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Sex, Drugs, and Cocoa Puffs: A Low Culture Manifesto Paperback – July 2, 2004
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From the author of the highly acclaimed heavy metal memoir, Fargo Rock City, comes another hilarious and discerning take on massively popular culture—set in Chuck Klosterman’s den and your own—covering everything from the effect of John Cusack flicks to the crucial role of breakfast cereal to the awesome power of the Dixie Chicks.
Countless writers and artists have spoken for a generation, but no one has done it quite like Chuck Klosterman. With an exhaustive knowledge of popular culture and an almost effortless ability to spin brilliant prose out of unlikely subject matter, Klosterman attacks the entire spectrum of postmodern America: reality TV, Internet porn, Pamela Anderson, literary Jesus freaks, and the real difference between apples and oranges (of which there is none). And don’t even get him started on his love life and the whole Harry-Met-Sally situation.
Whether deconstructing Saved by the Bell episodes or the artistic legacy of Billy Joel, the symbolic importance of The Empire Strikes Back or the Celtics/Lakers rivalry, Chuck will make you think, he’ll make you laugh, and he’ll drive you insane—usually all at once. Sex, Drugs, and Cocoa Puffs is ostensibly about art, entertainment, infotainment, sports, politics, and kittens, but—really—it’s about us. All of us. As Klosterman realizes late at night, in the moment before he falls asleep, “In and of itself, nothing really matters. What matters is that nothing is ever ‘in and of itself.’” Read to believe.
- Print length272 pages
- LanguageEnglish
- Publication dateJuly 2, 2004
- Dimensions5.5 x 0.68 x 8.44 inches
- ISBN-109780743236010
- ISBN-13978-0743236010
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Editorial Reviews
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GQ Quintessential Klosterman -- sometimes exasperating but almost always engaging.
San Francisco Chronicle The reigning Kasparov of pop culture wits-matching.
The Washington Post Maddeningly smart and funny...[Klosterman's] good humor, compassion, and raw associative powers put him in the same league as Nick Hornby and Douglas Coupland, though he's a more tenacious critic than either.
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
Sex, Drugs, and Cocoa Puffs
A Low Culture ManifestoBy Klosterman, ChuckScribner Book Company
Copyright ©2004 Klosterman, ChuckAll right reserved.
ISBN: 0743236017
Chapter 1: This Is Emo 0:01
No woman will ever satisfy me. I know that now, and I would never try to deny it. But this is actually okay, because I will never satisfy a woman, either.
Should I be writing such thoughts? Perhaps not. Perhaps it's a bad idea. I can definitely foresee a scenario where that first paragraph could come back to haunt me, especially if I somehow became marginally famous. If I become marginally famous, I will undoubtedly be interviewed by someone in the media, and the interviewer will inevitably ask, "Fifteen years ago, you wrote that no woman could ever satisfy you. Now that you've been married for almost five years, are those words still true?" And I will have to say, "Oh, God no. Those were the words of an entirely different person -- a person whom I can't even relate to anymore. Honestly, I can't image an existence without _____. She satisfies me in ways that I never even considered. She saved my life, really."
Now, I will be lying. I won't really feel that way. But I'll certainly say those words, and I'll deliver them with the utmost sincerity, even though those sentiments will not be there. So then the interviewer will undoubtedly quote lines from this particular paragraph, thereby reminding me that I swore I would publicly deny my true feelings, and I'll chuckle and say, "Come on, Mr. Rose. That was a literary device. You know I never really believed that."
But here's the thing: I do believe that. It's the truth now, and it will be in the future. And while I'm not exactly happy about that truth, it doesn't make me sad, either. I know it's not my fault.
It's no one's fault, really. Or maybe it's everyone's fault. It should be everyone's fault, because it's everyone's problem. Well, okay...not everyone. Not boring people, and not the profoundly retarded. But whenever I meet dynamic, nonretarded Americans, I notice that they all seem to share a single unifying characteristic: the inability to experience the kind of mind-blowing, transcendent romantic relationship they perceive to be a normal part of living. And someone needs to take the fall for this. So instead of blaming no one for this (which is kind of cowardly) or blaming everyone (which is kind of meaningless), I'm going to blame John Cusack.
