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The Simplicity Cycle: A Field Guide to Making Things Better Without Making Them Worse Hardcover – May 12, 2015
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Dan Ward
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Print length224 pages
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LanguageEnglish
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PublisherHarper Business
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Publication dateMay 12, 2015
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Dimensions0.8 x 5.5 x 7.3 inches
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Editorial Reviews
Review
“In The Simplicity Cycle Dan Ward presents a straightforward graphical way of looking at design that is both easily grasped and profoundly enlightening.” -- Henry Petroski, author of To Forgive Design and The House with Sixteen Handmade Doors
“The Simplicity Cycle’s combination of powerful tools and memorable case studies makes it an essential addition to any innovator’s book shelf. -- Scott Anthony, author of The Little Black Book of Innovation
From the Back Cover
The Simplicity Cycle is an engaging and accessible field guide that equips readers with practical tools to produce elegant, effective designs. It takes a deep but lighthearted look at the way complexity enhances or diminishes the things we make and use, from PowerPoint presentations and pizzas to spacecraft and software, and shows readers why simplicity is the key to innovation and good design—whether you're creating new products, services, or consumer experiences.
About the Author
Dan Ward is the author of F.I.R.E.: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation. He holds three engineering degrees and served in the U.S. Air Force for over two decades researching, developing, testing, and fielding military equipment.
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Product details
- ASIN : 0062301977
- Publisher : Harper Business; Illustrated edition (May 12, 2015)
- Language : English
- Hardcover : 224 pages
- Item Weight : 10.9 ounces
- Dimensions : 0.8 x 5.5 x 7.3 inches
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Best Sellers Rank:
#591,399 in Books (See Top 100 in Books)
- #140 in Industrial Product Design
- #157 in Business Research & Development
- #394 in Industrial & Product Design
- Customer Reviews:
Customer reviews
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Usually when I read a book, I'm asleep in the first 5 pages and it takes me way too long to finish. But I picked up this book and couldn't put it down. After 20 years working for an engineering consulting firm, every few pages reminded me of a struggle I'd had during those 20 years and perhaps a better way I could have approached those issues. I now have his trademark Simplicity Cycle figure memorized and use it on a regular basis as I start new designs or work to refine previous designs. My plan is to buy a few more copies and send it to other alumni who also work in this firm (one of which also graduated in the same class) because I know they'll appreciate it and find value in it, too.
Great work, Dan!
I also really appreciated how richly documented this book is. Ward provides the reader with numerous options for further learning on several topics.
Whether you are looking to cut costs, maximize profit, save time, or sharpen your interpersonal skills, this simple book will be worth your time.














