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Shoe Dog: A Memoir by the Creator of Nike Hardcover – April 26, 2016

by Phil Knight (Author)

4.7 58,111 ratings

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NEW YORK TIMES BESTSELLER

In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.

Print length

400 pages
Language

English
Publisher

Scribner
Publication date

April 26, 2016
Dimensions

6 x 1.1 x 9 inches
ISBN-10

1501135910
ISBN-13

978-1501135910
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From the Publisher

A Memoir by the Creator of Nike By Phil Knight

Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything

Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission

Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963

In this candid and riveting memoir, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. In the age of start-ups, Knight’s Nike is the gold standard. It’s one of the few icons instantly recognized in every corner of the world.

Today, Nike’s annual sales top Dollar 30 billion.

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different.

Phil Knight

One of the world’s most influential business executives, Phil Knight is the founder of Nike, Inc. He served as CEO of the company from 1964 to 2004, as board chairman through 2016, and he is currently Chairman Emertius. He lives in Oregon with his wife, Penny.

Editorial Reviews

Review

“The ultimate entrepreneur’s guide to the top of the mountain. I could not put it down. . . . [Shoe Dog] builds characters of the people behind the brand.”—Bill Walton, Wall Street Journal

"A fresh historical perspective on one of the most profiled companies in the world." —ESPN.com

“A refreshingly honest reminder of what the path to business success really looks like. . . . Knight opens up in a way few CEOs are willing to do. . . . It’s an amazing tale.”—Bill Gates, one of his favorite books of 2016

"The best memoir I recall ever reading. As a business biography, it ranks with such recent works as Neal Gabler’s Disney and Walter Isaacson’s Steve Jobs. But as a personal memoir Shoe Dog reaches a depth of emotional honesty that even the best biographies haven’t touched."—Rich Karlgaard, Forbes

“A fascinating warts-and-all account of the company’s early years, a rascally tale of scrappiness and survival, a great read.”—Motley Fool

“A rare and revealing look at the notoriously media-shy man behind the swoosh.”—Booklist (starred review)

"Shoe Dog is, at its heart, an origin story, of both a global brand and a footwear lifer . . . it reads like pure adventure story, boys facing steeper and steeper challenges and finding ways through, often by the skin of their teeth. As Knight collects the misfits and oddballs who become the core of his growing company, Shoe Dog is more like The Lord of the Rings than a typical mogul memoir."—Complex

“‘The best book I read last year. Phil is . . . a gifted storyteller.”—Warren Buffett

About the Author

One of the world’s most influential business executives, Phil Knight is the founder of Nike, Inc. He served as CEO of the company from 1964 to 2004, as board chairman through 2016, and he is currently Chairman Emeritus. He lives in Oregon with his wife, Penny.

Product details

Publisher ‏ : ‎ Scribner; First Edition (April 26, 2016)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 400 pages
ISBN-10 ‏ : ‎ 1501135910
ISBN-13 ‏ : ‎ 978-1501135910
Item Weight ‏ : ‎ 1.37 pounds
Dimensions ‏ : ‎ 6 x 1.1 x 9 inches

Best Sellers Rank: #5,975 in Books (See Top 100 in Books)
- #8 in Company Business Profiles (Books)
- #25 in Business Professional's Biographies
- #168 in Memoirs (Books)

Customer Reviews:
4.7 58,111 ratings

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Omar Garcia

Pleasantly Inspired

Reviewed in the United States on November 27, 2023

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I'm not one to usually read a "business" book, but I took a chance on this one as a late start to a work book club. And was hooked. What I enjoyed is that it wasn't an endless spew of do's and don'ts for starting your own business. It was a memoir of a mans journey in chasing his dreams and all that he faced and learned on that journey. I would recommend this as a read to high schoolers and college grads looking for direction, or anyone looking to start something new. It earnestly communicates that anything worth having requires hard work and grit. To fail is to learn and to learn is to grow.

