Shelley R. Roth

Follow to get new release updates and improved recommendations

About Shelley R. Roth

Shell Roth, Founder & President, Springboard Ventures, Inc.
http://shellroth.com

Shell Roth is an entrepreneur, author, social media trainer, speaker, consultant and gender nonbinary trainer and advocate who loves helping people, organizations, and teams improve marketing effectiveness, sales results, and growth through conscious business practices.

With Shell's fourth book, "Don't Call Me Ma'am", Shell trains organizations, nonprofits and families about gender nonbinary & transgender people and why language matters.

With their fifth book, "A Field Guide to Gender Neutral Language for Business, Families and Allies", Shell has been training people on why language matters and how to insure policies, forms and interactions are respectful of all people.
Learn more here: https://springboardworks.com/diversity-inclusion

With over 25 years of experience, a B.S. in Education, an M.Ed. in Educational Psychology, and M.Ed. in Educational Administration and a business entity Springboard Ventures Inc., Shell inspires and empowers students, partners, affiliates and clients from solopreneurs to small business to Fortune 500 firms. And now, works with parents and allies on embracing gender nonbinary people.

Visit www.shellroth.com to learn more.

Are you an author?

Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography.

Learn more at Author Central

1 11 1

$0.99

Kindle Edition
$9.99

Kindle Edition
$9.99

Kindle Edition
$3.99

Kindle Edition
$3.50

Kindle Edition
$10.69

Paperback

Author Updates

Books By Shelley R. Roth

All Formats Kindle Edition Paperback

A Field Guide to Gender-Neutral Language: For Business, Families & Allies Sep 3, 2020

by Shelley R. Roth , JC Wayne

( 1 )

$0.99

To many, it feels like a new world of identities and pronouns out there.

This field guide is a resource for organizations, families and allies that want to incorporate gender-inclusive practices into their daily lives. It explains - in simple terms - basic gender-expansive vocabulary and includes recommended approaches that recognize, respect and honor the individuality of every human being in our changing world.

This guide shares concfrete, practical suggestions, inlcuding:

● Methods for incorporating gender-inclusive language into everyday life
● Examples for inclusion of gender nonbinary people in policy creation
● Suggestions for embracing verbiage to use and include in business, families and life
● Explanations on the differences in biological sex, gender identity, sexual
orientation and gender expression
● Why one's personal pronouns have a big impact and how to use them appropriately

Shelley Roth, the author, is a non-binary person that has enjoyed success in a broad range of professions, including a successful technology sales career, a school administrator-guidance counselor, social media consultant & trainer, and nonfiction author, Shelley offers a uniques perspective on the positive effects of conscientious inclusion. Whether you are welcoming a gender-expansive employee into the corporate culture by forming incluisve policies or embracing the diversity of a family member as a show of love, support and acceptance, the author's wish is that this work will serve to guide those efforts and assist in the evolution of a more loving and nururing planet.

Don't Call Me Ma'am: A Transgender Story of Living In A World Without Labels Jan 23, 2017

by Shelley Roth , J-Coby Wayne

( 8 )

$9.99

After years of being called “Ma’am” by well-meaning service providers, Shelley Roth came up with the idea of leaving a “Tip Card” along with the usual monetary tip to inform and educate wait staff and other "customer-facing" personnel. This began an unplanned journey as Shelley realized that a simple tip card offering advice to avoid assumptions based on appearance was just the beginning. In Don’t Call Me Ma’am: A Transgender Story of Living in a World Without Labels, Shelley shares the inspiring story of the journey from coming up with a simple idea to coming out as a transgender person. The hope of the story is to share a vision for a world with no labels; where human beings live with understanding, cooperation and acceptance and where who we are on the inside is not limited by artificial labels we see when we look in the mirror. Part autobiography, part memoir, part educational tips, Don’t Call Me Ma’am will speak to anyone who has ever felt limited, misunderstood or isolated by labels and to those who care about them.

Shelley has been a life-long educator and nurturer: first as a teacher and assistant principal, a successful salesperson, a social media navigator and author and now as a human being sharing a transformative transgender journey. Through sharing this book, Shelley aspires to educate those who don't understand transgender and are seeking more knowledge. Shelley hopes that whoever reads this book and hears a talk at an event or conference will learn through this personal story what a transgender person is, and more importantly on a higher level, realize how labels don’t define us and are not necessary for our souls to thrive.

