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Michael Bierut--The Reason I'll Continue to Look At Design In a Humorous Light
on April 19, 2011
The first time I saw Michael Bierut was two years ago at Moore College of Art and Design as part of a lecture series hosted by AIGA. I believe Bierut's lecture that night was titled "Ten Mistakes I've Made as a Designer." Not only did he give excellent insight on the things he's done, but he was super funny. This first impression of a live Michael Bierut pressed me to go ahead and order this book. I have to say, although the book isn't as funny as I thought it'd be (though this impression may change once I read the rest of the essays), it's definitely brought up times where I've nodded my head or said "Mmhmm" out loud in agreement. So far the essay on the "process schools" has resonated with me the most because as a student at a prestigious arts institution, I can definitely say: "I am studying at a process school." He goes on to explain what a process school is (a design school based primarily, and sometimes solely, on Swiss design) and the entire time I was reading, the graphic design department at my school stayed in my head.
This book is worth a read, and the writing makes sense even if you've not seen Michael Bierut at one of his lectures (there's YouTube for that). It's just easier to read if you imagine him saying the words aloud. :)