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Sheer Determination: Swimming Upstream in a Downstream World Paperback – March 20, 2017
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About the Author
Keiko Kay Hirai is the founder of Studio 904 Hair Design, an award-winning salon that utilizes innovative, business concepts to best meet the needs of her valued customers. She is a respected business owner and philanthropist who provides a helping hand to those in need, especially women, children, and animals. In addition to Sheer Determination, she is the author of Yumi’s Life Lessons and Keiko’s Journey. To learn more about Kay’s life and works, visit www.keikokayhirai.com
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The Rev. Beverly Hosea
This book is about the strength of vision, endurance and persistence. The author, Kay Hirai, began life in the U.S. as a shy 11 year old unable to speak English in school and a mother who is ill with tuberculosis. From her own experience having her hair done in an expensive salon by someone who thought they knew what was best for her, she came up with a vision to have a salon where customers were asked what they wanted. Typically hair salon stylists “rented” chairs, operated on a strictly commission basis and offered no training. Stylists had to provide their own customers and had to compete with each other to keep their customers. The author had a vision of providing training, a salary and a workplace that was supportive, compassionate and caring. She also had a strong belief in philanthropy and giving back to the community. She believed that what was good for business was good for the community. The book details her struggles, heartbreaks and eventual triumphs in proving that her vision could be successful. I found myself cheering for Kay, the underdog, who never quit or gave up on her vision. In her recalling her commitment of rescuing dogs from a Puppy Mill, I found myself in tears. This book is more than how to follow your passion and build a successful business. It is also about building a life around integrity, compassion and caring. I found the book deeply moving and inspiring. It is written in a straight forward, authentic, genuine manner that embodies the character of the author.