I once loved a girl who almost loved me, but not as much as she loved John Cusack. Under certain circumstances, this would have been fine; Cusack is relatively good-looking, he seems like a pretty cool guy (he likes the Clash and the Who, at least), and he undoubtedly has millions of bones in the bank. If Cusack and I were competing for the same woman, I could easily accept losing. However, I don't really feel like John and I were "competing" for the girl I'm referring to, inasmuch as her relationship to Cusack was confined to watching him as a two-dimensional projection, pretending to be characters who don't actually exist. Now, there was a time when I would have thought that detachment would have given me a huge advantage over Johnny C., inasmuch as my relationship with this woman included things like "talking on the phone" and "nuzzling under umbrellas" and "eating pancakes." However, I have come to realize that I perceived this competition completely backward; it was definitely an unfair battle, but not in my favor. It was unfair in Cusack's favor. I never had a chance.
It appears that countless women born between the years of 1965 and 1978 are in love with John Cusack. I cannot fathom how he isn't the number-one box-office star in America, because every straight girl I know would sell her soul to share a milkshake with that motherfucker. For upwardly mobile women in their twenties and thirties, John Cusack is the neo-Elvis. But here's what none of these upwardly mobile women seem to realize: They don't love John Cusack. They love Lloyd Dobler. When they see Mr. Cusack, they are still seeing the optimistic, charmingly loquacious teenager he played in Say Anything, a movie that came out more than a decade ago. That's the guy they think he is; when Cusack played Eddie Thomas in America's Sweethearts or the sensitive hit man in Grosse Pointe Blank, all his female fans knew he was only acting...but they assume when the camera stopped rolling, he went back to his genuine self...which was someone like Lloyd Dobler...which was, in fact, someone who is Lloyd Dobler, and someone who continues to have a storybook romance with Diane Court (or with Ione Skye, depending on how you look at it). And these upwardly mobile women are not alone. We all convince ourselves of things like this -- not necessarily about Say Anything, but about any fictionalized portrayals of romance that happen to hit us in the right place, at the right time. This is why I will never be completely satisfied by a woman, and this is why the kind of woman I tend to find attractive will never be satisfied by me. We will both measure our relationship against the prospect of fake love.
Fake love is a very powerful thing. That girl who adored John Cusack once had the opportunity to spend a weekend with me in New York at the Waldorf-Astoria, but she elected to fly to Portland instead to see the first U.S. appearance by Coldplay, a British pop group whose success derives from their ability to write melodramatic alt-rock songs about fake love. It does not matter that Coldplay is absolutely the shittiest fucking band I've ever heard in my entire fucking life, or that they sound like a mediocre photocopy of Travis (who sound like a mediocre photocopy of Radiohead), or that their greatest fucking artistic achievement is a video where their blandly attractive frontman walks on a beach on a cloudy fucking afternoon. None of that matters. What matters is that Coldplay manufactures fake love as frenetically as the Ford fucking Motor Company manufactures Mustangs, and that's all this woman heard. "For you I bleed myself dry," sang their blockhead vocalist, brilliantly informing us that stars in the sky are, in fact, yellow. How am I going to compete with that shit? That sleepy-eyed bozo isn't even making sense. He's just pouring fabricated emotions over four gloomy guitar chords, and it ends up sounding like love. And what does that mean? It means she flies to fucking Portland to hear two hours of amateurish U.K. hyper-slop, and I sleep alone in a $270 hotel in Manhattan, and I hope Coldplay gets fucking dropped by fucking EMI and ends up like the Stone fucking Roses, who were actually a better fucking band, all things considered.
