Similar authors to follow
See more recommendations
About Shelley R. Roth
Shell Roth is an entrepreneur, author, social media trainer, speaker, consultant and gender nonbinary trainer and advocate who loves helping people, organizations, and teams improve marketing effectiveness, sales results, and growth through conscious business practices.
With Shell's fourth book, "Don't Call Me Ma'am", Shell trains organizations, nonprofits and families about gender nonbinary & transgender people and why language matters.
With their fifth book, "A Field Guide to Gender Neutral Language for Business, Families and Allies", Shell has been training people on why language matters and how to insure policies, forms and interactions are respectful of all people.
Learn more here: https://springboardworks.com/diversity-inclusion
With over 25 years of experience, a B.S. in Education, an M.Ed. in Educational Psychology, and M.Ed. in Educational Administration and a business entity Springboard Ventures Inc., Shell inspires and empowers students, partners, affiliates and clients from solopreneurs to small business to Fortune 500 firms. And now, works with parents and allies on embracing gender nonbinary people.
Visit www.shellroth.com to learn more.
To many, it feels like a new world of identities and pronouns out there.
This field guide is a resource for organizations, families and allies that want to incorporate gender-inclusive practices into their daily lives. It explains - in simple terms - basic gender-expansive vocabulary and includes recommended approaches that recognize, respect and honor the individuality of every human being in our changing world.
This guide shares concfrete, practical suggestions, inlcuding:
● Methods for incorporating gender-inclusive language into everyday life
● Examples for inclusion of gender nonbinary people in policy creation
● Suggestions for embracing verbiage to use and include in business, families and life
● Explanations on the differences in biological sex, gender identity, sexual
orientation and gender expression
● Why one's personal pronouns have a big impact and how to use them appropriately
Shelley Roth, the author, is a non-binary person that has enjoyed success in a broad range of professions, including a successful technology sales career, a school administrator-guidance counselor, social media consultant & trainer, and nonfiction author, Shelley offers a uniques perspective on the positive effects of conscientious inclusion. Whether you are welcoming a gender-expansive employee into the corporate culture by forming incluisve policies or embracing the diversity of a family member as a show of love, support and acceptance, the author's wish is that this work will serve to guide those efforts and assist in the evolution of a more loving and nururing planet.
Shelley has been a life-long educator and nurturer: first as a teacher and assistant principal, a successful salesperson, a social media navigator and author and now as a human being sharing a transformative transgender journey. Through sharing this book, Shelley aspires to educate those who don't understand transgender and are seeking more knowledge. Shelley hopes that whoever reads this book and hears a talk at an event or conference will learn through this personal story what a transgender person is, and more importantly on a higher level, realize how labels don’t define us and are not necessary for our souls to thrive.
Shelley is the author of three previous books, Get Real, People! How to Use Social Media for REAL-ationship Marketing, Shedding Your Sales Shark: Lessons from a Recovering Sales Shark & How to Apply Them in Social Media Marketing & Life and Give to Grow: 9 Principles for Conscious Business, Social Media and Life.
Shelley can be found online at shelleyroth.com.
---The inclusive community-driven nature of social media is sending traditional sales sharks, and their shark tanks, the way of the dinosaur.
---This book is designed for those looking for effective ways to engage with their clients and community via social media networks.
Shelley Roth, a recovering sales shark turned social media consultant, shares her discovery of how social media’s demand to be transparent opens doors to creating new abundance in business and in life.
•Discover 7 important secrets from a recovering sales shark that can help you be happier and more successful
•Know the difference between the qualities and behaviors of a sales shark vs. a relationship builder
•Be inspired with the real-life stories of sales sharks who left the shark tank to follow their dreams and live their purpose
This book is for you if:
•You question whether the sales and corporate strategies you learned are outdated
•You are a different person at home with family and friends compared to who you are at work
•The sales and business tactics you have used successfully before aren’t working anymore
•You manage someone in sales and want to provide new ideas for success
Social Media is full of wolves in sheep’s clothing. We’ve all met some online and this was a key motivator in the writing of this book on using social media for relationship marketing. “Get Real, People! How to Use Social Media for Real-ationship Marketing©” shows you how ‘being real’ is the key to marketing with social media and to creating a more enjoyable and authentic life. Whether you’re a business owner, team leader, marketing professional, recovering sales shark, public relations firm, non-profit, or just someone communicating through social media marketing that wants to know “what now?” you’ll benefit from this book.
You’ll learn how to: • Grow your business with REAL-ationship©, social media marketing • Use social media to build businesses with longer-lasting, more meaningful engagement, communities & relationships • Know what your digital body language communicates about you & how you’re perceived & interpreted • Create an online marketing presence that attracts people you want to work with & who want to work with you • Profit from the currencies of accountability, trust & being your real self • Stop the time wasting, joy sapping self-sabotage of “being” someone you’re not, both in business & in life • Use the “Give to Grow” philosophy for marketing your business via social media • Build thriving businesses through awareness of how you market, sell & produce results
Whether you are a small business just getting started or an established firm, this book will assist you in using social media to energize your business and discover why building community and engaging with your customers is crucial to business success. It’s all about relationship marketing and social media is making it happen.