- Paperback: 264 pages
- Publisher: NYU Press (January 1, 2010)
- Language: English
- ISBN-10: 0814731953
- ISBN-13: 978-0814731956
- Product Dimensions: 6 x 0.6 x 9 inches
- Shipping Weight: 14.4 ounces (View shipping rates and policies)
- Average Customer Review: Be the first to review this item
- Amazon Best Sellers Rank: #827,092 in Books (See Top 100 in Books)
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Show Sold Separately: Promos, Spoilers, and Other Media Paratexts
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"Show Sold Separately will rewrite the rules of what we look at when we want to understand how audiences make meaning of media franchises. Gray, who has long established himself in the top ranks of contemporary scholars of popular culture, writes with particularity about these varied media properties and their paratexts, yet also writes with a theoretical sophistication which feels effortless."
“Exploring the myriad connections and connotations of a wide array of paratextual materials ranging from movie trailers to action figures, Gray deftly challenges established conceptions of textuality, and opens up intriguing and important new dimensions in media and cultural studies. This is an invaluable contribution, and will change how we think about, and make, media.”
-Derek Kompare,author of Rerun Nation: How Repeats Invented American Television
About the Author
Jonathan Gray is Professor of Media and Cultural Studies at the University of Wisconsin-Madison and author of Television Entertainment, Television Studies (with Amanda D. Lotz), Show Sold Separately: Promos, Spoilers, and Other Media Paratexts, and Watching with The Simpsons: Television, Parody, and Intertextuality.