Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
The Shortcut to Persuasive Presentations Paperback – May 20, 2003
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Frequently bought together
Customers who bought this item also bought
From the Author
How I came to Write The Shortcut to Persuasive Presentations by Larry Tracy
To explain how Shortcut came to be written, I must explain how I migrated from Army colonel to presentation skills trainer. My biography outlines how I did more talking than shooting in my Army career, especially in front of senior executives and hostile audiences, and I need not repeat it here. I first got the idea of translating my real-world experience in speaking to a civilian career a few years before I retired from the Army.
I attended a one-day seminar on persuasive speaking given by a well-known training company. I found I was perhaps the only person in the room who had paid out of my pocket, as all th others (almost 100 people) had their tution paid for by their employers. I found the instruction rather simplistic, and was surprised that my fellow attendees were so impressed by the content and the instructor whom I found steeped in theory withlittle practical experience.
After I retired from the Army. I decided I could pass on the real world experience I had gaind in the field of public speaking. I found many of the books on th subject be filled with theory and page filling anecdotes, and the workshops not much better. I believed busy people did not need the "glitz" ofthe professional speaker, but instead a "shortcut" method to deliver effective, bottom-line presentations.
So I started doing workshops for governemnt agencies (I live inthe Washongton, D.C. area) and corporations. As I had suspected, there was a great need for such training, because of an interesting paradox: Public speaking, in survey after survey is listed as one of the leading phobias in the United States, yet other surveys show the ability to speak coherently and persuasively to be one of the leading indicators of success in businees and life. I wanted to adress both elements in my workshops. Unlike many speech coaches, I do not believe people shoud seek to elimiate the fear, but instead it to convert apprehension to enthusiasm.
My wife realized I was happier in font of an audience than sitting at a computer, but she constntly urged me to put what I was teaching in a book. Eventually, I succumbed, and the result is The Shortcut to Persuasive Presentations.I started the writing process by following the outline of my workshops, and I have calld the book a "Workshop in a book."
That, of course, is not completely accurate, because the workshops have an intensive "hands-on" element in videotaped practice presentations. But there is indeed a strong conguity between what I teach and what is in the book. Consequently, all attendees at my workshops recive a copy of Shortcut as a "take-away" which can reinforce what they learned and put into proactice in the workshop.
As in these workshops, the heart of the book is my S3P3 System-a Pyramod of Planning, Practicing and Presenting supported by the pillars of Substance (content), Structure and Style. Within this System is found the "Backward drafting" 3-1-2 method, and the practice simulation I bring with me from the military-The "Murder Board." It's not a macabre as it sounds-it a simuated practice in which colleaueges role play the audience, enabling the speaker to anticipate question and objections (which, incidentally, removes much of the fear of speaking). The Murder Board is to speakers what the flight simulator is to pilots.
So that's how The Shortcut to Persuasive Presentations came to be written. I hope you'll internaize the lessons of the "workshop in a book," and shorten your learning curve to become a more persuasive speaker.
About the Author
President Ronald Reagan described Larry Tracy as "An extraordinarily effective speaker." He was an Army colonel assigned to the State Department debating controversial foreign policy issues throughout the country. He is now cited as one of the top presentation skills trainers/coaches in the country in publications such as the Information Please Business Almanac and Sourcebook, published by Houghton-Mifflin, Best of the Best, published by Insight Publishing, and What to Say When... You're Dying on the Platform, published by McGraw-Hill.
Larry's highly-acclaimed book, The Shortcut to Persuasive Presentations, published by Imprint Books, distills the techniques he teaches in his executive workshops, and is the text for the Oral Presentations Course at the Center for Leadership Education at Johns Hopkins University.
He conducts his Presentation Skills in a Nutshell and Briefing the Boss workshops for corporations and government agencies, and trains corporate teams how to deliver winning oral presentations for government and commercial contracts. His coaching is not derivative classroom theory, but instead flows from his "real-world" experience. He served as Chief of the Defense Intelligence Agency's Presentations Branch--the Pentagon's top briefing team--responsible for daily intelligence presentations to the Chairman of the Joint Chiefs of Staff. He supervised and coordinated over 500 of these multi-media, multi-screen briefings, and delivered almost 100 of them personally.
Because of his speaking skills, the White House directed the Army to detail him to the State Department. He subsequently spoke and debated almost 400 times on controversial foreign policy issues before some of the most demanding, even hostile, audiences in the country, leading to the comment from President Reagan.
Top customer reviews
The "shortcut" offered in this book can be deconstructed to its most basic element: how to deliver your message of choice in the most persuasive manner possible to bring about the desired response or action by the maximum number of listeners in the quickest, most direct, and most efficient manner possible. That is what the book both promises and delivers.
In my profession, I frequently help senior executives pursue and win large government contracts often valued in the billions of dollars. The common denominator of all such pursuits is that the eventual outcome of each will likely turn on the executive team's ability to persuade the government evaluator that their team is the "best value" or right choice for the taxpayer. The persuasion may be formal or informal. The team's case may be advanced by an elaborate presentation, or by what appears to be off the cuff remarks. The point of view put forth may be in the form of a solution to a sample problem, or in response to a complex verbal test question. No matter the form or content, Larry's assembled toolbox of presentation wisdom contained in this book has direct and immediate application to a host of presentation scenarios. Pity the outgunned competitor who fails to avail itself of such imminently sound techniques as Larry's S3P3 System, Six Steps to Persuasion, and 3-1-2: Structuring Backwards.
The reader will quickly realize that The Shortcut to Persuasive Presentations was not hatched in some experimental laboratory or in some ivory towered classroom. Instead, Larry developed his methodology in the real world--the high profile "fishbowls" of the White House, and the national security, intelligence and defense establishments. All are high stakes crucibles where clear and concise communications can make or break decisions, policies, careers, and even administrations.
Larry Tracy is an accomplished public speaker, coach and trainer. But now that he is also a successful author, I address this word of caution to him: I fear that, if too many communicators, speakers, and presentation practitioners were to implement the practical techniques and sound wisdom found in this book, Larry's coaching and training consulting practice could experience a sudden downturn. Armed with this helpful book, the reader is well on his or her way to mastering the art of masterful and persuasive presentations.
I highly recommend this book if you want to improve your speaking skills and project outcomes.
The tips are so valuable. It's a fast-read book and terrific for building your confidence.
The book is worth every penny. Get it for your information library.