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If you are looking for ‘my 7 secrets of great success’ in this book

Reviewed in the United States on January 30, 2018

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This book is about an entrepreneur’s journey, how one man took on the giants and won. The Dassler brothers, founders of Puma and Adidas, began their business in 1924 and Phil Knight began his in 1963.
Over the past 18 years of writing reviews, I don’t think I have reviewed more than 3 autobiographies. My experience has been that hardly any avoid being little more than an airbrushed account of an extraordinary genius, with depth of character and business prowess, written by the paragon him or herself. My visceral response to an autobiography is – ignore.
Shoe Dog came to my attention in 2017, and I ignored it. A week ago, a client, still in her mid-30s, and half way to building her company into a billion-dollar business, raved about the book.
I share her enthusiasm for this autobiography. Let me tell you why.
If you are looking for ‘my 7 secrets of great success’ in this book, you will find only one. And for that one, this 400-page book is not worth the effort. So why would Bill Gates call this book “…an amazing tale”? Primarily because, as Gates says, “Knight opens up in a way that few CEOs are willing to do.”
There are no two businesses that could possibly follow the same paths to success. Every business is one of a kind, with a unique history, built by unique people, facing unique challenges, and responding in their uniquely flawed way.
Everything about this book links back to Phil Knight’s love for running.
His humourless, stern and brilliant college track coach, Bill Bowerman, eventually became one of his earliest business partners. This was a man who would take the athletes’ shoes from their locker, tear them apart, examine them and redo them. He understood that if you remove one ounce from a shoe, you remove over fifty pounds from the runner. It was Bowerman who used his wife’s waffle iron to develop the soles for which Nike became famous.
In one of the many beautifully written passages in a remarkably well written book, Knight describes watching a race in which the legendary middle-distance runner, Steve Prefontaine participated. The joy and agony Knight and his wife experienced is described vividly – Knight was no passive spectator: he was experiencing the tension of the athletes, their physical exertion, their ‘digging deep’ into personal reserves to push through the last moments before the finish. At the end of the meeting, Knight describes – in passing – the physical exertion he experienced as a spectator, and the beauty and the art of these athletes.
Knight, trained as an accountant, didn’t start his sports shoe business, Blue Ribbon, because he had a vision of manufacturing sports shoes, and turning them into a universal, essential clothing item across the globe. He didn’t have the strong desire to get rich as even a part of his decision-making criteria. Throughout his business career he chose not to make real money in favour of other decision criteria: not spoiling the culture of the business by listing, or selling to the wrong people.
The culture of Nike is possibly best described as wild, made up of “losers”, (a disabled athlete confined to a wheel chair; an obese accountant who would never make partner in his firm because he was so large; a needy and obsessive letter-writing lawyer.) But all were perfect in their positions and each a “Buttface” as the inner circle was called. The interactions in the company were forceful, crude and remorseless, which is why truth was heard. No, they were not polite and sensitive: in fact, the essential common denominator across the various Buttfaces was a thick-skin.
For most of the history of the company, from the early days when it was still called Blue Ribbon to its emergence as Nike, the company was cash-strapped. All but the last chapters of the book had an underlying theme of financial survival. Initially it was to pay the few thousand dollars to be able to buy the next shipment of shoes from the Japanese manufacturer, to having the bank cut off their credit line, to being sued by the Customs Department for $25m of unpaid fees for an obscure tax (finally reduced to $9m.)
And all this time, there was an escape route – go public. And each time it was rejected because of what it might do to the ethos of the company.
So, what is the only lesson you will learn from this book? It is not that Knight was the quintessential, ‘Jack Welsh’ quality manager - confident, kind, clear thinking, and a team player. As a text-book manager Knight would not make even a department head. He is shy, introspective, and does not praise, or give much feedback unless it is to solve problems.
The lesson is passion. Having real passion for what you are investing your time, effort and money in. Real passion. The stuff that makes you thrill when you see a master take the race, with the grace of an artist, drawing down on resources he never knew he had. A level of passion that leads you to doing things you may regret – like being sorry your wife will not stay an extra day in hospital after giving birth to your second son, because you wanted to attend an athletics meeting.
Passion is why you teach accountancy to support your micro-business of selling superb running shoes. Passion is running almost every day of your life, knowing how important shoes are. Passion is when you enthusiastically encourage and support others who are masters of your passion – the athletes. And passion is the drive to see your heroes in your Nikes, not Adidas.
Passion is what makes an accounting graduate into a “shoe dog”, strong enough to take the whipping that life and business deals you. Passion is the only thing that will keep you going, and digging deep into mental and physical reserves you never knew you had.
If you are an aspiring entrepreneur you will grow in important ways from reading this book. If you are asked what you learned, you may not be able to articulate a single lesson beyond ‘passion.’ But this is all about you, the entrepreneur, and reading the frank account of the journey of a founder-CEO now worth $10b, will be a meaningful experience.

