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Sharp LC40E77U 40-Inch 1080p 120Hz LCD HDTV

3.0 out of 5 stars 25 customer reviews

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  • 40" Full HD 1080p HDTV LCD-TV with 120Hz Fine Motion Enhanced
  • 10-Bit AVS Superlucent LCD Panel
  • 4 HDMI terminals, PC input, RS-232C Input
  • 4ms response time
  • Spectral Contrast Engine XD for Deep Black Level
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Technical Details

  • Brand Name: Sharp
  • Model Number: LC40E77U
  • Display Technology: LCD
  • Display Size: 40 inches
  • Image Aspect Ratio: 16:9
See more technical details

Product Description

Product Description

The AQUOS LC40E77U sets a new standard for large-screen flat-panel TVs. With Full HD 1080p resolution and an elegant new design, the LC40E77U produces a breathtaking picture quality that is second to none. The LC40E77U utilizes Sharp's proprietary Advanced Super View Superlucent / Black TFT Panel with Spectral Contrast Engine XD, providing high Contrast Ratio, 4ms response time and wide viewing angles (176°H x 176°V). In addition, the LC40E77U includes 120HZ Fine Motion Enhanced for the ultimate in fast-motion image processing. The LC40E77U has built-in ATSC / QAM / NTSC tuners and include 4 HDMI inputs, compatible with 1080p signals, and 2 HD 1080p component video inputs. The LC40E77U features a sleek piano black cabinet with subtle recessed bottom-mounted speakers. The included table stand features swivel capability for viewing angle convenience, and is also easily removed for wall-mounting applications.

From the Manufacturer

Manufacturer's Review (April 26, 2009)
Part of Sharp's E77U series, the 40-inch LC40E77U LCD Full 1080p HDTV offers increased video performance, improvements in energy efficiency and a dazzling new design. It features Sharp's 10-bit Superlucent Advanced Super View (ASV) panel for a dramatically bright and crisp picture with reduced haze and reflectivity. The Superlucent panel applies an ultra-smooth finish that minimizes gloss while intensifying panel brightness and contrast. It also includes Fine Motion Enhanced technology for 120 Hz Frame Rate Conversion and a special dejudder feature that helps eliminate background motion artifacts on Blu-ray movies, fast pixel response time of 4ms (milliseconds), and wide viewing angles of 176 degrees so you can view the television from virtually anywhere in the room.

The ASV panel with Spectral Contrast Engine XD (Extreme Dark) provides a high dynamic contrast ratio, enabling deep blacks and vibrant colors, and a special dejudder feature results in the smooth reproduction of film content. Two components of Sharp's Spectral Contrast Engine--Optical Picture Control (OPC) for automatically adjusting luminance to room brightness and lighting conditions and Brightness Preservation picture processing--make the E77U series very energy efficient. In fact, all models in this series exceed the EPA's ENERGY STAR certification requirement by at least 15 percent.

This E77U series HDTV comes equipped with a full array of connectivity options, including five HDMI (version 1.3 with Deep Color and 24p input capability) and two component video inputs, all of which are 1080p compatible, accepting signals from Blu-ray and advanced gaming devices. A dedicated PC input and RS-232 port for custom installations add to the feature set.

Not only does the E77U series provide a stunning picture, but it also features a new design sure to complement any decor. The black cabinet blends elegantly into to a soft champagne gold hue that accents the bottom of the frame, befitting both modern and traditional design schemes.

In addition to this 40-inch model, the 120 HZ E77U series includes the 46-inch LC46E77U and 52-inch LC52E77U. Sharp also offers these similarly outfitted 60Hz models: 40-inch LC40E67U and 32-inch LC32E67U.

