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Simplified Strategic Planning: The No-Nonsense Guide for Busy People Who Want Results Fast Paperback – September, 2000
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This strategic planning books is how to find/decide what is an appropriate strategy for your organization. The book tries to give its readers to find the best answers to these questions:
1. What strategies assure the greatest growth in PROFITABILITY?
2. What is the FASTEST way to assure you have a good strategy?
3. What will create SUSTAINABLE success over a longer period of time?
The book is more of a consultant's book of how they like to advise their customers rather than a professor's book of theories. Therefore, it is interesting to read especially if you have a company or if you manage one.
It does not give you innovative ideas, but it gives you basics of what strategic planning is all about.
However, strategic planning may be a tool for effectively deciding the direction where your company wants to go, however, it cannot foresee the market changes, the competition changes or technology changes. It will only be based on what you know or assume you know and the plan will reflect on that.