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She Markets, A Guide for Women Entrepreneurs: Five Simple Steps to Attract More Clients, Make More Money, and Have More Impact Paperback – March 30, 2018
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About the Author
Women entrepreneurs who urgently want to gain clarity, attract ideal clients, make more income, and have more impact, work with Cynthia Trevino. She's helped companies big and small reach customers, fulfill visions, and make income goals for more than 30 years. Cynthia finds that the biggest client attraction marketing mistakes made by women business owners and experts fall into three categories. #1: Are you trying to reach a broad target market? When women entrepreneurs cast a wide net describing who they want to serve, their message is easily lost in the tsunami of social media and content. It's an uphill slog if you try to appeal to a large group of potential clients. The successful approach is to define, focus on, and talk directly to, your ideal clients. #2: Are you failing to share solutions to your clients' most pressing problems? Many entrepreneurs have the misconception that discussing their skills, products, programs, and services is the way to capture potential clients' attention. The reality is, prospective clients, who don't yet know you, only want to hear about how to solve their problems. You must build the know, like and trust factor with clients before they care to hear about your capabilities. #3: Do you have a structure in place to attract ideal clients? Entrepreneurs who take a haphazard approach to marketing and attracting the right clients are doomed to slow growth. Instead, commit to creating content regularly to enhance your in-person business development, public speaking, and networking efforts. Cynthia speaks to entrepreneurs, blogs, and teaches women entrepreneurs how to build and implement a framework for attracting ideal clients. She is the creator of the Client Clarity to Cash Flow Signature Program. Clients say that Cynthia's Client Clarity to Cash Flow System gives them a quick reference guide to creating headlines that grab people's attention, simplifies their life, and brings more clients to their business. They like having a content marketing planning system that is easy to understand, use, and attracts ideal clients. Cynthia lives in San Diego, California with her husband and business partner, Jim Butz. When she's not working with entrepreneurs looking to change the world (one amazing client at a time), she enlists Jim and friends in the tasty search for the perfect pasta and Syrah pairing. Connect at clientconversioncoach.com
Top customer reviews
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Cynthia’s expertise and knowledge in regards to marketing enhance her ability to help you with the first step of identifying your ideal client/customer. Her methods guide you to speak your client/customers language with simple marketing content. Using her methods it is easy to create your own library of writing tools for future use. I would highly recommend Cynthia’s book or if you are able, take advantage of her one on one program, she is an excellent teacher and mentor.
Her Clarity to Cash system works, with her book now in print, you can check out her proven methods for taking your business to the next level.