“Backed by 25 years of research and buoyed by its simplicity and no-cost implementation, Wansink’s book may well be the healthy lifestyle Holy Grail for which many are searching.” — Publishers Weekly

“This book is a revelation! Based on proven psychology, it outlines the simple, easy, low-cost things that can be done to fat-proof your home, company break room, grocery store, favorite restaurants, and school cafeteria…Every plant or office manager, school lunch supervisor, restaurateur, and parent should have this book.” — Library Journal (starred review) on Slim by Design

“[Slim by Design] is crammed with ideas to make it easy to eat healthier-without even noticing that you’re making changes. The book is fascinating, and surprisingly lively and funny-this isn’t a dry review of the literature. It’s a fun read.” — Gretchen Rubin, author of The Happiness Project

“Wansink’s hotly anticipated new book, Slim By Design, is packed with research that shows how we can change the way we interact with our environments to make eating healthy a no-brainer.” — Oprah.com

“Slim By Design provides tons of practical and useful tips to help you and your family seamlessly improve your eating habits and make better food choices.” — Parents.com

“[Slim by Design] outlines concrete strategies for designing homes, restaurants, grocery stores, workplaces, and schools in ways that surreptitiously encourage healthy eating habits.” — Slate

“In his new book, Slim by Design, eating-behavior expert Brian Wansink shows us how to get our kitchens working better.” — Houzz.com

“Professor Wansink’s Slim By Design theory is about changing your eating environment to lose weight.” — dailymail.co.uk

The Future Is Slim by Design!

In this paradigm-shattering book, leading behavioral economist and food psychologist Brian Wansink—dubbed the "Sherlock Holmes of food" and the "wizard of why"—offers a radical new philosophy for weight loss. The answer isn't to tell people what to do; it's to set up their living environments so that they will naturally lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, Wansink reveals how innovative and inexpensive design changes—from home kitchens to restaurants, from grocery stores to schools and workplaces—can make it mindlessly easy for people to eat healthier and make it more profitable for the companies who sell the food).

In Slim by Design, Wansink argues that the easiest, quickest, and most natural way to reverse weight gain is to work with human nature, not against it. He demonstrates how schools can nudge kids to take an apple instead of a cookie, how restaurants can increase profits by selling half-size portions, how supermarkets can double the amount of fruits and vegetables they sell, and how anyone can cut plate refills at home by more than a third. Interweaving drawings, charts, floor plans, and scorecards with new scientific studies and compelling insights that will make you view your surroundings in an entirely fresh way, this entertaining, eye-opening book offers practical solutions for changing your everyday environment to make you, your family, and even your community slim by design.

Brian Wansink, Ph.D., is a professor at and the director of the famed Cornell University Food and Brand Lab, where he is a leading expert in eating behavior. He is the author of Mindless Eating: Why We Eat More Than We Think, as well as three professional books and more than two hundred peer-reviewed journal articles. He was the 2011–12 president of the Society for Nutrition Education, and in 2007 he was presidentially appointed as the USDA executive director in charge of the Dietary Guidelines for 2010 and the Food Guide Pyramid (MyPyramid.gov). Wansink lives with his family in Ithaca, New York, where he enjoys both French food and French fries.