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Shift: How Top Real Estate Agents Tackle Tough Times Paperback – September 2, 2008
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WALL STREET JOURNAL BUSINESS BESTSELLER
USA TODAY MONEY BESTSELLER
"Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book."
--Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the Soul
Co-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash. Author, Richest Kids in America
"Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive."
--Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire.
"Change happens. It's natural. It's ever present. It's reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It's a great book – read it today."
--Stefan Swanepoel, author of Swanepoel TRENDS Report, 2006-2009
"Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market."
--Bernice Ross, Inman News
The Millionaire Real Estate Series
More than 1,000,000 copies sold!
SHIFTS happen…
Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift!
SHIFT explores twelve proven strategies for achieving success in any real estate market, including
- Master the Market of the Moment: Short Sales, Foreclosures, and REOs
- Create Urgency: Overcoming Buyer Reluctance
- Re-Margin Your Business: Expense Management
- Find the Motivated: Lead Generation
- Expand the Options: Creative Financing
- Print length336 pages
- LanguageEnglish
- PublisherMcGraw Hill
- Publication dateSeptember 2, 2008
- Dimensions6.8 x 0.9 x 9 inches
- ISBN-100071605266
- ISBN-13978-0071605267
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Product details
- Publisher : McGraw Hill; 1st edition (September 2, 2008)
- Language : English
- Paperback : 336 pages
- ISBN-10 : 0071605266
- ISBN-13 : 978-0071605267
- Item Weight : 1.05 pounds
- Dimensions : 6.8 x 0.9 x 9 inches
- Best Sellers Rank: #28,387 in Books (See Top 100 in Books)
- #6 in Mortgages (Books)
- #35 in Buying & Selling Homes (Books)
- #44 in Real Estate Investments (Books)
- Customer Reviews:
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About the authors

Dave Jenks (born about 1942) is an American author and business person.
In 2003, with the release of The Millionaire Real Estate Agent, co-authored by Gary Keller and Jay Papasan, Jenks became a best-selling author when the book spent time on BusinessWeek's best-seller list. In 2005, they co-authored their second book, The Millionaire Real Estate Investor, which reached The New York Times best-seller list, as well as BusinessWeek's best-seller list.
Bio from Wikipedia, the free encyclopedia.

Gary Keller is executive chairman of both kwx, a holding company that represents the collection of all Keller Williams affiliates and subsidiaries, and of Keller Williams Realty. Several of his books have been bestsellers and held positions on the New York Times and Wall Street Journal lists. Collectively, his titles have sold more than 5.4 million copies worldwide.

Jay Papasan [Pap-uh-zan] is a bestselling author who serves as the Vice President of Strategic Content for Keller Williams Realty International, the world’s largest real estate company. He is also Vice President of KellerINK and Co-Owner, alongside his wife Wendy, of Papasan Properties Group with Keller Williams Realty in Austin, Texas.
Jay was born and raised in Memphis, TN. After attending the University of Memphis, he spent several years working in Paris. He later graduated from New York University’s graduate writing program and began his publishing career at HarperCollins Publishers. There, he helped piece together bestselling books such as Body-for-Life by Bill Phillips and Go for the Goal by Mia Hamm.
After moving to Austin, Jay joined Keller Williams Realty International, and in 2003 he co-authored The Millionaire Real Estate Agent, a million-copy bestseller, alongside Gary Keller and Dave Jenks.
His most recent work with Gary Keller on The ONE Thing has sold nearly 2.5 million copies worldwide and garnered more than 500 appearances on national bestseller lists, including #1 on The Wall Street Journal’s hardcover business list. It has been translated into 41 different languages.
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Learn everything about market shift and how to get out victorious
Shift is truly a guidebook for real estate agents/Realtors old or new, IN ANY MARKET even though it's marketed as (see the title) helping agents through the current "buyer's market". Many agents - with experience limited to the booming "seller's market" we experienced in the US between between 2001 and 2007 - were (and some still are) SHOCKED by the shift in the market and what that did to their business, income, lifestyle, etc. Gary Keller explains what happened (and how it's happened before and will happen again) and what the options are for real estate agents. Those that choose to tough it out and stay in real estate, can learn viable strategies to get leads, convert the leads to contracts, and close and get paid in the current market. In fact, the strategies can (and will) be aptly applied in any market.
Tip/hint: Gary recommends taking the book to a local office supply store and having them spiral bound it so it can be used as a field guide of sorts. VERY GOOD IDEA. Thanks for awesome book-delivered coaching/mentoring Gary!!!


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