From the Inside Flap
By 2025, China and India will be two of the world’s four largest economies. By then, economic ties between them should also rank among the ten most important bilateral ties worldwide. Their leaders are well aware of these emerging realities. In May 2013, just two months after taking charge, Premier Li Keqiang left for India on his first official trip outside China, a clear signal of China’s foreign policy priorities. Written by three of the most respected authorities on the India-China business relationship, The Silk Road Rediscovered is the first book ever to analyze the growing corporate linkages between the two Asian giants. Did you know that:
- India’s Mahindra is the fifth largest tractor manufacturer in China?
- Tata Motors’ Jaguar Land Rover unit is the fastest growing luxury auto seller in China?
- India’s NIIT is the most influential IT training brand in China?
- China’s Huawei has its second largest R&D center in Bangalore and employs over 5,000 people in India?
- Shanghai Electric earns its largest revenues outside China from India?
As these developments illustrate, pioneering Indian and Chinese companies are rediscovering the fabled Silk Road which joined their nations in ancient times. Winning in each other’s markets is also making them stronger and whetting their appetite for further global expansion.
This book examines how Indian companies such as Tata Consultancy Services, Mahindra Tractors, NIIT, Tata Motors/Jaguar Land Rover, and Sundaram Fasteners have figured out how to win in China. Their experiences may inspire and offer lessons to other Indian companies. The book also examines how Chinese pioneers such as Lenovo, Huawei, TBEA, Haier, and Xinxing have made a strong commitment to India and are beginning to realize the fruits of this commitment. The key lesson that emerges from these analyses is that the odds of success go up dramatically when executives adopt a global rather than local-for-local perspective and are skilful at learning on the ground.
From the Back Cover
Praise for The Silk Road Rediscovered
“To become really global, Indian business must extend its footprint to China. Equally, the arrival of brand China is already making an impact. A must-read.”
—S. Jaishankar, Ambassador of India to the United States and former Ambassador to China
“This book could not be more timely. Gupta, Pande, and Wang explain well how companies in both countries can leverage off each other.”
—Kishore Mahbubani, Dean, Lee Kuan Yew School of Public Policy, National University of Singapore and author, The Great Convergence
“This book is a timely reminder of the need to rediscover, indeed to reinvent, the Silk Road that once bound these two nations together. With its trenchant analysis and wide as well as deep perspective, this book is an indispensable guide.”
—Anand Mahindra, Chairman and Managing Director, Mahindra & Mahindra
“Brilliant analysis. I recommend this book highly to the leaders of not only Chinese and Indian companies but also to those of any aspiring global enterprise.”
—Guo Ping, Deputy Chairman and Rotating CEO, Huawei Technologies
“Provides a timely strategic roadmap for Chinese and Indian companies to succeed in each other’s markets. Essential reading for not only corporate executives but also policy makers.”
—Ajit Rangnekar, Dean, Indian School of Business
“Directs the searchlight on a key global relationship – that between India and China – focusing on their economic ties. The authors pithily say that this is just ‘Day One’ in the evolution of this relationship. An important study.”
—Nirupama Rao, former Foreign Secretary, Ministry of External Affairs, India and former Ambassador of India to China and the United States
“It is imperative that companies from India as well as China figure out how to engage with the other country. A pioneering book….Lays out the case for mutual engagement and provides detailed analyses.”
—Ratan N. Tata, Chairman, Tata Group (1991-2012)
“A pioneering work which should be on the desk of every global manager and every MBA student. Gupta, Pande, and Wang have left a legacy which will inspire many keen observers of global forces shaping our world.”
—Shane Tedjarati, President and CEO, Honeywell Global High Growth Regions