“Promotes a healthy skepticism of Web-based information and provides a systematic way to evaluate company and industry data. You’ll learn how to easily spot red flags and hidden agendas and go beyond ‘official’ sites for quality business information.” —Sheri R. Lanza, editor, The CyberSkeptic’s Guide to Internet Research
About the Author
Robert Berkman teaches courses on research methods and media ethics at the New School University. He is a frequent speaker at workshops and conferences, including the European Journalism Centre, Maastricht, Netherlands, and Web Search University. He is the past director of secondary research for The Winters Group, a market research firm, and has been the editor of such journals as The Information Advisor and What to Buy for Business. He is the author of Find It Fast: How to Find Information on Any Subject, The Art of Being Well Informed, Find It Online, Finding Business Research on the Web, and Finding Market Research on the Web. He lives in Falmouth, Massachusetts.