Shelley is the author of three previous books, Get Real, People! How to Use Social Media for REAL-ationship Marketing, Shedding Your Sales Shark: Lessons from a Recovering Sales Shark & How to Apply Them in Social Media Marketing & Life and Give to Grow: 9 Principles for Conscious Business, Social Media and Life.
Shelley can be found online at shelleyroth.com.

Other Formats: Paperback

This title and over 1 million more available with Kindle Unlimited.

Give to Grow 9 Principles for Conscious Business, Social Media and Life: 9 Principles for Conscious Business, Social Media and Life Dec 10, 2015

by Shelley Roth , J-Coby Wayne

( 8 )

$9.99

Give to Grow covers 9 business principles that I have successfully used in my own business; in social media workshops and speaking engagements; and in my life. These 9 principles were discussed by a panel of business owners using Google Hangouts as our platform for broadcasting. Their input is included on each principle. Giving to Grow is the single most important operating principle for both my life and my business. The additional 8 principles are discussed in detail, with practical application for social media marketing and business development.

Other Formats: Paperback , Mass Market Paperback

Shedding Your Sales Shark: Lessons from a Recovering Sales Shark & How to Apply Them to Social Media Marketing and Life Nov 30, 2012

by Shelley Roth

( 1 )

$3.99

---Social media has completely shifted the sales and marketing landscape and how business gets done. Corporate environments often thrive on an intense “eat-what-you-kill” approach.

---The inclusive community-driven nature of social media is sending traditional sales sharks, and their shark tanks, the way of the dinosaur.

---This book is designed for those looking for effective ways to engage with their clients and community via social media networks.

Shelley Roth, a recovering sales shark turned social media consultant, shares her discovery of how social media’s demand to be transparent opens doors to creating new abundance in business and in life.

•Discover 7 important secrets from a recovering sales shark that can help you be happier and more successful
•Know the difference between the qualities and behaviors of a sales shark vs. a relationship builder
•Be inspired with the real-life stories of sales sharks who left the shark tank to follow their dreams and live their purpose

This book is for you if:
•You question whether the sales and corporate strategies you learned are outdated
•You are a different person at home with family and friends compared to who you are at work
•The sales and business tactics you have used successfully before aren’t working anymore
•You manage someone in sales and want to provide new ideas for success

Other Formats: Paperback

This title and over 1 million more available with Kindle Unlimited.

by Shelley Roth

( 8 )

$3.50

Social media marketing emerged - almost overnight - as an accessible, affordable way to grow businesses. The questions are no longer whether or when to use social media for marketing, but how to use it and use it well. Yet social media presents real challenges; it masks the ability to see body language and other important communication cues. How can you ensure you are “being real” online? If you’re not, you’ll struggle to have meaningful engagement and to build relationships that drive businesses growth. And how can you tell if others are “being real?”

Social Media is full of wolves in sheep’s clothing. We’ve all met some online and this was a key motivator in the writing of this book on using social media for relationship marketing. “Get Real, People! How to Use Social Media for Real-ationship Marketing©” shows you how ‘being real’ is the key to marketing with social media and to creating a more enjoyable and authentic life. Whether you’re a business owner, team leader, marketing professional, recovering sales shark, public relations firm, non-profit, or just someone communicating through social media marketing that wants to know “what now?” you’ll benefit from this book.

You’ll learn how to: • Grow your business with REAL-ationship©, social media marketing • Use social media to build businesses with longer-lasting, more meaningful engagement, communities & relationships • Know what your digital body language communicates about you & how you’re perceived & interpreted • Create an online marketing presence that attracts people you want to work with & who want to work with you • Profit from the currencies of accountability, trust & being your real self • Stop the time wasting, joy sapping self-sabotage of “being” someone you’re not, both in business & in life • Use the “Give to Grow” philosophy for marketing your business via social media • Build thriving businesses through awareness of how you market, sell & produce results

Whether you are a small business just getting started or an established firm, this book will assist you in using social media to energize your business and discover why building community and engaging with your customers is crucial to business success. It’s all about relationship marketing and social media is making it happen.

Other Formats: Paperback

This title and over 1 million more available with Kindle Unlimited.

More Information

Are you an author? Visit Author Central to change your photo, edit your biography, and more

See Author Pages Frequently Asked Questions

Anything else? Provide feedback about this page

Similar authors to follow

About Shelley R. Roth

Are you an author?

Author Updates

More Information