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Six Tires, No Plan: The Impossible Journey of the Most Inspirational Leader That (Almost) Nobody Knows Hardcover – March 1, 2012

4.7 out of 5 stars 80 customer reviews

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Editorial Reviews

Review

An inspirational roadmap for business and life. --Harvey Mackay, author, #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive

Bruce Halle has achieved the impossible by earning immense brand loyalty in a commodity business. His disciplined focus on employee motivation and customer service offers lessons for anyone seeking success in business or life. --Pitt Hyde, founder of AutoZone

Bruce Halle's story is an inspiration. He starts his employees changing tires; fixes flat tires for free; is never undersold; scouts every location and okays every store he builds. He promotes from within, rewards his people generously for their achievements and leads by example never wavering from these core values. This book should be required reading for entrepreneurs everywhere. --Karl Eller, chairman and CEO of The Eller Company

Financial journalist and consultant Rosenbaum (Your Name Here Guide to Life, 2009, etc.) tells the cheering story of Bruce Halle, the force behind the Discount Tire Company. Halle's tale is inspiring because he built a business empire out of treating both his workforce and his customers with good will. Starting in 1960, he sold tires from his little shop in Ann Arbor, Michigan, with a welcoming smile on his face, fast and courteous service and clean restrooms. He worked like a dog, yet he never showed anything but respect and appreciation to his customers and employees. Rosenbaum presents the story in pleasingly unadorned fashion; you can almost sense Halle standing over his shoulder, feeding him the material. One moment the action will be centered on an aspect of Halle's business strategy, which in turn might spark some personal reminiscence. Though a considerable amount of the book chronicles Halle's life's progress, what sings from the pages are the heart-gladdening pillars of his business vision. It goes without saying that the customer gets class treatment for, as a friend of Halle's noted, ''Nobody gets up in the morning and says, 'What a beautiful day. I think I'll go buy four tires.' They get up and say, 'I have to buy new tires.' It's like going to the dentist'' but the workers also feel like they are getting class treatment from the workplace. Many of the workers who gravitate to Discount are "lost boys without a sense of direction. The company provides a genial atmosphere, a good wage serious potential. Rosenbaum makes it all sound like business-for-dummies, with a bright helping of humor and head-slapping obviousness, repeating his subject s mantra: ''Be honest. Work hard. Have fun. Be grateful. Pay forward.'' Call them Halle's Golden Rules. They ought to be canned and fed to every schoolchild. --Kirkus Reviews

Bruce Halle's story is an inspiration. He starts his employees changing tires; fixes flat tires for free; is never undersold; scouts every location and okays every store he builds. He promotes from within, rewards his people generously for their achievements and leads by example never wavering from these core values. This book should be required reading for entrepreneurs everywhere. --Karl Eller, chairman and CEO of The Eller Company

About the Author

Michael Rosenbaum is a business consultant and former financial journalist who has both studied and advised hundreds of corporate leaders over his career. As president of the nation s largest investor relations agency, Rosenbaum managed operations of a $35 million business and advised CEOs and CFOs at more than 150 companies regarding strategic financial and marketing issues. He holds both a bachelor's degree in communications and a master's degree in business administration and is an active member of the World Presidents Organization. In addition to Six Tires, No Plan, he has written three business texts and a collection of commonsense life lessons, Your Name Here: Guide to Life.
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Product Details