Not that I'm bitter about this. Oh, I concede that I may be taking this particular example somewhat personally -- but I do think it's a perfect illustration of why almost everyone I know is either overtly or covertly unhappy. Coldplay songs deliver an amorphous, irrefutable interpretation of how being in love is supposed to feel, and people find themselves wanting that feeling for real. They want men to adore them like Lloyd Dobler would, and they want women to think like Aimee Mann, and they expect all their arguments to sound like Sam Malone and Diane Chambers. They think everything will work out perfectly in the end (just like it did for Helen Fielding's Bridget Jones and Nick Hornby's Rob Fleming), and they don't stop believing, because Journey's Steve Perry insists we should never do that. In the nineteenth century, teenagers merely aspired to have a marriage that would be better than that of their parents; personally, I would never be satisfied unless my marriage was as good as Cliff and Clair Huxtable's (or at least as enigmatic as Jack and Meg White's).
Pundits are always blaming TV for making people stupid, movies for desensitizing the world to violence, and rock music for making kids take drugs and kill themselves. These things should be the least of our worries. The main problem with mass media is that it makes it impossible to fall in love with any acumen of normalcy. There is no "normal," because everybody is being twisted by the same sources simultaneously. You can't compare your relationship with the playful couple who lives next door, because they're probably modeling themselves after Chandler Bing and Monica Geller. Real people are actively trying to live like fake people, so real people are no less fake. Every comparison becomes impractical. This is why the impractical has become totally acceptable; impracticality almost seems cool. The best relationship I ever had was with a journalist who was as crazy as me, and some of our coworkers liked to compare us to Sid Vicious and Nancy Spungen. At the time, I used to think, "Yeah, that's completely valid: We fight all the time, our love is self-destructive, and -- if she was mysteriously killed -- I'm sure I'd be wrongly arrested for second-degree murder before dying from an overdose." We even watched Sid & Nancy in her parents' basement and giggled the whole time. "That's us," we said gleefully. And like I said -- this was the best relationship I ever had. And I suspect it was the best one she ever had, too.
Of course, this media transference is not all bad. It has certainly worked to my advantage, just as it has for all modern men who look and talk and act like me. We all owe our lives to Woody Allen. If Woody Allen had never been born, I'm sure I would be doomed to a life of celibacy. Remember the aforementioned woman who loved Cusack and Coldplay? There is absolutely no way I could have dated this person if Woody Allen didn't exist. In tangible terms, she was light-years out of my league, along with most of the other women I've slept with. But Woody Allen changed everything. Woody Allen made it acceptable for beautiful women to sleep with nerdy, bespectacled goofballs; all we need to do is fabricate the illusion of intellectual humor, and we somehow have a chance. The irony is that many of the women most susceptible to this scam haven't even seen any of Woody's movies, nor would they want to touch the actual Woody Allen if they ever had the chance (especially since he's proven to be an über-pervy clarinet freak). If asked, most of these foxy ladies wouldn't classify Woody Allen as sexy, or handsome, or even likable. But this is how media devolution works: It creates an archetype that eventually dwarfs its origin. By now, the "Woody Allen Personality Type" has far greater cultural importance than the man himself.
Now, the argument could be made that all this is good for the sexual bloodstream of Americana, and that all these Women Who Want Woody are being unconsciously conditioned to be less shallow than their sociobiology dictates. Self-deprecating cleverness has become a virtue. At least on the surface, movies and television actively promote dating the nonbeautiful: If we have learned anything from the mass media, it's that the only people who can make us happy are those who don't strike us as being particularly desirable. Whether it's Jerry Maguire or Sixteen Candles or Who's the Boss or Some Kind of Wonderful or Speed Racer, we are constantly reminded that the unattainable icons of perfection we lust after can never fulfill us like the platonic allies who have been there all along. If we all took media messages at their absolute face value, we'd all be sleeping with our best friends. And that does happen, sometimes. But herein lies the trap: We've also been trained to think this will always work out over the long term, which dooms us to disappointment. Because when push comes to shove, we really don't want to have sex with our friends...unless they're sexy. And sometimes we do want to have sex with our blackhearted, soul-sucking enemies...assuming they're sexy. Because that's all it ever comes down to in real life, regardless of what happened to Michael J. Fox in Teen Wolf.
