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Shopify Empire: Dominate Search Results, Sell More, and Change Your World Paperback – February 5, 2015
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About the Author
Josh Giese, better known as Josh Highland, owns and operates NewLeaf Labs, a software and services company focused on the Shopify platform. NewLeaf Labs has been a certified Shopify Expert since 2011 and has assisted hundreds of Shopify shop owners. Josh holds a degree in Computer Science from the University of California Riverside (UCR), and currently resides in Redlands, California. He blogs at http://JoshHighland.com
Top customer reviews
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The first 35 pages or so of the book walk you through some basic SEO knowledge and store setup. I already had a store fully setup but I found a few things that I had overlooked...so I would recommend going through this section even if you already have your store setup. If you don't, then this pretty much walks your through everything you would need to know.
From there the book gets into a plethora of SEO strategies that are based upon researching what Google has said it looks for when indexing content. The author really makes things easy to understand even if you are not familiar with the concepts. There are also lots of images and flowcharts which I found very helpful when I started working on my store. I have a pretty good working knowledge of SEO but I still learned a lot from this section. There were at least 10 - 15 things that I was either not aware of or that I simply had not thought about doing. The overall plan is very thorough and well thought out. I wish I had this a year ago when I was first getting started with Shopify.
The final 50 pages of the book get into SEO tools and more advanced strategies such as reverse engineering competitor's websites. For me, this section was pure gold. There were countless tools that I had no idea even existed that can have a huge impact on your site's rankings. As with the rest of the book, everything is easy to follow with loads of images and flowcharts.
I would say this book is a must have for anyone who owns a Shopify store. I would have spent a ton of time and money figuring this stuff out on my own. I"m already seeing increases in my organic traffic from Google and even a few of the other lesser search engines like Bing and I'm not even completely finished implementing all of the strategies that the book covers. The book has paid for itself many times over with the increased sales that I'm seeing. This one has been a homerun for me.