Kleon has an engaging writing style. His illustrations are cute. He is an able curator of interesting quotations. But this book is mostly devoid of meaningful or useful content. Here is some of the advice you'll receive:

- Put your work out there, share it with others regularly
- Meet up with people in real life, not just on the Internet
- Don't be afraid to make money off your creative work
- Keep going
- Maintain an e-mail list
- Give proper credit when you refer to other people's work

I won't spoil the rest--if you do read the book, you'll see that I'm not simplifying anything in that list. He goes into zero detail about *how* you should do any of those things, which leads me to believe that he considers the suggestions themselves as worthy of paid publication. Even as free blog posts, most of these chapters would leave me asking, "And...?" This is a catchy write-up of the most banal common knowledge on the topic.

I loved Steal Like An Artist (and still do), but this book was not worth the money or the time I spent on it. Big disappointment. I will probably still buy his next book, but I hope I won't have to return it like this one.

This is a refreshing kick in the butt about believing in yourself as a creative person and jumping in with both feet. The basic idea is to put yourself out there even if you (or your work) is a work in progress. This book borrows heavily from the late Paul Arden's "It's Not Who You Are, It's Who You Want To Be." In fact, the author quotes Mr. Arden at one point in the book, but in the page of acknowledgments, he makes no mention of Arden's wonderful book (get it). That's why I dinged this book a star. I do recommend this book if you are at all insecure about your place in the (creative) world, but I also highly recommend Mr. Arden's book, which is a classic and essential (and a shorter read than this).

This author has written, "How to Steal Like an Artist" as well. Both great books in my opinion. Not too long - and easy reads. Very pleasant and fun books. Author has great sense of humor. I bought it for my sister as well. She has everything, and I know she has trouble with motivating herself. This is for people who are creative, who do create, and who want to share what they create, paint, write, invent.

Highly Highly Recommended. I am collecting digital images to copy color schemes in what would be considered original art, digitally painted with the idea to use the art as inspiration, and yet paint my own stuff. There is a difference between stealing art and using art as inspiration; though the author says it differently. This particular book takes you to the next step where your work will get seen. For me it is just for fun. I do not sell. But we can all use a compliment or two, right? A captive audience. Some day maybe an offer to have me do commissioned work....errr maybe.

As Austin Kleon explains, his previous book, Steal Like an Artist, "was about stealing influence from other people" whereas "this book is about how to influence others by letting them steal from [begin italics] you [end italics]." I agree with him that "all you have to do is to show your work" but only if (HUGE "if") it's worth stealing and you know how to do that in terms of what, when, and where. Actually, he wrote this book "for people who hate the very idea of self-promotion." It's not enough to be very good. "In order to be found, you have to [begin italics] be findable [end italics]. I think there's an easy way of putting your work out there and making it discoverable [begin italics] while [end italics] you're focused on getting really good at what you do."

Kleon's two books can be of incalculable value to those who need help with creating content (whatever its nature and extent may be) and then help with attracting the interest and support of those on whom the success of the offering depends. It could be a product, a service, or both. Its target market could be singles, seniors, the unemployed or under-employed, new parents, do-it-yourselfers, beginners at whatever...you get the idea.

So, how to become findable? First, Kleon explains the need for developing a new mindset, one that will enable the reluctant self-promoter to think differently so that she or he can then operate differently. Here's his key point: "Almost all of the people I look up to and try to steal from today, regardless of their profession, have built [begin italics] sharing [end italics] into their routine. Next, he urges his reader to find what the musician Brian Eno characterizes as a "scenius": a group of creative individuals who make up an ecology of talent. "What I love about the idea of scenius is that it makes room in the story of creativity for the rest of us: the people who don't consider ourselves geniuses."

Then Kleon suggests ten specific observations and initiatives, devoting a separate chapter to each. The purpose of the first, "You don't have to be a genius," is an important reassurance that David and Tom Kelley also provide in their recently published book, Creative Confidence: Believing that only geniuses are creative "is a myth that far too many people share. This book is about the opposite of that myth. It is about what we call 'creative confidence.' And at its foundation is the belief that we are [begin italics] all [end italics] creative...Creative confidence is a way of seeing that potential and your place in the world more clearly, unclouded by anxiety and doubt. We hope you'll join us on our quest to embrace creative confidence in our lives. Together, we can all make the world a better place."

The other nine call for initiatives that almost anyone can take. Kleon suggests the most important do's and don'ts to keep in mind. Two key elements are repeatedly emphasized. First, share generously and continuously with those who comprise an appropriate (key word) ecology of talent: people who share common interest and goals, yes, but also common questions and concerns. Share what will be of greatest interest and value to them. Also, be yourself. Why? I like Oscar Wilde's response best: "Everyone else is taken." Each person is a unique work-in-progress. That's hardly an original insight but well-worth repeating.

Let's allow Austin Kleon the final observations: "Human beings are interested in other human beings and what other human beings do. Audiences today not only want to stumble across great work, they, too, long to be part of the creative process. By showing people your 'behind-the-scenes footage" [i.e. portions of incomplete and imperfect work], they can see the person behind the products, and they can better form a relationship with you and your work." So show it...and your authentic self in process.

After reading his How to Steal Like an Artist I was eager to read this one as well. This book failed on many levels. Its main focus is internet/social media recognition. Very little on actually showing work. And it is already outdated. The internet/social media world has drastically changed in four years and by following his suggestions your work would most likely be shared and copied and made into memes all outside your realm of ownership. If possible I am returning this book.