Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Shoptimism: Why the American Consumer Will Keep on Buying No Matter What

4.1 out of 5 stars 12 customer reviews
ISBN-13: 978-0743296250
ISBN-10: 0743296257
Why is ISBN important?
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used
Condition: Used: Very Good
Comment: A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages and dust cover are intact and not marred by notes or highlighting. The spine is undamaged.
Access codes and supplements are not guaranteed with used items.
109 Used from $0.01
FREE Shipping on orders over $25.
More Buying Choices
57 New from $0.98 109 Used from $0.01 5 Collectible from $5.87
Free Two-Day Shipping for College Students with Prime Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student

"Be Obsessed or Be Average"
A personal finance book about a man who went from rock bottom to multi-millionaire by pursuing his passion. Learn more | Kindle book
click to open popover

Editorial Reviews

From Publishers Weekly

Eisenberg (The Number) reveals the mechanisms of manufacturing needs and wants in this book that explores every facet of retail consumption, from advertising to behavioral marketing, from malls to Internet communities. The author presents his own family's consumption habits as a litmus test, which, while providing context, effectively sidelines the experiences of those who do not embrace consumerism with the same fervor. Dividing the retail landscape into Buy and Sell, Eisenberg provides a cornucopia of consumption trends, brain scans indicating beer preferences, zip-code–based lifestyle data, psychographic information, blogs and buzz measurement. Searching for a Unified Theory of Buying, the author dismisses analysts such as Marx for misunderstanding needs and Schor for scolding consumers. Entertaining the possibilities of Brand Communities, the author superficially considers Bourdieu's concept of cultural capital, settling finally on a typology of Romantic and Classic buyers. Although a thorough compendium of today's marketplace, the author's friendly come along with me tone sometimes devolves into glibness, and in accepting conditions as is, his observations might prove as fleeting as buyer's remorse. (Nov.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


"As a so-called advertising guru for the past fifty years, I found Shoptimism to be brimming over with wit and sly insight into the darker recesses of the consumer's soul." -- George Lois, member, Art Directors Club Hall of Fame, and pioneer of advertising's Creative Revolution

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Hardcover: 352 pages
  • Publisher: Free Press (November 3, 2009)
  • Language: English
  • ISBN-10: 0743296257
  • ISBN-13: 978-0743296250
  • Product Dimensions: 6 x 1.1 x 9 inches
  • Shipping Weight: 1.4 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #1,279,876 in Books (See Top 100 in Books)

Related Media

Customer Reviews

Top Customer Reviews

on June 18, 2010
Format: Hardcover
11 comment| 8 people found this helpful. Was this review helpful to you?YesNoReport abuse
on November 22, 2009
Format: Hardcover
0Comment| 9 people found this helpful. Was this review helpful to you?YesNoReport abuse
on November 19, 2009
Format: Hardcover
0Comment| 8 people found this helpful. Was this review helpful to you?YesNoReport abuse

Most Recent Customer Reviews

What Other Items Do Customers Buy After Viewing This Item?