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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Hardcover – September 7, 2009
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From Publishers Weekly
A digital marketing maven who parlayed a podcast into a thriving career, Joel extends the notion of human interconnectedness by six degrees to the virtual world. With abundant Internet social networking sites and mobile texting, we are all intrinsically connected, he argues in this accessible primer to capitalizing on connections to increase brand awareness. New breeds of entrepreneurs are being created daily, he asserts, using free publishing tools available on the Internet to create brands and develop audiences on a scale that rivals the biggest firms in the world. Joel cites such success stories as Gary Vaynerchuk of Wine Library, who transformed his parents' New Jersey liquor store from a $4 million business to a $45 million one in five years by connecting to Facebook and Twitter and creating a video podcast to lure customers. More than a mere collection of inspirational case studies, the book offers practical advice, from choosing a catchy blog name to tips on Web presentation. Joel has created an eminently readable guide to harnessing the various tools available across the virtual landscape. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
About the Author
Mitch Joel is President of Twist Image - an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada's Top 40 Under 40.
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Top Customer Reviews
Mitch Joel throws out a bunch of examples of things we can consider doing for our business: pod casts, widgets, blogs, etc. There's not much information about how to get started doing a pod cast, just that we should consider doing it and why it could help. There seems to be an assumption that the audience would be familiar with the technology enough to know how to get started, but such a reader would not need this book.
1. You are media
2. Now more than ever, our personal brand is something all of us need to pay a lot more attention to. In this digital age, your personal brand will be your most powerful ally or enemy.
3. It includes a simple "personal brand audit for the online world" including the concept of a 3D brand - give abundantly, help others and build relationships
4. The general rule of thumb is "one-quarter". For every four updates or posts you create in your online social circles (outside of your dedicated blog), you can let people know about something self-promotional once.
5. Traffic does not equal community, focus on building community
6. Attention does not equal trust
7. If you build trust and community by providing value to others, good things (like more business) do happen
Mitch Joel through Six Pixels of Separation has created a practical book for large and small businesses, more importantly he has created a practical book for individuals who work inside large and small businesses and how they can help themselves in establishing an online brand whilst helping their employer
To make his point of how important it is to "be connected," Joel points out that if Facebook were a country, it would have the sixth largest population in the world. We are living in a world where "we are all connected."
Joel points out that entrepreneurs who understand the value and promise of online channels, can bring their message and their personal brands to a worldwide audience at a very reasonable price. This new economy is driven by time invested, rather than money.
Joel also addresses the power of Google, and social networking sites such as Facebook, Twitter, MySpace, and LinkedIn. He gives advice on blogging, writing articles for websites, creating amazing reviews, as well as using images, audio, podcasting, video, (such as YouTube) and much more.
The author uses real-life stories to inform the reader of the many ways people have found to be successful in business. By developing fresh ideas, and building up their client base using the technology available today, many of these people have far exceeded their initial goals.
This is a book that will get your creative juices flowing, and inspire you to jump on the Internet bandwagon, as well as get you excited to try the technological tools available to spread your message to an audience that may be eagerly waiting for it.
Even if you've never thought of starting your own business, this book might inspire you to take the leap. And for those who already have an established business, you're bound to learn of new ways to promote yourself. The opportunities available today are boundless. Joel knows his stuff. Read him and learn. Very highly recommended!
Seriously. I think it was aimed in some ways at someone who was a novice to the Internet and how to use it professionally and personally.
I hoped that this would be a bit more tactical. With tips and tricks of how to do things better. Not a book about why it needs to be done. I'm not an old time marketing person who needs to be convinced of what the Internet can do for me. It seemed to be sort of aimed at that audiance.
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