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Share, Retweet, Repeat: Get Your Message Read and Spread Paperback – January 3, 2012
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One of "10 business books that intrigued me most this year" -- Entrepreneur Magazine
"You wanna know all there is to know about social media--you simply must buy John Hlinko's book (the guy that started Draft Wes Clark and used the Internet to create a serious political candidate). The dude will teach you all there is to know--highly recommended!" -- Cliff Schecter, The Agonist
"Along with Seth Godin's books, and the great 'Made to Stick' by Chip Heath and Dan Heath, this new online marketing gem -- 'Share, Retweet, Repeat' -- definitely deserves to be on your shelf of really useful books about creative messaging and marketing. You'll read it at one long sitting and then refer to it again and again." -- Frogloop
From the Inside Flap
- "Hlinko is one of those guys who have figured out how to actually get some use out of the Internet, whether by tapping into heretofore unidentified fundraising pools, getting a political message out to people who typically ignore political messages, or poking a pointed stick in the Establishment's eye" -- Gersh Kuntzman, Newsweek.com
- "Quite honestly, Hlinko is the best at what he does. Plus, he's got a sense of humor that rivals at least three of his other senses. ...Four stars!" -- Kevin Bleyer, Writer, The Daily Show with Jon Stewart
- "Gore might have invented the Internet but John figured out how to make it work." -- Suzie O'Hair, Start-up Advisor
- "John Hlinko has pushed the envelope when it comes to groundbreaking strategies to attract, engage, and activate grassroots supporters." -- Mike McCurry, Former White House Spokesman
- "John Hlinko stepped forward to help us at MoveOn.org when we were just getting going. He's always an inspiration, bringing a deeply creative approach to everything he does." -- Joan Blades, co-founder, MoveOn.org and MomsRising.org
- "[One of world's top 25] individuals, organizations and companies that are having the greatest impact on the way the Internet is changing politics," -- World Forum on e-Democracy
- "He is one of the first people I think of when needing some creative ideas, some grassroots fire, and some technology expertise. That's a pretty damn good endorsement, and I mean every word of it." -- Donnie Fowler, Campaign Manager, Wes Clark for President, and national field and delegates director, Gore 2000
- "Whether inside the box or out, John knows how to cook up dishes of information that are fun, irresistible and nutritious. His advice has been invaluable as we've grown Blogads." -- Henry Copeland, Founder, Blogads.com
Top customer reviews
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And he does a pretty good job. The problem with a book like this is that it's potential audience has a huge range of experience with social media--from this who have only vaguely heard of it, to those who are already actively engaged. He pitches the book to those who have a very basic awareness (he begins with the basic: how to set up an account on twitter). As a result, I found some of the intro stuff far too basic. However, he quickly moves into a discussion of crafting your message, engaging people, and ultimately how to work towards going viral.
As a good overview, this is a perfect book. It takes you from ground zero to a pretty sophisticated understanding of strategy. But some parts, like crafting your message, and working with "multipliers" get sorter shrift than I would have liked. In the end, the advantage of books like this is less the specific information they provide than the opportunity they provide for reflecting in a critical way on what I am currently doing, and what I could do better.
Well worth the time to read (and by the way, it is quite well written, has a nice almost breezy style, and is a pretty quick read), but is only a step toward the goal of successfully using social media, not the "bible."
Hlinko has written a book that not only tells you how HE's done things to extraordinary effect in the sphere of public opinion and public attention, but hands over some tools that novices can use. He is thoughtful about explaining how people can move from point A to point B, while always remaining clear about how we must focus, focus, focus on content and creativity - as no amount of perfect buzz can get people to pay attention to a crap idea.
Hlinko is a successful communications professional. He's been kind enough to share the contents of his Big Brain with us; we should be grateful enough in return to buy his damn book.