Key Features

  • Screen Size: 40 inches
  • Full 1080p HD (Learn more)
  • 10-Bit Panel offers more colors (Learn more)
  • Superlucent Advanced Super View (ASV) LCD Panel provides pure whites, deep blacks and a more vivid range of color (Learn more)
  • Spectral Contrast Engine XD (Extreme Dark) dynamic contrast ratio with 450 nit brightness
  • 4ms response time
  • 1920 x 1080 resolution
  • 60,000 hour lamp life
  • Active Contrast: Dynamic range extension based on advanced real-time picture analysis for greater sense of depth.
  • Wide viewing angles (176°H x 176°W) enable viewing from practically anywhere in the room
  • 120 HZ Fine Motion Enhanced for the ultimate in fast-motion picture quality (Learn more)
  • Optical Picture Control (OPC) automatically raises or lowers the TV's brightness to match your room's ambient light (Learn more)
  • Six 1080p compatible inputs including four HDMI (v1.3 with Deep Color) and two HD component inputs
  • Built-in tuners: ATSC, QAM and NTSC tuners provide access to DTV and analog TV channels.
  • Manufacturing including a solar-powered factory (Learn more)
  • V-Chip system allows blocking of rated TV and movie programs determined by the parent to contain objectionable content.
  • Audio: 10W x 10W stereo speakers (for 20 watts of total power)
  • Removable swivel table stand included
  • 1 year parts and 1 year labor warranty
  • AQUOS Advantage extends your warranty and adds special benefits (Learn more)

A variety of multimedia devices can be connected to the set through any one of the four HDMI 1.3 inputs, and the customizable remote lets you control all your CEC-enabled peripherals using just one device. HDMI is the best performing interface for displaying an HD source on an HDTV. With the convenient 15-pin dSub connection, you can connect to your computer system and play your favorite PC games.

  • HDMI (version 1.3): 4
  • Component: 2
  • Composite A/V: 1
  • S-Video: 1
  • PC input (15-pin, D-Sub): 1
  • Digital audio output: 1 optical
  • See a schematic of all the ports


  • TV without stand: 38.9 x 24.34 x 4.2 inches (WxHxD); 33.1 pounds
  • TV with stand: 38.9 x 27.1 x 12.1 inches (WxHxD); 39.7 pounds
  • What size TV should you get?

Learn More

Full HD 1080P Resolution

By dividing each pixel into two sections and developing an advanced driving system, Sharp's new Multi-Pixel Technology delivers more natural and accurate color reproduction when viewing the screen from virtually any angle. This technology improves extreme-angle viewing by approximately 60 percent.

Full HD, or 1080p, contains 1920 x 1080 pixels, 1.5 times more scanning lines than conventional HD TVs. More scanning lines mean more pixels, more details and a better picture. Sharp's 1080p panel uses an impressively high-speed liquid crystal to cut response time to 6ms. The fast response time keeps images smooth even in the midst of high-speed motion.

120 HZ Fine Motion Enhanced

Displays with 120 HZ capability provide a smoother picture with less jitter and makes scrolling text easier to read. Sharp's advanced processing technology delivers ultra-smooth fast motion--no matter what the source.

Many LCD HDTVs use a technology that has the ability to display 60 frames of video per second, or 60Hz. Sharp uses a unique proprietary algorithm to display 120 frames per second, or 120 HZ--thereby enhancing the smoothness of objects such as grass on a football field or a baseball player swinging a bat. When thinking about 120 HZ versus 60 Hz, consider the analogy of a flip book with 10 pages showing a character walking from point A to point B. If the book doubles in size, there will be twice as much information and the character's transitions will be smoother.

10-Bit Panel

A 10-bit panel is capable of displaying up to approximately one billion colors, while an 8-bit panel is capable of displaying approximately 16 million colors. This means richer color and a more accurate, more brilliant depiction of the world on screen. And you'll get smoother transitions between colors as a 10-bit panel has the ability to show up to 64 times the color variations of an 8-bit panel. This panel technology is a great match with Blu-ray Disc players and high definition game consoles, which take greater advantage of the additional color spectrum and depth.

