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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Hardcover – September 7, 2009
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From Publishers Weekly
A digital marketing maven who parlayed a podcast into a thriving career, Joel extends the notion of human interconnectedness by six degrees to the virtual world. With abundant Internet social networking sites and mobile texting, we are all intrinsically connected, he argues in this accessible primer to capitalizing on connections to increase brand awareness. New breeds of entrepreneurs are being created daily, he asserts, using free publishing tools available on the Internet to create brands and develop audiences on a scale that rivals the biggest firms in the world. Joel cites such success stories as Gary Vaynerchuk of Wine Library, who transformed his parents' New Jersey liquor store from a $4 million business to a $45 million one in five years by connecting to Facebook and Twitter and creating a video podcast to lure customers. More than a mere collection of inspirational case studies, the book offers practical advice, from choosing a catchy blog name to tips on Web presentation. Joel has created an eminently readable guide to harnessing the various tools available across the virtual landscape. (Sept.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
About the Author
Mitch Joel is President of Twist Image - an award-winning Digital Marketing and Communications agency. In 2008, Mitch was named Canada's Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada's Top 40 Under 40.
Top customer reviews
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Otherwise it's not bad and even as someone who is moderately informed about social media, I did enjoy some of the stories that I was otherwise unfamiliar with and I picked up a couple items. I wish it was a little deeper and not common knowledge but the book is probably targeted for an older, less familiar audience than a 26 year old Marketing Manager.
But lets get to the book. In a word, I highly recommend it. It is an eminently readable book for the aspiring entrepreneur, business professional, business student, etc. The book is wide in scope, and I read the book closely for a few days with pencil in hand. Not only did I learn a great deal from the content, but Mitch references many other writers, and players in the social media space. As I read, I would circle the name of other writers, entrepreneurs, You-Tube viral stars, etc. If you want a sweeping introduction to the world of social media, and why it is a reality now, this is the book for you.
The writing is very clear. Mitch Joel has a distinct voice, and he doesn't bog you down with jargon, but presents his case, and it is a compelling one concisely, and even elegantly.
There are a handful of must-read books for social media profesionals. "Six Pixels of Separation" is one of those books.
If you're happy with the status quo methods of growing your business, then this book might not be for you. But if you want to understand how to leverage your online presence to grow your business then this is a must read book. It will help you gain tremendous insight into how using online tools like Facebook, Twitter, Google Alerts and blogging can help your bottom line in the long run.
My problem with social media and the other tools out there has always been, well what's the point. How can I get a decent return on investment for all this time that needs to be put in to be good at it. After reading the book I have a more complete understanding that the ROI can be enormous if your serious and put in the required effort.
Regardless if you're an experienced blogger or somebody who barely knows how to use Facebook, this book will teach you something. I put myself somewhere in the middle and now I'm more aware of all the tools available and I know what needs to be done.
Again, a recommended read for not only those new to social media, but also those looking for ideas on how to do business using social media tools.
Warning: It's a tough read. Why? Because it causes so many ideas to pop up that you'll have to constantly put the book down in order to record them.
One idea that hit me while reading the other night is for a smart phone app (as compared to just an iPhone app) for my company. I wasn't reading about apps but the book got my creative thought processes geared up. I've put out requests for a quote on the app and if the price is right, we might actually get it made.
This is the book that will change the future of your business forever. You had better jump on now as times are changing and many will be left scratching their heads and thinking, "what happened there?" Five years down the track if you haven't implemented the wisdoms of this book into your daily business life you will have lost a huge share of your core market. By then, generation y'ers will be the focus and they will only connect once they've been connected with. Excellent.
Joel presents a clear and humble approach the the business of digital marketing that is manageable for novices and insightful for those already deeply involved. It is clear he understands the world of the internet and is a comfortable player. In fact, I would classify this book as a true insiders guidebook to the world of the future. The digital planet is not so lonely thanks to Mitch Joel and the team at Twist Image.
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