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Simple: Conquering the Crisis of Complexity Hardcover – April 2, 2013
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About the Author
Alan Siegel is the CEO of Siegelvision, a brand identity consultancy, and is the founder and Chairman Emeritus of global brand strategy firm Siegel+Gale. He is considered one of the country's leading authorities on business communications.
Irene Etzkorn is a worldwide authority simplification. She has built Siegel+Gale's Simplification portfolio, and her clients include the nation's top banks, brokerage firms, insurance companies, utilities and health care providers.
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Should you choose to get this book, let me make it Simple for you. Read chapter 6 and skip the rest.
Clearly, concisely and, yes, simply written, this book is a quick and easy read. It should, however, be read a second or third time. The simplification process it proposes is adaptable to any organization at any level. It should be mandatory reading for every executive, manager and government official.
Most recent customer reviews
Are you paying for things you did not order because the account is too complex to...Read more