Superlucent Advanced Super View (ASV) LCD Panel

Sharp's innovative Superlucent Advanced Super View (ASV) LCD panel technology provides pure whites, deep blacks and a vivid range of color thanks to a dynamic contrast ratio up to 27,000:1 and LCD TV industry leading 4ms response time for true film-like smoothness. The new Superlucent ASV panel also applies an ultra-smooth finish that minimizes gloss, providing an excellent balance of light control that cuts down reflection from the panel. The leveled panel surface draws together external light and intensifies the panel brightness and contrast. The clear pictures reproduced on this panel takes full advantage of the details of a 1080p panel.

Additionally, by changing the layout of circuits inside the LCD panel and by reducing the number of parts, Sharp engineers developed the slim-line design which reduces depth by 25 percent, allowing placement of the BD80-series televisions in virtually any setting.

Optical Picture Control Sensor

Optical Picture Control (OPC) is a sensor on all Sharp AQUOS LCD HDTVs that, when activated, will automatically raise or lower the brightness level of the TV to match the ambient lighting in a room. Think about how bright a TV can seem when laying in bed at night. OPC automatically adjusts its brightness level to make it easier for your eyes to adjust and be less likely to hinder the ability for someone else in the room to sleep while you watch TV. A dedicated Power Savings button allows you to set the Power Saving level that can result in decreased overall power consumption and increased backlight lifespan.


Opened in 2006, the Sharp LCD television plant in Kameyama, Japan, includes one of the world's largest roof-mounted solar electricity installations. All Sharp factories achieved green status according to international recommendations that combine economic efficiency, social-mindedness and environmental conservation.

At the factories, cogeneration and photovoltaic power generation systems supply approximately one-third of the total energy used. Combined with an on-site fuel cell system that converts energy without combustion, Sharp has reduced CO2 emissions by 40 percent per year. It's Sharp's goal that by 2010, the emissions avoided through the use of Sharp's energy-creating and energy-saving products worldwide will equal their annual global emissions.

All Sharp products are designed and manufactured to virtually eliminate lead, mercury and cadmium.

super green

AQUOS Advantage Program

Sharp AQUOS LCD televisions are covered by a 1-year warranty for parts and labor, but you can get even more coverage and extra benefits by enrolling in the free AQUOS Advantage Program, including:
  • 3-month extension the manufacturer's limited warranty
  • Dedicated toll-free number directly answered by AQUOS Advantage Advisors
  • Extended customer support hours (including weekends and holidays)for added convenience
  • Next-Business-Day service scheduling
  • Expedited turnaround time on all in-home service visits
  • If your TV cannot be repaired on the first visit, the Sharp Authorized Service Provider will provide you with a complimentary 32-inch HD loaner TV until your original TV is repaired.
Learn more at

Which Size HDTV is Right for My Room?

HDTV Size chart
With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience.

If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.

  • Minimum size = Viewing distance/3
  • Maximum size=Viewing distance/1.5

Product Information

Technical Details

Brand Name Sharp
Item Weight 47.4 pounds
Product Dimensions 12.8 x 39.1 x 26.9 inches
Item model number LC40E77U
Color Name Black

Additional Information

Customer Reviews
3.0 out of 5 stars 25 customer reviews

3.0 out of 5 stars
Best Sellers Rank #286,618 in Home Theater (See top 100)
#3,127 in Electronics > Televisions & Video > Televisions > LED & LCD TVs
Shipping Weight 56 pounds
Date First Available March 15, 2009

Warranty & Support

Product Warranty: For warranty information about this product, please click here


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Customer Questions & Answers

Customer Reviews

Top Customer Reviews

For the money, let me just say, this is an amazing TV. The picture quality is fantastic. Color and contrast look great. The sound is pretty good too.

Channel-changing speed, a fingerprint-prone bezel, and a weak tuner are pretty ridiculous "cons" if you ask me. Personally, I didn't even notice the delay. And at most, it's still only a minor inconvenience. To the second con, the majority of HDTV bezels out there are shiny and it's not like you should need to touch the TV that often anyway. I think this model actually has one of the nicest looking bezels on the market with a champagne gradient finish on its lower portion. Tuner quality really shouldn't be a deciding factor when purchasing an HDTV, and surely not a dealbreaker. In my opinion, that's really letting a somewhat outdated technology determine a newer technology purchase. With a majority of people getting their signals from either cable or satellite, tuner quality is sort of non-issue.

