesium sulfate (mineral cleaning enhancer), sodium bicarbonate (mineral pH adjuster), lauryl polyglucose (plant-derived cleaning agent), cocos nucifera oil (anti-foaming agent), sodium carboxymethyl inulin (plant-based water softener and soil dispersant), protease and amylase (plant-derived enzyme soil removers), sodium carboxymethylcellulose (plant-based anti-redeposition agent).
Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.
Top Customer Reviews
Update, July 2012
The boxes now come sealed in plastic. Problem resolved.
1) It cleans well (as well as Tide and Kirkland brand I have used in recent past)
2) It does not add any scent of its own (my beef with Kirkland and Tide is that they add a perfume scent)
3) Does not have brighteners (some studies show they are not good for our skins)
4) It is biodegradable (good for environment)
5) Reasonable cost
I don't like
1) Nothing at all!
Ali Julia review
The only downside is that there is NO SCOOP included in it and from my multiple attempts to read the box... I cannot for the life of me, find out how much powder I should use in ONE LOAD? Does anyone know?!? I just dump it from the box and guess-timate about 2 tablespoons per load. Hopefully the ratio is okay...
UPDATE 10/2014: After using half of the detergent, I found the scoop! You may have to rifle through a lot of powder to find the tiny scoop included in there!
Most Recent Customer Reviews
Aside from being pricey this is a good detergent for people with allergies.Published 4 days ago by Abby_Wabby
Works great with a high efficiency washer. No issues with clumping but i live in CA where it's dry. No issues with residue.Published 8 days ago by T. Carter
Even though other reviews say this product is as good as Tide, no, it really is not. But, it is excellent for washing natural fibers that are not heavily soiled. Read morePublished 8 days ago by AlpacaFarm
I had been looking for a laundry detergent powder with no chemicals. This seventh generation powder came up with an A rating on the EWG (environmental working group) organizations... Read morePublished 16 days ago by Emily Waltman