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Sirens of Chrome: The Enduring Allure of Auto Show Models Hardcover – December 1, 2008
The Amazon Book Review
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About the Author
Margery Krevsky cofounded Productions Plus in 1981, and the agency rapidly became one of the major players in selecting and training talent for auto shows. Instead of bowing to the prevailing demand for women in ball gowns and short shorts, Krevksy took a risk with Pontiac, and then other automakers, presenting the talent in sophisticated business attire. At her insistence, models became trained as product information specialists so they could entice customers with facts. Her knowledge of the fashion and talent industries along with behind- the-scenes insights and personal anecdotes make Sirens of Chrome all the more engaging. Productions Plus is based in the Detroit suburb of Bingham Farms, Michigan.
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Top Customer Reviews
The book really is a history of the era of auto advertising and the way automobile manufacturers advertised the new cars. That is why I purchased the book. For car show buffs, this is a really enjoyable book to browse, because it's a first class car show experience! Not the car shows of personal owners, but the high dollar car shows of Detroit, Japan, and more! These are the prototype and concept cars! The cars are shown organized from the year 1900 to the year 2007. Domestics, Imports, with many unusual vehicles that most of us have never even heard of. Many of the photos are from the New York International Auto Shows.
The book does come forth from the viewpoint of the models, that is, from the hiring agent's standpoint. That is fairly interesting. They've researched the vehicles and provide history and details about them so it's plenty interesting from a vehicle standpoint as well. There is an index in the back, so you can look up specific vehicles or celebrities within the book.
I think this is a great book for car show enthusiasts to gain tips and ideas from (and a lot of class!), or auto history buffs, or even advertising people!
I really enjoyed this book and pull it out frequently. I enjoy vintage and retro dressing and makeup and and the photos and fantastic!
Thank you for taking the time to read my review, I hope you've found it helpful!
Most Recent Customer Reviews
used attractive women as models, to glamorize the automobile over the last 100...Read more