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The Shortest Distance Between You and Your New Product: How Innovators Use Rapid Learning Cycles to Get Their Best Ideas to Market Faster, 2nd Edition Kindle Edition
From the Back Cover
Praise for The Shortest Distance Between You and Your New Product:
"RLCI has shown how to pull together a combination of agile software management techniques within a phase gate development, with a process to follow, and made it easier to ask my organization to implement it. We have had two Kickoff events and the response has been very positive. "
--Jason Anderson, Trimble Corporation, Auckland, New Zealand
"Easy to read and a must for everybody involved in improving product development."
--Christophe Gregoir, Atlas Copco, Antwerpen, Belgium
"The Rapid Learning Cycles framework is a useful tool to challenge existing product development paradigms because it focuses on the importance of knowledge."
--Chris Hill, Navico, Auckland, New Zealand
"The author presents a well-tested and adaptable framework for managing the thousand-and-one unknowns in new product development in a way which significantly accelerates progress."
--Kathy Iberle, Iberle Consulting, Vancouver, Washington
"I was concerned that the R & D executives would not buy into this. But the simplicity and logic of the approach made this an easier sell."
--Vaas Conradie, Gallagher, Hamilton, New Zealand
About the Author
As of May 2017, the Rapid Learning Cycles framework is being used by over 500 teams, and over 60 new products have been released via the framework since Katherine began developing the framework in 2010. Her work has received public endorsements from Philips, Steelcase, Whirlpool, Novo Nordisk and other companies that deliver tangible products to market.
Katherine is the author of the Shingo Research Award winning book The Mastery of Innovation: A Field Guide to Lean Product Development. This book contains 19 case studies of companies who have used lean product development to get their ideas to market faster.
She has published over 200 articles at the Lean Product Development Resource Center and in other venues, including AME's Target Magazine, PDMA's Visions, the Journal for Product Innovation Management, and Real Innovation.
In 2007, she co-founded the Lean Product & Process Development Exchange with Durward Sobek. The organization conducts two conferences per year, one in Europe and one in North America, focused on the principles and practices of Lean Product Development.
Katherine has climbed seven of the tallest peaks in the Cascade Mountains and spent ten days alone on the Pacific Crest Trail, until an encounter with a bear convinced her that she needed a change in strategic direction.
- ASIN : B0713ZDWRP
- Publisher : Chesapeake Research Press; 2nd edition (May 4, 2017)
- Publication date : May 4, 2017
- Language : English
- File size : 12292 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 338 pages
- Lending : Not Enabled
- Best Sellers Rank: #903,921 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
About the author
Top reviews from the United States
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This method offers an improvement over the Lean Startup in that it de-emphasizes the focus on "building something" (the passion/idol of many engineers) and focuses instead on finding the best way to "learn." This may be "building something," but it could also be: running a simulation, administering a survey, or something else that is less expensive or time-intensive.
I found the "convergence method" noted in the book to be especially insightful. As I reflected back on my experiences in product development and R&D, I realized that I had frequently seen projects pick the strongest solution at the beginning and then "run with it," and sometimes not even consider more than one way to solve a complex/risky problem at all.
The author's work history and other credentials show that she is not naive or idealistic. She has lived out the best and worst of product development.
I hope this method can help re-establish credibility to corporate R&D in the midst of an ongoing fad to outsource new product development to "innovation hubs" and other external start-up-like environments.
Top reviews from other countries
When you purchase the book, you also get the opportunity to download document templates from their home page which makes work much easier.
The book is easy to read, and therefore I can highly recommend it for every one who is responsible or interested in new product development.