Screen glare. Not an issue.

I bought this TV for HDMI content from both my computer and XBOX, as well as for HD programming. The 1080p and 120hz definitely deliver. FYI, I work with professional editors in my line of work. At one of the editing houses I commented how I had just gotten the newer version of one of their TVs. They told me that for their screens, they always go with Sharp because of the quality for the money.
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I am by no means a tech wiz so I will not get into the technical aspects of the product. Our TV is connected via Satellite HD box.

The picture quality of the TV is amazing. The colors are very natural. I did not have to tweak the picture quality setting. The factory default setting was great. The menu is very intuitive. I was able to play around with color and sound setting without reading the manual.

We did not find the screen to be very reflective. It is matte finish and does not reflect light. We have two table lamps sitting diagonally to the TV. Bezel is little shiny though that is true for Sony and Samsung as well.

Sound quality is good for regular watching. We did not use the inbuilt tuner of the TV hence cannot comment on its usefulness.

In all for the price, features, and picture quality the TV is a great value for money. Sony and Samsungs with same features and comparable picture quality are at least 20-25% more expensive.
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I purchased this Aquos model around the middle of May. About a week later, I noticed a problem with the LCD. I believe it was there the whole time, just never noticed it until a week later. When the screen displays a white background/image, like the "I'm Mac / I'm PC" commercials, HALF of the screen will display the white image correctly while the other half of the screen has a blue/greenish tint over the white.

Called Sharp and they dispatched a technician to my house the following day. Technician could not fix the problem and suspected it was a control board issue. Long story short, Sharp decided to replace my LCD with a new one since they do not have available parts to fix the problem.

So after two and half week in the repair shop, I received my new Aquos yesterday and I am happy to report that the problem is not present in the replacment LCD.

OVERALL, while I do question Sharp's quality control, I still like my Sharp Aquos and would probably buy it again. I have connected my HD Satelite via HDMI and HD material looks bright and very clear. OTA tuner works well and pictures are excellent. Did not notice any "ghosting" effect people have said. Also, while switching channel is not the fastest, it is certainly not the slowest. Certainly not considered a problem. Remote control is big and bulky. I have not tested Bluray yet, but hope to soon. Standard Def DVD looks fine, upconverted to 1080P. Speakers are adequate for a bedroom.

For price I paid, I am very satisfied with features. A similarly spec'd Samsung or Sony cost about $200 more. In my untrained opinion, I think the Sharp looks as good if not, better than Sony and Samsung. My opinion. Hope this helps.
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I actually own the sister version of this product (the Sharp LC-52E77U), but the information in this review is equally applicable to this TV since they use the same, albeit smaller, panel.

Since I have owned this TV for a few months now, I thought it would be helpful to share a few tips and tricks I have learned:


All my A/V devices (360, PS3, Wii, Samsung DTB-H260F) were connected to my Onkyo TX-SR607 receiver with HDMI, which was set to output to my Sharp Aquos LC-52E77U. And, although the receiver was set to "Audio TV Out" off (and even with it on), the TV kept popping up this error:

"Incompatible audio signal has been received, please check the output signal."

It only pops up for a few seconds, and only when I would switch devices or resolution or whatever. Still, pretty annoying. Connecting the devices directly to the TV via HDMI caused the same error - the only time it didn't happen is when there was 2ch 44.1/48Khz PCM involved.

Unfortunately, unlike every other TV I have ever owned, the Sharp doesn't have a menu option to disable audio. Muting didn't help, either.

The solution? Set the audio volume to 0. No more error!


When I first got this TV, I plugged in my Mac Mini, using a DVI -> HDMI cable. After using it for a bit, the TV would stop recognizing that the Mac Mini was connected. It turns out that, whenever the Mac Mini would be rebooted or would go to sleep, the Sharp would refuse to recognize that it was connected anymore.

The solution?
Read more ›
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