  • Hardcover: 200 pages
  • Publisher: Greenleaf Book Group Press (March 1, 2012)
  • Language: English
  • ISBN-10: 1608322572
  • ISBN-13: 978-1608322572
  • Product Dimensions: 6.1 x 1.1 x 9.1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (80 customer reviews)
  • Amazon Best Sellers Rank: #322,424 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Paul Tognetti TOP 500 REVIEWER on February 28, 2012
Format: Hardcover
Discount Tire Company does one thing and one thing only--tires--and they do it exceedingly well. Discount Tire doesn't offer oil changes, alignments or general automotive services. But even if you have never set foot in a Discount Tire store they will repair your flat tire or mount your snow tires for free. From the humblest of beginnings in a rented building on Stadium Boulevard in Ann Arbor, MI the company founded by Bruce Halle has grown to become the largest independent tire retailer in America with more than 800 locations. So just who is Bruce Halle and how did he manage to pull this all off? Author Michael Rosenbaum has chronicled the improbable story of Bruce Halle and his company in his informative and entertaining new book "Six Tires, No Plan: The Impossible Journey of the Most Inspirational Leader That (Almost) Nobody Knows". This is at once a fun, eye-opening and very inspiring read. I really enjoyed it!

In the first few chapters Of "Six Tires, No Plan" Rosenbaum focuses on the life of Bruce Halle as he was growing up in Berlin, New Hampshire and Taylor Township, Michigan. Bruce admits that he was not a particularly gifted student and that most viewed him as something of an underachiever. In 1944 his parents enrolled him at Holy Redeemer High School. It was a decision that would change his life. On the first day of his freshman year in 1944 young Bruce Halle met two of the people who would influence his life the most: his future wife of 38 years Geraldine Konfara and his homeroom teacher Sister Marie Ellen. Sister Marie Ellen believed in young Bruce and would become a constant source of encouragement. Years later Bruce Halle would fondly recall the role this Immaculate Heart of Mary nun had in turning his life around.
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Format: Hardcover
Six Tires, No Plan is a business biography and like its subtitle points out, it is a bio about a business leader whom most are likely unaware. Bruce Halle is a very successful businessman and he ranks among the world's wealthiest people, yet he doesn't seek the spotlight and hence very few people know anything about him. He is the man behind the Discount Tire store chain and he built his business from the ground up, based on a solid foundation of principles and ethics. He is head of a retail tire outlet that stretches coast to coast and includes hundreds of stores, yet almost no one recognizes his name.

Six Tires, No Plan is the story of Bruce Halle's rise to the top in an almost accidental fashion and readers will enjoy reading about Halle's early life and the successes and failures that gave rise to Discount Tire. Halle didn't necessary set out to become a tire king and at many points in his early adult life, he wasn't sure what he career direction he should take. He had a wife and kids dependent on him and knew he had to make something work, but wasn't exactly sure what to do. He finally started to sell tires, offering better service and extra perks that other tire retailers didn't offer. His plan worked, and the Discount Tire chain began its slow but steady growth that continues to this day.

This book is a good business bio overall and its most valuable aspects are its management advice and life lessons. Halle built Discount Tire's management philosophy around several key components and many in management would be wise if they followed a similar strategy. First, he abides very closely to the Golden Rule and always thinks about what he would do and how he would react if placed in the opposite position.
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The last time I stopped by Discount Tire, I asked Christian about the contradiction of a great company who is always hiring. He explained that the fast-paced environment is difficult for some people to manage, but went on to tell me that he received a Discount Tire scholarship for every semester he was in college. The longer Q&A only aroused my curiosity still further. Christian told me the title of the book, and I purchased it within a few days.
_Six Tires, No Plan_ is written in a just-the-facts style, without apparent effort to engage the reader. It is dry enough that I cannot imagine anyone finishing the book who does not already have a relationship with Discount Tire. (I have been a loyal DT customer since they first opened in TX, and can no longer imagine going anywhere else.) having said all that, I loved this story of a man who became wildly successful by doing the right thing just because it's the right thing to do. Is this a great country, or what?
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I saw an advertisement for this book several months ago, when I went to Discount Tire to get new tires for my car. The cover caught my eye, and when I checked it out, the story really interested me. This is the story of Bruce Halle, the founder and owner of Discount Tire Co. He built the business on the principles of hard work, staying true to his values (he was raised a catholic, and continues to be faithful to his faith) and believing in and investing in people. It really is a remarkable story, and an inspiration. You see how a man can come from tough circumstances, achieve average things, but keep at it, and respond to others belief in you, and achieve great things.
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