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Sing to Me: My Story of Making Music, Finding Magic, and Searching for Who's Next by [LA Reid]
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Sing to Me: My Story of Making Music, Finding Magic, and Searching for Who's Next Kindle Edition

4.6 out of 5 stars 274 ratings

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Editorial Reviews

From the Back Cover

In this long-awaited memoir, illustrated with over 100 never-before-seen photos from his personal collection, the groundbreaking record producer chronicles his struggles, his success, and the celebrated artists that made him a legend.

Over the last twenty-five years, legendary music producer and record man LA Reid—the man behind artists such as Toni Braxton, Kanye West, Rihanna, TLC, Outkast, Mariah Carey, Pink, Justin Bieber, and Usher—has changed the music business forever. In addition to discovering some of the biggest pop stars on the planet, he has shaped some of the most memorable and unforgettable hits of the last two generations, creating an impressive legacy of talent discovery and hit records.

Now, for the first time, he tells his story, taking fans on an intimate tour of his life, as he chronicles the fascinating journey from his small-town R&B roots in Cincinnati, Ohio, and his work as a drummer to his fame as a Grammy Award-winning music producer and his gig as a judge on the hit reality show, The X Factor. In Sing to Me, Reid goes behind the scenes of the music industry, charting his rise to fame and sharing stories of the countless artists he’s met, nurtured, and molded into stars. With fascinating insight into the early days of artists as diverse as TLC, Usher, Pink, Kanye West, and Justin Bieber, his story offers a detailed look at what life was like for stars at the start of their meteoric rise and how he always seemed to know who would be the next big thing.

What emerges is a captivating portrait from the inside of popular music evolution over the last three decades. Part music memoir, part business story of climbing to the top, this beautifully designed book, jam packed with photos, showcases Reid's trademark passion and ingenuity and introduces a multifaceted genius who continues to shape pop culture today. 

--This text refers to an out of print or unavailable edition of this title.

About the Author

Antonio “LA” Reid has been a key figure in shaping the sound and experience of popular music for over twenty-five years—as a record producer, songwriter, and label executive. Reid first broke into the music world in the 1980s as the drummer for the R&B band the Deele. Along with bandmate Kenny “Babyface” Edmonds, Reid made his move behind the scenes of the industry in 1989 when he founded LaFace Records. Prior to becoming chairman and CEO of Epic Records in July 2011, Reid also served as chairman of the former Island Def Jam Music Group from 2004 to 2011 and as president and CEO of Arista Records from 2000 to 2004.

Reid’s excellence in the music world is not limited to his work as an executive. Winner of eighteen BMI Awards, he’s also a talent in his own right. Reid has produced and/or co-written dozens of number one singles and has won three Grammy Awards. He has been presented with numerous acknowledgements, including UNICEF’s Spirit of Compassion Award, the Recording Academy’s President’s Merit Award, and the prestigious Harvard University Alumni Award for Excellence in Media and Entertainment. Reid lives in Manhattan with his wife, Erica, and his two children Arianna and Addison. He has three grown children, Antonio, Ashley, and Aaron.

--This text refers to an out of print or unavailable edition of this title.

Product details

  • ASIN ‏ : ‎ B00JZOSLQW
  • Publisher ‏ : ‎ Harper; Illustrated edition (February 2, 2016)
  • Publication date ‏ : ‎ February 2, 2016
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 22211 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 400 pages
  • Page numbers source ISBN ‏ : ‎ 0062274767
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.6 out of 5 stars 274 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
274 global ratings
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Top reviews from the United States

Reviewed in the United States on December 25, 2018
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5.0 out of 5 stars One of the better books you're ever going to read about the music business.
By Matthew Robinson on December 25, 2018
Ever since I was a kid, I had heard LA Reid's name in passing. But it wasn't until I read this book that I really knew what he did for a living since the late 1980s.

Sing To Me takes you on a journey through Reid's life as a child growing up in Cincinnati, Ohio; the period when he was a drummer for Pure Essence (later named The Deele); his marriage to Pebbles; being a father to his four children; and then of course his career as a music executive for various record companies.

I would say the most interesting parts of this book to me was when Reid described the triumphs and tribulations he endured with Pure Essence/The Deele; his musical and real life friendship with Babyface; the 1989 to 2005 period of his career as a record executive at the LaFace and Arista record companies; and of course, I enjoyed the areas of this book where he expressed his feelings on whether he felt fulfilled and fully praised for what he contributed to the music business for over 30 years.

Meanwhile, after the chapter which dealt with Mariah Carey and her comeback album, The Emancipation of Mimi (2005), I kind of lost interest. But I still kept reading and learning about the music business from Reid.

Don't get me wrong, I seriously enjoyed this book, but after the Carey chapter I wasn't as captivated. And that's just me. I've never been interested in music that came out after 2005.

Buy this book if you want some serious insight into the music business.
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Reviewed in the United States on November 23, 2017
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Reviewed in the United States on January 14, 2017
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Reviewed in the United States on March 20, 2016
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Reviewed in the United States on December 15, 2016
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Reviewed in the United States on March 28, 2016
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Reviewed in the United States on November 27, 2018
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Top reviews from other countries

Handbagshoes
5.0 out of 5 stars Good insight in to the music industry.
Reviewed in the United Kingdom on October 29, 2019
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Amazon Customer
5.0 out of 5 stars Must Read for RNB Music lovers
Reviewed in the United Kingdom on May 30, 2017
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Tanisha
5.0 out of 5 stars LA Reid ! The Man that Diddy idolized.
Reviewed in Canada on October 26, 2016
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fabio silva
3.0 out of 5 stars O papel do livro
Reviewed in Brazil on January 6, 2018
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Elie Ndala
4.0 out of 5 stars Eye opener
Reviewed in Canada on May 13, 2016
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