The mass media causes sexual misdirection: It prompts us to need something deeper than what we want. This is why Woody Allen has made nebbish guys cool; he makes people assume there is something profound about having a relationship based on witty conversation and intellectual discourse. There isn't. It's just another gimmick, and it's no different than wanting to be with someone because they're thin or rich or the former lead singer of Whiskeytown. And it actually might be worse, because an intellectual relationship isn't real at all. My witty banter and cerebral discourse is always completely contrived. Right now, I have three and a half dates worth of material, all of which I pretend to deliver spontaneously. This is my strategy: If I can just coerce women into the last half of that fourth date, it's anyone's ball game. I've beaten the system; I've broken the code; I've slain the Minotaur. If we part ways on that fourth evening without some kind of conversational disaster, she probably digs me. Or at least she thinks she digs me, because who she digs is not really me. Sadly, our relationship will not last ninety-three minutes (like Annie Hall) or ninety-six minutes (like Manhattan). It will go on for days or weeks or months or years, and I've already used everything in my vault. Very soon, I will have nothing more to say, and we will be sitting across from each other at breakfast, completely devoid of banter; she will feel betrayed and foolish, and I will suddenly find myself actively trying to avoid spending time with a woman I didn't deserve to be with in the first place.
Perhaps this sounds depressing. That is not my intention. This is all normal. There's not a lot to say during breakfast. I mean, you just woke up, you know? Nothing has happened. If neither person had an especially weird dream and nobody burned the toast, breakfast is just the time for chewing Cocoa Puffs and/or wishing you were still asleep. But we've been convinced not to think like that. Silence is only supposed to happen as a manifestation of supreme actualization, where both parties are so at peace with their emotional connection that it cannot be expressed through the rudimentary tools of the lexicon; otherwise, silence is proof that the magic is gone and the relationship is over (hence the phrase "We just don't talk anymore"). For those of us who grew up in the media age, the only good silence is the kind described by the hair metal band Extreme. "More than words is all I ever needed you to show," explained Gary Cherone on the Pornograffiti album. "Then you wouldn't have to say that you love me, cause I'd already know." This is the difference between art and life: In art, not talking is never an extension of having nothing to say; not talking always means something. And now that art and life have become completely interchangeable, we're forced to live inside the acoustic power chords of Nuno Bettencourt, even if most of us don't necessarily know who the fuck Nuno Bettencourt is.
When Harry Met Sally hit theaters in 1989. I didn't see it until 1997, but it turns out I could have skipped it entirely. The movie itself isn't bad (which is pretty amazing, since it stars Meg Ryan and Billy Crystal), and there are funny parts and sweet parts and smart dialogue, and -- all things considered -- it's a well-executed example of a certain kind of entertainment. Yet watching this film in 1997 was like watching the 1978 one-game playoff between the Yankees and the Red Sox on ESPN Classic: Though I've never sat through the pitch sequence that leads to Bucky Dent's three-run homer, I know exactly what happened. I feel like I remember it, even though I don't. And -- more important -- I know what it all means. Knowing about sports means knowing that Bucky Dent is the living, breathing, metaphorical incarnation of the Bo Sox's undying futility; I didn't have to see that game to understand the fabric of its existence. I didn't need to see When Harry Met Sally, either. Within three years of its initial release, classifying any intense friendship as "totally a Harry-Met-Sally situation" had a recognizable meaning to everyone, regardless of whether or not they'd actually seen the movie. And that meaning remains clear and remarkably consistent: It implies that two platonic acquaintances are refusing to admit that they're deeply in love with each other. When Harry Met Sally cemented the plausibility of that notion, and it gave a lot of desperate people hope. It made it realistic to suspect your best friend may be your soul mate, and it made wanting such a scenario comfortably conventional. The problem is that the Harry-Met-Sally situation is almost always tragically unbalanced. Most of the time, the two involved parties are not really "best friends." Inevitably, one of the people has been in love with the other from the first day they met, while the other person is either (a) wracked with guilt and pressure, or (b) completely oblivious to the espoused attraction. Every relationship is fundamentally a power struggle, and the individual in power is whoever likes the other person less. But When Harry Met Sally gives the powerless, unrequited lover a reason to live. When this person gets drunk and tells his friends that he's in love with a woman who only sees him as a buddy, they will say, "You're wrong. You're perfect for each other. This is just like When Harry Met Sally! I'm sure she loves you -- she just doesn't realize it yet." Nora Ephron accidentally ruined a lot of lives.
