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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Paperback
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About the Author
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Audio CD edition.
Top Customer Reviews
Mitch Joel throws out a bunch of examples of things we can consider doing for our business: pod casts, widgets, blogs, etc. There's not much information about how to get started doing a pod cast, just that we should consider doing it and why it could help. There seems to be an assumption that the audience would be familiar with the technology enough to know how to get started, but such a reader would not need this book.
1. You are media
2. Now more than ever, our personal brand is something all of us need to pay a lot more attention to. In this digital age, your personal brand will be your most powerful ally or enemy.
3. It includes a simple "personal brand audit for the online world" including the concept of a 3D brand - give abundantly, help others and build relationships
4. The general rule of thumb is "one-quarter". For every four updates or posts you create in your online social circles (outside of your dedicated blog), you can let people know about something self-promotional once.
5. Traffic does not equal community, focus on building community
6. Attention does not equal trust
7. If you build trust and community by providing value to others, good things (like more business) do happen
Mitch Joel through Six Pixels of Separation has created a practical book for large and small businesses, more importantly he has created a practical book for individuals who work inside large and small businesses and how they can help themselves in establishing an online brand whilst helping their employer
To make his point of how important it is to "be connected," Joel points out that if Facebook were a country, it would have the sixth largest population in the world. We are living in a world where "we are all connected."
Joel points out that entrepreneurs who understand the value and promise of online channels, can bring their message and their personal brands to a worldwide audience at a very reasonable price. This new economy is driven by time invested, rather than money.
Joel also addresses the power of Google, and social networking sites such as Facebook, Twitter, MySpace, and LinkedIn. He gives advice on blogging, writing articles for websites, creating amazing reviews, as well as using images, audio, podcasting, video, (such as YouTube) and much more.
The author uses real-life stories to inform the reader of the many ways people have found to be successful in business. By developing fresh ideas, and building up their client base using the technology available today, many of these people have far exceeded their initial goals.
This is a book that will get your creative juices flowing, and inspire you to jump on the Internet bandwagon, as well as get you excited to try the technological tools available to spread your message to an audience that may be eagerly waiting for it.
Even if you've never thought of starting your own business, this book might inspire you to take the leap. And for those who already have an established business, you're bound to learn of new ways to promote yourself. The opportunities available today are boundless. Joel knows his stuff. Read him and learn. Very highly recommended!
So why do I rate it as 4 stars? I am very familiar with technology. Technically speaking I don't find the Internet challenging, but that does not mean that I always know what to do with this knowledge. So I am constantly looking for information to give me ideas on how to "link" all these technologies together - not technically, but business -wise. From Six Pixels of Separation I got this... and more.
The book opened my eyes for concepts which now seem so simple, yet I never really explicitly thought about it that way before...
Firstly, the concept of six degrees of separation was known to me and I though this is just another play on words. However, turns out that the concept of sic PIXELS of separation is rather radical - nobody is more than a click away - your friends friend is connected directly to you; your customers acquaintance can be your customer - not two degrees away - here!, now!, directly! It may sound simple but the concept actually requires a bit of a mind shift.
Secondly, the concept of personal branding (apparently originally introduced by Tom Peters) - you are the brand! - will make your outlook on life in cyberspace rather different. Asking yourself what value do you provide and how you get that value out there is critical for personal development in cyberspace... and beyond... real life that is.
My only criticism (and therefore only 4 stars) is that the book lacks some structure and it will probably take a re-read with pen and paper to get all the detailed lessons and examples out of the pages. This does not necessarily make it a difficult read though - its an easy conversational read.Read more ›
Most Recent Customer Reviews
Most of us know the Internet is important. A lot of the book is convincing us this is so. I'm interested in Internet marketing, social media & networking. Read morePublished on October 4, 2013 by Kug
This book is an essential read for small- and large business owners as it offers insightful and useful information for leveraging social media technologies for capitalizing the... Read morePublished on May 18, 2013 by Jackie Reiter
I am very new to social media and very grateful this book was recommended to me.
The author explains how to create a presence for yourself/company, why its so important and... Read more
Bought this on a recommendation. Interesting to see how we are all connected to one another. I enjoyed this. Great choice for your business/motivational collection.Published on December 1, 2012 by David A. Mason
When this book was published in 2009, it probably made sense to use pages and pages of the book to explain why businesses need to understand how important the Internet is to their... Read morePublished on October 19, 2012 by Wendy
I am a little disappointed with this book. Perhaps I built it up in my head or read it too late in the game. Read morePublished on May 28, 2012 by Hays
It has happened - even if you weren't watching. The world has become a social media. Facebook Rules! Books are becoming obsolete as they are replaces by eBooks. Read morePublished on March 5, 2012 by Grady Harp