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Shopping for God: How Christianity Went from In Your Heart to In Your Face by [Twitchell, James B.]
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Shopping for God: How Christianity Went from In Your Heart to In Your Face Kindle Edition

3.5 out of 5 stars 6 customer reviews

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Length: 338 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

From Publishers Weekly

Twitchell (Branded Nation) offers a provocative but uneven analysis of the nexus of consumerism and Christianity. Arguing that Americans live in a religious marketplace, where religious sensation is... manufactured, branded, packaged, shipped out, and consumed, he examines the cultural significance of marquee signs, the appeal and limitations of megachurches and the choreography of Franklin Graham's crusades. The most fascinating sections analyze the strengths and weaknesses of mainline denominations' print and television advertising campaigns. Twitchell helpfully contextualizes the marketing of religion in the larger story of American consumerism, and he intriguingly points out that some of our most important advertising gurus were the children of clergy. Although often incisive and insightful, Twitchell's analysis is marred by an annoyingly colloquial tone and an occasional ahistoricism. Although Twitchell is clearly familiar with other historical moments in which Christianity was marketed, he seems to imagine that in some bygone era, American religion was private. The claim that The old-style celeb kept his religion to himself overlooks the fact that many old-time celebs, such as Henry Ward Beecher, were preachers. Although he rehearses the history of the Great Awakening—when newspapers puffed revivalists—he suggests that religion's status as big news for journalists is a new development. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

James B. Twitchell is professor of English and advertising at the University of Florida. He is the author of several books on English literature, culture, marketing, and advertising, most recently Living It Up: America's Love Affair with Luxury.

Product details

  • File Size: 2485 KB
  • Print Length: 338 pages
  • Page Numbers Source ISBN: 074329288X
  • Publisher: Simon & Schuster; Reprint edition (September 18, 2007)
  • Publication Date: September 18, 2007
  • Sold by: Simon and Schuster Digital Sales Inc
  • Language: English
  • ASIN: B000SI24BW
  • Text-to-Speech: Not enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #1,099,790 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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VINE VOICEon January 6, 2008
Format: Hardcover|Verified Purchase
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on October 4, 2007
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