I remember taking a course in college called "Communication and Society," and my professor was obsessed by the belief that fairy tales like "Hansel and Gretel" and "Little Red Riding Hood" were evil. She said they were part of a latent social code that hoped to suppress women and minorities. At the time, I was mildly outraged that my tuition money was supporting this kind of crap; years later, I have come to recall those pseudo-savvy lectures as what I loved about college. But I still think they were probably wasteful, and here's why: Even if those theories are true, they're barely significant. "The Three Little Pigs" is not the story that is fucking people up. Stories like Say Anything are fucking people up. We don't need to worry about people unconsciously "absorbing" archaic secret messages when they're six years old; we need to worry about all the entertaining messages people are consciously accepting when they're twenty-six. They're the ones that get us, because they're the ones we try to turn into life. I mean, Christ: I wish I could believe that bozo in Coldplay when he tells me that stars are yellow. I miss that girl. I wish I was Lloyd Dobler. I don't want anybody to step on a piece of broken glass. I want fake love. But that's all I want, and that's why I can't have it.
Copyright © 2003 by Chuck Klosterman
Continues...
Excerpted from Sex, Drugs, and Cocoa Puffsby Klosterman, Chuck Copyright ©2004 by Klosterman, Chuck. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
Product details
- ASIN : 0743236017
- Publisher : Scribner; Reprint edition (July 2, 2004)
- Language : English
- Paperback : 272 pages
- ISBN-10 : 9780743236010
- ISBN-13 : 978-0743236010
- Item Weight : 8.9 ounces
- Dimensions : 5.5 x 0.68 x 8.44 inches
- Best Sellers Rank: #234,913 in Books (See Top 100 in Books)
- #494 in Popular Culture in Social Sciences
- #515 in Essays (Books)
- #534 in Cultural Anthropology (Books)
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About the author

Chuck Klosterman is a New York Times bestselling author and a featured columnist for Esquire, a contributor to The New York Times Magazine, and has also written for Spin, The Washington Post, The Guardian, The Believer, and ESPN.
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If you browse it in the store be aware that the first essay (about how John Cusak, and emo songsmiths like Coldplay have made the concept of love very tricky for Gen Xers-or at least middle-class white ones), is far and away the best in the book. Which is not to say there isn't a lot of other great stuff. The second essay, about the computer game The Sims, is hugely funny (if only slightly insightful) and the fifth (which first ran in The New York Times Magazine) is an engaging account of a weekend spent on the road with a Guns N' Roses cover band. The sixth is also quite strong, being a comparison of Pamela Anderson with Marilyn Monroe that seeks to explain how the role of celebrity has changed over the half-century between them. His essay on internet porn is brief, funny, and moderately thoughtful. Essay ten, on children's breakfast cereals is almost entirely tongue in cheek, and is hilarious. His thirteenth essay wins the prize for best title ("The Awe-Inspired Beauty of Tom Cruise's Shattered, Troll-like Face"), and is a mostly enjoyable muddle of thoughts about contemporary film. After this is a rather wandering (but good) piece on the popularity of country music. Essays sixteen and seventeen are all about the media. The first is a sort of general purpose "here's the truth about the media from an insider" piece, and the second is a very keen report on music critic's conference. Closing things out is a critique of the wildly popular "Left Behind" series. I would recommend all of these to various of my friends.
