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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Hardcover – September 7, 2009
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The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.
This is the first book to integrate digital marketing, social media, personal branding, and entrepreneurship in a clear, entertaining, and instructive manner that everyone can understand and apply.
Through the use of timely case studies and fascinating stories, SIX PIXELS OF SEPARATION offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base-and, best yet, you can do this pretty much for free. Digital marketing expert Mitch Joel unravels this fascinating world of new media-but does so with a brand-new perspective that is driven by compelling results. The smarter entrepreneurs and top executives are leveraging these digital channels to get their voice "out there"-connecting with others, becoming better community citizens, and, ultimately, making strategic business moves that are increasing revenue, awareness, and overall success in the marketplace-without the support of traditional mass media.
Everyone is connected. Isn't it time for you and your company to connect to everyone? SIX PIXELS OF SEPARATION will show you how.
- Print length304 pages
- LanguageEnglish
- PublisherBusiness Plus
- Publication dateSeptember 7, 2009
- Dimensions6.25 x 1 x 9.25 inches
- ISBN-100446548235
- ISBN-13978-0446548236
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Product details
- Publisher : Business Plus; First Edition (September 7, 2009)
- Language : English
- Hardcover : 304 pages
- ISBN-10 : 0446548235
- ISBN-13 : 978-0446548236
- Item Weight : 1.1 pounds
- Dimensions : 6.25 x 1 x 9.25 inches
- Best Sellers Rank: #3,579,830 in Books (See Top 100 in Books)
- #581 in E-Commerce (Books)
- #1,290 in Retailing Industry (Books)
- #7,117 in E-commerce Professional (Books)
- Customer Reviews:
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About the author

Mitch Joel is Founder of Six Pixels Group - an advisory, investing and content producing company that is focused on commerce and innovation (although he prefers the title, "Media Hacker").
He has been called a marketing and communications visionary, interactive expert and community leader. He is also an entrepreneur, author, journalist, investor, trusted advisor, and passionate speaker who connects with people worldwide by sharing his insights on business transformation and marketing innovation. He has been named one of the top 100 online marketers in the world, and was awarded the highly prestigious Top 40 Under 40.
Prior to Six Pixels Group, Mitch spent close to two decades building, running and (eventually) selling his business. He was President of Mirum – a global digital marketing agency operating in 25 countries with close to 3000 employees. Mirum is owned by WPP.
Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Microsoft, Procter and Gamble, Twitter, Unilever and every organization and association in between.
Since 2005 he has given anywhere between 40-60 keynote presentation a year to small, medium and large organizations in both the B2B and B2C space all over the world. As a professional speaker, Mitch is represented by Leading Authorities in the U.S. and by Speaker's Spotlight in Canada.
Mitch is also a bestselling business book author.
His first book, Six Pixels of Separation (Grand Central Publishing - Hachette Book Group in 2009), named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete (Grand Central Publishing - Hachette Book Group in 2013) was named one of the best business books of 2013 by Amazon.
Mitch invests in people, community and technology.
Currently, he is an advisor and investor in many businesses and charitable organizations in the fields of Blockchain, artificial intelligence, smart audio/voice, fintech and martech spaces. He sits on the advisory board for Canada’s Top 40 Under 40, HubSpot’s Inbound conference, the Public Awareness & Branding Committee for Baycrest Health Sciences and more. Mitch is the former Chairman of the Board of Directors for the Canadian Marketing Association and a past executive for the National Advertising Benevolent Society. He is also a former board member of Postmedia and the Interactive Advertising Bureau of Canada. In the past, he sat on the content committee for both Shop.org and the Web Analytics Association.
Mitch is frequently called upon to be a subject matter expert for publications like Fast Company, Strategy, Forbes, and many other radio, television, digital and print outlets.
He is a columnist and journalist for the Harvard Business Review, Inc. Magazine, The Huffington Post and many other magazines and newspapers. Mitch is also the host of Groove – The No Treble Podcast, where he is slowly trying to build the largest oral history of electric bass players in the world.
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But lets get to the book. In a word, I highly recommend it. It is an eminently readable book for the aspiring entrepreneur, business professional, business student, etc. The book is wide in scope, and I read the book closely for a few days with pencil in hand. Not only did I learn a great deal from the content, but Mitch references many other writers, and players in the social media space. As I read, I would circle the name of other writers, entrepreneurs, You-Tube viral stars, etc. If you want a sweeping introduction to the world of social media, and why it is a reality now, this is the book for you.
The writing is very clear. Mitch Joel has a distinct voice, and he doesn't bog you down with jargon, but presents his case, and it is a compelling one concisely, and even elegantly.
There are a handful of must-read books for social media profesionals. "Six Pixels of Separation" is one of those books.
If you're happy with the status quo methods of growing your business, then this book might not be for you. But if you want to understand how to leverage your online presence to grow your business then this is a must read book. It will help you gain tremendous insight into how using online tools like Facebook, Twitter, Google Alerts and blogging can help your bottom line in the long run.
My problem with social media and the other tools out there has always been, well what's the point. How can I get a decent return on investment for all this time that needs to be put in to be good at it. After reading the book I have a more complete understanding that the ROI can be enormous if your serious and put in the required effort.
Regardless if you're an experienced blogger or somebody who barely knows how to use Facebook, this book will teach you something. I put myself somewhere in the middle and now I'm more aware of all the tools available and I know what needs to be done.
Overall, this is a very well written book for any business owner. Mitch will get you thinking and inspired. If you're not already doing everything in this book from a marketing perspective you need to start today.
Otherwise it's not bad and even as someone who is moderately informed about social media, I did enjoy some of the stories that I was otherwise unfamiliar with and I picked up a couple items. I wish it was a little deeper and not common knowledge but the book is probably targeted for an older, less familiar audience than a 26 year old Marketing Manager.
Again, a recommended read for not only those new to social media, but also those looking for ideas on how to do business using social media tools.
Top reviews from other countries
There is a lot of great insight and advices by the author, Mitch Joel, on how to keep the pace in this fast evolving world of doing business on the internet. It's a good wake up call for some.
I strongly suggest you read this if your business is doing business on the web and if you feel your are trailing or lacking efficiency. Six pixels of separation is not far... but stil...
The book itself is good, but it is one of that books that nobody will read in the next decade.
I believe more generic and life-time ideas should be published as book. Maybe, the weblog is a better way of expressing them.




