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Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Collins Business Essentials) Paperback – January 18, 2005
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“. . .extraordinary intelligence and profound wisdom.” (Governor Mario Cuomo)
“. . .I wouldn’t hesitate a minute in taking his advice.” (Charles R. Schwab)
“. . . easy reader ride to success in the business world” (Ted Koppel)
“His own story shows that his tips on salesmanship can work.” (Newsweek)
“It’s beautifully written, witty, riveting, and the best book about achieving your goals since Dale Carnegie wrote his masterpiece.” (Warren Bennis)
“It’s one of the best self-help books I’ve ever read.” (Larry King)
“A must for everyone and anyone entering the business world.” (Donald Trump)
“Super-Salesman’s Secrets.” (Wall Street Journal)
“Swim With The Sharks is an extraordinary treasure chest of information.” (Ken Blanchard)
“Harvey Mackay is a master of brief, biting, and brilliant business wit and wisdom.” (Tom Peters)
“It’s one of the best self-help books I have ever read.” (Larry King)
“His book gives to-the-point parables about making your business and personal life a success.” (USA Today)
“Harvey Mackay may be the most talented man I have met.” (Lou Holtz)
From the Inside Flap
A super salesman, a sportsman, a popular public speaker and motivator, Harvey Mackay has evolved some of the most dynamic techniques for soliciting and closing a sale ever devised. In this book he reviews the secrets of his success. --This text refers to an out of print or unavailable edition of this title.
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Top Customer Reviews
So I decided to pick up this book for a plane ride from Chicago to Puerto Rico which is about a five hour ride. Well, that was one of the fastest plane rides I have ever had. I couldn't put the book down.
Be prepared to take a lot of notes, as the style used to write this book is very fast and free flowing. It's loaded with golden nuggets, so take your time going through it. It might even be a good idea to read it more than once.
The one negative that I will say about the book is that Mr Mackay is a highly connected man as he mingles with athletes, celebrities, etc. Connections that the average person may not see on a daily basis. This isn't necessarily a bad thing but it may turn people off, thinking it doesn't apply to their specific situation. But if you dig deep, you find ways to apply his principles to any situation you may be in....just a thought.
Hope this review helps and buy this book!
I read "Swim With The Sharks" front-to-back, however each chapter concerns a different topic, so one does not have to read this book straight through from page 1 to the end.
One thing I found a bit quirky were the consistent references to allegedly "successful" collegiate and professional sports coaches. I don't feel it's an appropriate analogy to commonly equate coaches with the situations outside of the sports world. The sports culture is often not applicable to making a business deal, dealing with corporate culture, and/or avoiding mistakes with people socially. The sports in itself is a microcosm of society, but a separate world within its own. Time and time again I would chuckle to myself as I would read a quote made by Vince Lambardi, some NBA coach, or read a personal anecdote from the now disgraced coach Lou Holtz. Having to read Yogi Berra's lobotomy-like quotes and philosophy was quite dull, and not very informative.
Some helpful and practical information is the "66 question customer profile," as well as the "12P Competitor profile." I liked his noting (book written 1988) of how people who usually don't have money go out and buy a brand new "prestigious" car that depreciates.
Mackay also reminds us (or me atleast) of the importance of writing small yet important things down on paper and/or notepads.
One of his tips on how to save time is to drive near the front of a grocery store you plan on shopping in. Then look for how many people are in line. If its too crowded don't go in. Thanks Harvey. You've changed my life with your insights.
He also tried to break an attempt by his employees to form a union, which he lost. He openly stated how he conned very employee into thinking they were "special" and "important" with his one-to-one meetings with them. It didn't work. They didn't buy it.
He does understand (see "Dig You Well Before Your Thirsty") the art of the schmooze in talking with celebrities such as O.J. and world figures such as Castro about things that they do, and interest them in their free time and NOT about what they do for work.
All in all, useful things can be gleaned from "Swim With The Sharks," and it's a very quick read.