However, a third of the book isn't so good.. The third essay is about MTV's The Real World series, and fails to make any original points about the reality genre. The fourth is a tortured attempt to explain why Billy Joel is cool, and fails on all levels. The seventh entry is a really weak anti-soccer piece that is a total failure except for a portion where he details his job as a youth baseball coach and subsequent firing. The next essay, about the Lakers/Celtics rivalry of the '80s is equally muddled, and incoherent (probably way more so to those who weren't paying attention to the NBA in the '80s). Essay eleven is about the seminal TV show Saved By the Bell, which I've never watched, so that one went right over my head. This is followed by a rather weak essay attempting to tie Gen X malaise to The Empire Strikes Back.
Klosterman's writing style is kind of love it or hate it (I love it). He's too clever and sarcastic by half, and doesn't mind showing it off, which can be kind of refreshing. He's also one of the best writers I've encountered when it comes to profanity-he uses it a lot and quite naturally, which helps to draw you into his bizarre little world. He's also a hilarious footnoter, for example, his essay on Internet porn starts: "When exactly did every housewife in America become a whore?" with the footnote reading "Except of course, my mom." He's also a very prolific digressor, which may infuriate those who want writers to adhere to their one main point, but I rather enjoy the little side trips. I found the 2/3 of the essays that I liked so engaging that I'm willing to let the other 1/3 slide-this time.
This is mostly about “generation X” (born between 1960 and 1980) and to some extent the millennials who followed. Mr. Klosterman writes very well. He isn’t at all dry if sometimes his witticisms seem forced. His cultural observations aren’t biting but humorous. Alas, they also tend toward the trivial. No effort is made to connect his observations with the wider music, theater, or television scene, nor with anything else going on in the last quarter of the 20th century apart from his peer interests. So much has happened since 2003!
Of course, it would be unfair of me to criticize Klosterman on the basis of events taking place after writing the book, but there were other cultural streams and events going on in the 1980s, 90s, and early 2000s besides TV shows whose characters his friends all emulated or sports debates that meant absolutely nothing, even then, to the wider world beyond obsessive fans.
I imagine his focus was deliberate, to construct a portrait of the triviality that his culture, the culture of his peers, had become, at least up to 2003. I have no problem with that objective, but I lived through that time too (I am old enough to be Klosterman’s father) and understandably, it had a very different feel for me. So why, I must ask myself, did I take the time to read this book?
Frankly, I thought it would be more philosophical. I thought perhaps it would connect up his cultural observations to the politics or other social phenomena of the day, but there is nothing of this. Nor is there much to be said of the book's title. He talks about sex a little, drugs hardly at all (a few allusions despite the period of his essays being flooded with them), and Cocoa Puffs are mentioned once (OK, I don't care). So we are left with a well written, humorous, but rather trivial set of observations about Gen X-ers. If you are of that generation, it might evoke memories. If you are a historian of the period (or otherwise interested) you will get something from it. Otherwise, It was OK.
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Being of this vintage, I found the chapter on the Real World interesting. It brought back memories of a show I had loved but long forgotten. However, I was struggling to recall the characters. On to the chapter on the covers band, it was a good read and I think music is where Chuck excels. Next up was Chuck's self-psychoanalysis on his feelings for Marilyn Monroe and contrasting this with his tepid interest in Pam Anderson. What he said simply didn't resonate with me and this is what (I think) Chuck tries to do, he tries to touch on things you subconsciously feel but perhaps never expressed.
I thought the Pam Anderson/Marilyn stuff was drivel and started to skim ahead. On to the anti-soccer chapter. I played for 30 years but I accept many Americans don't get it. But Chuck clearly hasn't a clue on this topic and he lost me with his assertions 'Most children don't love soccer' and 'its the only sport where you can't f-up'. He might get away with this with a US audience but not elsewhere in the world.
There is no doubting the authors capability in turn of phrase - his fantastic choice of words. But when he devotes a page to the problem of using the metaphor 'comparing apples with oranges' I feel this discussion/book it isn't worth my time anymore.