Readability Light -+--- Serious
Insights High +---- Low
Practical High ----+ Low
*Ian Mann of Gateways consults internationally on leadership and strategy, and is the author of the recently released ‘Executive Update.’

28 people found this helpful

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Kindle Customer

Amazing read!

Reviewed in the United States on November 21, 2023

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I recommend this book to everyone regardless of their interest in business. It is a deep personal drama, very well written. I enjoyed it thoroughly.

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Richard Valenzi

Must read for entrepreneurs!

Reviewed in the United States on November 2, 2023

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Not just another inspiring tale of the Ups and downs that built the empire, but an incredibly heartfelt, funny and sometimes sad narrative.

I've read a lot of business biographies, but this is in a class of its own.

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Avid Reader

If your a founder trying to build a great company, read it.

Reviewed in the United States on January 3, 2017

Verified Purchase

I have to say I only picked up Shoe Dog, Nike's Phil Knight's autobiography (or *memoir*? What's the difference?), because of it's mention on Gates Notes, Bill Gates' blog, where the Microsoft founder publishes an yearly holiday book list based on what were his top reads of the year (in this case, 2016).

Here's what Gates had to say about the book:

>[the] memoir, by the co-founder of Nike, is a refreshingly honest reminder of what the path to business success really looks like: messy, precarious, and riddled with mistakes. I’ve met Knight a few times over the years. He’s super nice, but he’s also quiet and difficult to get to know. Here Knight opens up in a way few CEOs are willing to do. I don’t think Knight sets out to teach the reader anything. Instead, he accomplishes something better. He tells his story as honestly as he can. It’s an amazing tale.

I tend to trust book suggestions by people whose reading habits I admire. It's the case of Bill Gates. My trusting bias is leveraged by the facts that he's a very successful entrepreneur (maybe the most) and a very avid reader. These two traits lead me to believe that his suggestions will most likely be useful for other entrepreneurs and aspiring CEOs like me (since he's damn good at it) and well written (since he's very well read).

Shoe Dog proved my assumptions right.

The book has earned its place among a handful of other reads I consider powerful aides on my journey to build a long-lasting successful company. Made in America (by Sam Walton), The Hard Thing about Hard Things (by Ben Horowitz), Gringing it Out (Ray Kroc), Pour Your Heart Into It (by Howard Schultz) and now Shoe Dog, all have something in common: they discuss the hardships, sacrifices and joys involved in building such a legacy in a way that feels like these guys are your mentors meeting you for weekly 1-on-1s over coffee.

Knight's book teaches us a lot about resilience ("don't ever stop"). Nike's cofounder fought a number of life-threatening fires during his journey, and maybe that's really a big part of building such a successful company: remaining in the game. He lost credit lines when his business depended on them; he repeatedly almost lost his partnership with Onitsuka (I didn't know Nike had started selling Jap shoes) when distributing them in the U.S. was the only business he had; he was fined for more than a year's revenue by the Government. But he lived to fight another day, meditating, counting backwards, running, doing "whatever it took to hold it together". I can relate to that.

Another recurring theme in the book is Knight's reluctance in going public. Founding a company that's built to last is a commitment that's best measured in decades, and so an IPO was very far from his goal, a vision unlike Silicon Valley's.

We all see many startups going public with founders holding less than 10% of the equity, and quickly stepping down to start other companies and do it all over again. Building a huge company takes a very long time, and the really great founders behind the really great companies do everything in their power to remain in control (see Google, Facebook and Amazon).

