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Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing [Dot] Com Pres Hardcover – July 2, 2013
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From the Author
I was born in Nashville and grew up around the music industry. I did my first recording session when I was only six years old, singing on a children's album, and went from there. We had a full-blown recording studio in my high school.
Having lived in Nashville the majority of my life, I've seen the highs and lows of the music business and how they have affected both the city and the people who live here. I wrote this book to share my knowledge of music marketing and show "evergreen" music marketing methods that have worked in the past, are working now, and will continue to work in the future.
WHY THIS BOOK IS DIFFERENT:
This book is about music marketing, but in many ways, it's as much about psychology and what gets people to take action.
Without action, nothing happens. Nobody comes to your shows, nobody buys your music, and you don't make money.
A word like "psychology" scares people though -- maybe more than "marketing."
I kept this in mind when writing Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business.
Having been to school for music, I know that "academics" and the business of music can destroy what music is supposed to be. Music should be fun, it should be an expression of you, and it should be something that connects people.
I wrote Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business to show music marketing can be just as fun as the music itself.
Music marketing is simply an extension of you and your music. That's it. It's not a "secret formula" a hipster marketing agency comes up with or a list of things that, once you check them off, will magically sell more music.
It's just you, and everything you and your music already are, but brighter, louder, faster, stronger, and taller.
That's what Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business is about. It's how to showcase what you already have, but do it in a big way.
And here's the best part...
All your music marketing can be done while you're playing music. It doesn't take a lot of time and can be incorporated into what you're already doing.
About the Author
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Top customer reviews
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If you're anything like me (an innate researcher who, when determined to do something, reads every book on the subject) you've probably become a little jaded by the massive amount of un-helpful information targeted to musicians. I can't tell you how many books I have thrown across the room in disgust when it became clear that a) the author had no idea what they were talking about and were stuck in a business model that died pretty much 20 years ago or b) the book was really more like a guide to make some money from your music hobby rather than how to create a passion driven career.
Thankfully, this book is up to date in it's understanding of how the industry works, and offers many timeless tips that will continue to be effective no matter what the next trend is.
It is also a guide on how to have a serious career in music that supports your goals. None of this namby pamby day job crap.
Everything that you need to know to get started is in this book: from how to manage your time and set achievable goals, to scripts to use on stage to promote yourself (as well as going into the psychology of why what works, works.) By the end of the book you'll have a better understanding of where your money will need to come from, how to make it, and how to re-invest it in yourself to make more.
More than that, though, most of the marketing ideas are creative, fun, and are focused on creating and maintaining quality relationships rather than blasting the unwitting public and your unsuspecting facebook followers with constant updates and show flyers.
If you are serious about making a career for yourself in the music business, then this book is an absolute necessity.
There is a little bit of content on the discipline of being an artist - writing regularly, work life balance etc. And another section on finding your niche, but the focus of the book is marketing and fan engagement.
One reviewer says there is nothing really new in this book. Sure if you have been around for awhile many of the ideas may already be familiar to you. That may be the case, but everyday, based on the sample of bands I follow, I now see examples where they have missed the opportunity to better engage with me.
All throughout the book, the author discusses the finer details of engagement. For example, don't email your Michigan fans about your up-coming LA tour. So straightaway you get the tip that we need to collect more information from fans than just their email addresses - otherwise how to we know who lives in Michigan or LA. Plus we don't want to be spamming fans with information that isn't relevant to them.
The author provides good insight into the impact of digital piracy on your material and how you can leverage positively from it. There are great ideas for creating crowd engagement at gigs as well as scripts for promoting merchandise between sets.
The book doesn't read as a treatise on how to rip money off your fans at every juncture. It is written for an artist who is committed to their craft and wants to bring their fans along with them for the journey of their career. You need fans to support your career, this book helps you better engage with them and create value for them. In return fans support you financially (sales, merchandise) and by marketing you (spreading the word).
If you were starting a band and were serious this is the book to read.
I follow a number of new bands and solo artists and other than the odd Tweet or a Facebook update they are missing out on so many other ways they could engage with me as a fan and hence create a stronger following.
I highly recommend this book.
Especially the role of the big labels and some of the mistakes they've made.
That being said, David Hooper does not discourage artists from pursuing recording contracts with labels - instead, he nicely lays out the pros and cons based on what the artist's goals are. He's encouraging without being a know-it-all - as in promoting one way as the only way. Instead, he focuses on an artist being authentic to his/her vision and forging a path that remains true to that vision; finding what works for you rather than relying on the "cookie-cutter" mentality and taking control of your own musical destiny.
Much of what Mr. Hooper has to say is absolute common sense (and, if I'm being honest, is good advice for anyone regardless of the industry you work in.) You have to be willing to put in the work and take responsibility for the outcome. He sets out an outline of the 7 qualities you'll need to be a success in the music industry and gives great examples using specific artists and their own unique circumstances. Anyone can be successful, but much of it comes down to their own definition of success and the level of commitment they're willing to make in order to see it happen.
I say this is a book for those who work with musicians, too, because it gives a good overview of the music industry (at least in the first four chapters) ways in which it has changed, and how those changes can work in the artist's favor. A good understanding of the ever-changing environment is a must and Six-Figure Musician definitely provides that.