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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Paperback – October 12, 2010
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About the Author
- Item Weight : 11.6 ounces
- Paperback : 304 pages
- ISBN-10 : 0446548227
- ISBN-13 : 978-0446548229
- Dimensions : 6 x 0.76 x 9 inches
- Publisher : Business Plus; Reprint edition (October 12, 2010)
- Language: : English
- Best Sellers Rank: #828,924 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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Warning: It's a tough read. Why? Because it causes so many ideas to pop up that you'll have to constantly put the book down in order to record them.
One idea that hit me while reading the other night is for a smart phone app (as compared to just an iPhone app) for my company. I wasn't reading about apps but the book got my creative thought processes geared up. I've put out requests for a quote on the app and if the price is right, we might actually get it made.
Again, a recommended read for not only those new to social media, but also those looking for ideas on how to do business using social media tools.
Otherwise it's not bad and even as someone who is moderately informed about social media, I did enjoy some of the stories that I was otherwise unfamiliar with and I picked up a couple items. I wish it was a little deeper and not common knowledge but the book is probably targeted for an older, less familiar audience than a 26 year old Marketing Manager.
But lets get to the book. In a word, I highly recommend it. It is an eminently readable book for the aspiring entrepreneur, business professional, business student, etc. The book is wide in scope, and I read the book closely for a few days with pencil in hand. Not only did I learn a great deal from the content, but Mitch references many other writers, and players in the social media space. As I read, I would circle the name of other writers, entrepreneurs, You-Tube viral stars, etc. If you want a sweeping introduction to the world of social media, and why it is a reality now, this is the book for you.
The writing is very clear. Mitch Joel has a distinct voice, and he doesn't bog you down with jargon, but presents his case, and it is a compelling one concisely, and even elegantly.
There are a handful of must-read books for social media profesionals. "Six Pixels of Separation" is one of those books.
If you're happy with the status quo methods of growing your business, then this book might not be for you. But if you want to understand how to leverage your online presence to grow your business then this is a must read book. It will help you gain tremendous insight into how using online tools like Facebook, Twitter, Google Alerts and blogging can help your bottom line in the long run.
My problem with social media and the other tools out there has always been, well what's the point. How can I get a decent return on investment for all this time that needs to be put in to be good at it. After reading the book I have a more complete understanding that the ROI can be enormous if your serious and put in the required effort.
Regardless if you're an experienced blogger or somebody who barely knows how to use Facebook, this book will teach you something. I put myself somewhere in the middle and now I'm more aware of all the tools available and I know what needs to be done.
This is a valuable book on social media for beginners and experts alike, and a worthy companion to Trust Agents by Chris Brogan.
Top reviews from other countries
There is a lot of great insight and advices by the author, Mitch Joel, on how to keep the pace in this fast evolving world of doing business on the internet. It's a good wake up call for some.
I strongly suggest you read this if your business is doing business on the web and if you feel your are trailing or lacking efficiency. Six pixels of separation is not far... but stil...
The book itself is good, but it is one of that books that nobody will read in the next decade.
I believe more generic and life-time ideas should be published as book. Maybe, the weblog is a better way of expressing them.