- File Size: 475 KB
- Print Length: 180 pages
- Simultaneous Device Usage: Unlimited
- Publisher: WordCrafts Press (October 18, 2011)
- Publication Date: October 18, 2011
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B005X1CLSK
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #2,166,120 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Shameless Self Promotion Kindle Edition
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I'd definitely recommend this book!
They help you go in the right direction in this book!
When I first met Torry Martin, he was the headline comedian for a media conference where I was one of the speakers during the release of one of my books. I had never met him before. Yet, he walked up to me and immediately pitched his innovative idea for networking: it centered around ways to help other people.
Yes, other people, rather than himself.
I was glad to hear Torry teamed up with the prolific writing duo, Mike and Paula K. Parker to write a book, which collectively shares all of their expertise about marketing, promoting our work, and generating publicity. This act alone is a strong way to help other creatives who need help in marketing.
This book will not waste your time. It's clearly and concisely written, delves into such topics as how to write press releases, biographies, resumes, put together press kits, websites, business cards, how to prepare for radio, TV, print interviews, and photo shoots, how to brand yourself in the marketplace, how to solidify your mission statement, and how to network ethically. This book is especially useful to any independent artist who does not have an army of publicists doing a lot of work on their behalf. (Even those of us who do have publicists, we are still the ones who have to shine in our interviews.) One of my favorite segments in this book included advice on how to get interviews to serve as publicity rather than paying for ad space. Sound like a good idea to you?
One of the book's strengths is the authors give you very specific examples of working artists' biographies, resumes, headshots, press releases, and website examples, rather than just giving you a list of how to put together each of these items. Naturally, those abundantly helpful lists are in there too, but the authors also give examples that show their specific points in action. Reading the examples, you will find yourself agreeing with them about why the promotional materials probably work well for the artists using them.
Given that I read this book in the midst of my campaign for the release of a new book, I soaked up every word, comparing their advice against what I was doing and what I was not doing to help promote my book. I found it very practical, useful, and insightful. I could compare what I was doing against what they suggest and see where I either got it right or fell short. Often, I found I may have been on the right track, but their advice takes things a step further--or three steps further. I also used their television interview tips to prepare for a TV show interview the week I finished reading Shameless Promotion.
Beyond all the practical tips is an over-arching theme and true heart of this book: we are not doing what we're doing just for ourselves. We are on the same team, and hopefully, many of us are doing what we are doing for God. And God doesn't need to use just us alone. We should be willing and able to help others succeed, even those in competition with us, to make divine connections for people (whose talents are known to us) when we are in a position to do so. If we are only out for ourselves, we are not likely to get very far in the entertainment industry. You never know when an extraordinarily creative team can be formed by connections that start with you, or what projects could come of the work those people can do.
I was glad to see this book brought to fruition, so our network of creative artists can put it to good use.
But I have to admit, reading this book, I learned something else about myself: I need a new biography, and it needs to be written by someone other than me, the writer.
But my attitude changed right from the prologue which opens Shameless Self Promotion and Networking for Christian Creatives. I was hooked by the friend-to-friend writing style. And I was captured by the authors' impressive credentials.
I snuggled in my seat, hoping to relax and enjoy each point. But relaxing was the last thing my mind wanted to do. I got busy taking notes, re-reading the detailed instructions, savoring the illustrations, analyzing the warnings and smiling at the real-life examples--too close to home.
If there is a trustworthy, comprehensive and detailed map to follow to a successful promotion journey, Shameless Self Promotion is it.
At every stage of the journey, the reader will know what to avoid, what to pursue, how to react, how to prepare and how to avoid failure.
Learning from others' mistakes is a gift Shameless Self-Promotion gives its readers.
I had two "duh" moments. One is regarding my website. I struggled to identify the real purpose and the specific goal. But after reading the examples and explanations in Shameless Self Promotion, a light went on. As a result, I'm on task to change this feature on my website. It could mean a drastic boost to my success as an international speaker and author.
Another "duh" moment was this:
"Just because you've heard yourself give the same answer a dozen times doesn't mean the local audience has. The number two rule in theatre, right after, The Show Must Go On, is: The audience on the last night of the play paid just as much as the audience on opening night, and they deserve the same, enthusiastic performance. It is your obligation to deliver it."
Such basic insight, but a powerful reminder for me. Every interview should be packed with the same passion as if the first time I told my story.
What makes Shameless Self Promotion uniquely different? One of the qualities is the prevalent spread of intricate details for every step--from creating business cards to handling surprises during media interviews.
Shameless Self Promotion is a self-empowerment tool for anyone preparing to build a platform, increase exposure and invite sure success.
--Janet Perez Eckles, author of #1 best-selling, Simply Salsa, Dancing Without Fear at God's Fiesta