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The Skeptical Business Searcher: The Information Advisor's Guide to Evaluating Web Data, Sites, and Sources Paperback – December 1, 2005

5.0 out of 5 stars 2 customer reviews

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Editorial Reviews

Review

“Promotes a healthy skepticism of Web-based information and provides a systematic way to evaluate company and industry data. You’ll learn how to easily spot red flags and hidden agendas and go beyond ‘official’ sites for quality business information.”  —Sheri R. Lanza, editor, The CyberSkeptic’s Guide to Internet Research

About the Author

Robert Berkman teaches courses on research methods and media ethics at the New School University. He is a frequent speaker at workshops and conferences, including the European Journalism Centre, Maastricht, Netherlands, and Web Search University. He is the past director of secondary research for The Winters Group, a market research firm, and has been the editor of such journals as The Information Advisor and What to Buy for Business. He is the author of Find It Fast: How to Find Information on Any Subject, The Art of Being Well Informed, Find It Online, Finding Business Research on the Web, and Finding Market Research on the Web. He lives in Falmouth, Massachusetts.
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Product Details

  • Paperback: 288 pages
  • Publisher: Information Today, Inc. (December 1, 2005)
  • Language: English
  • ISBN-10: 0910965668
  • ISBN-13: 978-0910965668
  • Product Dimensions: 6 x 0.7 x 9 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,652,493 in Books (See Top 100 in Books)

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Format: Paperback
In The Skeptical Business Searcher: The Information Advisor's Guide To Evaluating Web Data, Sites, And Sources, business information expert Robert Berkman identifies the tools and methods for evaluating no-cost online information sources in a fine guide internet researchers will find essential to understanding business site values. Researchers will learn how to gain access to everything from company histories and corporate earnings data to SEC filings and public records of all kinds --and how to recognize the underlying bias and misinformation potentials of any source.
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