So knowing he'd be around for decades running Nike was a huge factor in Knight's holding up an IPO as far as he could, so that he wouldn't abide too much equity, and I think he was right. I, too, want to build Qulture.Rocks for the long long run. He says "the cowards never started, and the weak died along the way." He might as well have said "the cowards never started, and the weak died - or sold out - along the way".

Of course, that really stems from the fact that he wasn't really chasing money, but the amazing road that's building a company for the long-term. Reflecting on his 30-plus years with Nike, he looks back and reflects on the journey being the end goal, "because, honestly, I wished I could do it all over again". That helps a lot to put my path in perspective... Remembering all the sacrifices and hardships I've been going through are actually the thing I'll miss when all is conquered and set. Not that everybody thinks, or even should think, this way: that's the privilege of a small part of entrepreneurs, who do it for the love for their products and the excitement of building something bigger than themselves.

Another thing I could relate was Knight's view of the importance of money in building Nike, not as the endgame, but as a means to build greater things: "For us, business was no more about making money than being human is about making blood". I can also relate to that. I'd love to be selling ten times what I'm selling right now so I could hire more talent, build a great office and pay top dollar to our amazing team. And that's what money's for.

That's enough. If your a founder trying to build a great company, read it.

13 people found this helpful

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Anand Ramchandani

Charming, inspirational, and beguiling

Reviewed in Singapore on November 6, 2023

Verified Purchase

Charming, inspirational, and beguiling. Phil Knights memoir definitely piqued my interest in more business memoirs... I was impressed with his earnestness and how he dealt with trials and tribulations. Contrary to what I would have expected, I empathised greatly with the gut wrenching worry and anxiety he felt when horrible twists of fate occurred (like his only bank dropping him, or his supplier seeking other distributors only to sue him later on)

However, his ability to take risks and run nike for decades on 90% debt in order to fund astronomical growth is not something I could stomach. It's definitely worth a read

Ali

Shoe dog

Reviewed in Australia on November 20, 2023

Verified Purchase

I got it today and I’m so happy with this book

Nic

Startups in the 60s going forward

Reviewed in the United Kingdom on October 21, 2023

Verified Purchase

An interesting aspect in the book is how different it was trying to get a company off the ground when starting in the 60s. Limited access to capital (and the attitude of banks..), doing business by letters -- two name just two; things moved a lot slower. International trade in those times, Japan just after the war -- this is more than a book about building a business.

Ishaan

One of the finest biographies

Reviewed in India on October 2, 2023

Verified Purchase

This is one of the finest biographies I have read. You should read this once if you are into any kind of business. Or you should read it anyway. It contains all the ups and downs of business. So much to learn.

Gerard Cano Expósito

Interesante

Reviewed in Spain on November 6, 2023

Verified Purchase

Si eres un fan de la marca deportiva Nike, recomiendo esta lectura. Explica con detalle los inicios de la marca.

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Shoe Dog: A Memoir by the Creator of Nike Hardcover – April 26, 2016

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From the Publisher

A Memoir by the Creator of Nike By Phil Knight

Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission

Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963

Today, Nike’s annual sales top Dollar 30 billion.

Phil Knight

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Review

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Crazy to learn how Nike got started...

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Honest Review of Shoe Dog By Phil Knight Must Watch First

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Customer Review: Best business autobiography I've ever read.

Best entrepreneur book out on the market right now..

A book every entrepreneur needs

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Shoe Dog: A Memoir by the Creator of Nike Hardcover – April 26, 2016

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From the Publisher

A Memoir by the Creator of Nike By Phil Knight

Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission

Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963

Today, Nike’s annual sales top Dollar 30 billion.

Phil Knight

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Review

About the Author

Product details

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Crazy to learn how Nike got started...

What I really think of Shoe Dog

Honest Review of Shoe Dog By Phil Knight Must Watch First

That leaves us ladies and gentlemen. Us.

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Shoe Dog Quick Review

Customer Review: Best business autobiography I've ever read.

Best entrepreneur book out on the market right now..

A book every entrepreneur needs

Let this be your sign to read this book

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