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Slim by Design: Mindless Eating Solutions for Everyday Life Hardcover – September 23, 2014
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“Backed by 25 years of research and buoyed by its simplicity and no-cost implementation, Wansink’s book may well be the healthy lifestyle Holy Grail for which many are searching.” (Publishers Weekly)
“This book is a revelation! Based on proven psychology, it outlines the simple, easy, low-cost things that can be done to fat-proof your home, company break room, grocery store, favorite restaurants, and school cafeteria…Every plant or office manager, school lunch supervisor, restaurateur, and parent should have this book.” (Library Journal (starred review) on Slim by Design)
“[Slim by Design] is crammed with ideas to make it easy to eat healthier-without even noticing that you’re making changes. The book is fascinating, and surprisingly lively and funny-this isn’t a dry review of the literature. It’s a fun read.” (Gretchen Rubin, author of The Happiness Project)
“Wansink’s hotly anticipated new book, Slim By Design, is packed with research that shows how we can change the way we interact with our environments to make eating healthy a no-brainer.” (Oprah.com)
“Slim By Design provides tons of practical and useful tips to help you and your family seamlessly improve your eating habits and make better food choices.” (Parents.com)
“[Slim by Design] outlines concrete strategies for designing homes, restaurants, grocery stores, workplaces, and schools in ways that surreptitiously encourage healthy eating habits.” (Slate)
“In his new book, Slim by Design, eating-behavior expert Brian Wansink shows us how to get our kitchens working better.” (Houzz.com)
“Professor Wansink’s Slim By Design theory is about changing your eating environment to lose weight.” (dailymail.co.uk)
From the Back Cover
The Future Is Slim by Design!
In this paradigm-shattering book, leading behavioral economist and food psychologist Brian Wansink—dubbed the "Sherlock Holmes of food" and the "wizard of why"—offers a radical new philosophy for weight loss. The answer isn't to tell people what to do; it's to set up their living environments so that they will naturally lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, Wansink reveals how innovative and inexpensive design changes—from home kitchens to restaurants, from grocery stores to schools and workplaces—can make it mindlessly easy for people to eat healthier and make it more profitable for the companies who sell the food).
In Slim by Design, Wansink argues that the easiest, quickest, and most natural way to reverse weight gain is to work with human nature, not against it. He demonstrates how schools can nudge kids to take an apple instead of a cookie, how restaurants can increase profits by selling half-size portions, how supermarkets can double the amount of fruits and vegetables they sell, and how anyone can cut plate refills at home by more than a third. Interweaving drawings, charts, floor plans, and scorecards with new scientific studies and compelling insights that will make you view your surroundings in an entirely fresh way, this entertaining, eye-opening book offers practical solutions for changing your everyday environment to make you, your family, and even your community slim by design.
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I run a small business with 6 people. 6 people whose main interest in life seems to be either losing weight or keeping it off. No one had been very successful. Without explanation I implemented some changes. Reduced paper plates in kitchen to 8", replaced the flavored coffee mate type product containers with mini-moos (they're real 1/2 & 1/2) but don't need refrigeration, put a fruit bowl centered around the desks (Yes, I pay for the fruit) and a plethora of other small changes introduced gradually. The experiment began 10/12/15 as of today 5 of the 6 people have lost weight. The largest 25lbs, but he really worked at the other 4 averaged about 5lbs and number 6 who spends most of her time working remotely has gained and I am not asking how much.
The point is that while much of Brian's book seems directed at lunchrooms, fast food joints and restaurants it's really about how we can change our environment, get buy in from those around us and even when we can't to know that maybe sitting at the high-top is better than the dark corner.
After over a decade of working with people to help them lose weight, I have come to the conclusion that almost no one wants to lose weight. That said, it is also true that almost everyone wants to weigh less but, I’ve never met anyone who is excited about what they need to do in order to get there.
While on the surface, the problem seems simple. If you could just eat less and exercise more, you would be skinny. Most people already know that and yet they remain overweight and frustrated. The real problem is that the human mind, programmed by habits and driven by emotion does not always respond the way we want and this is particularly true for food.
Dr. Wansink is the only person to consider the question, “Is there a way to lose weight without even thinking about it?” Amazingly, he discovered, there is and it’s literally all around you. While it makes sense that our environment has an effect on what and how much we eat nobody ever took the time to discover how to use that bit of common sense to actually help people weigh less Dr. Wansink has.
Slim by design expands on the “weight loss life hacks” uncovered in Mindless Eating by organizing your food environment in five separate areas: 1. Your Kitchen, 2. Your Workplace, 3. Your Grocery Store, 4. Your Favorite Restaurant and 5. Your Kids School.
In the book, Dr. Wansink provides real tools for you to begin re-engineering each of these areas for maximum weight loss and health. By dividing the book up in this way, he gives the reader permission to focus on just one are which avoids overwhelm.
I noticed that some of the reviews in this book were not that positive. Frankly, I am confused. One reader said, “I ordered this book based on an article that said it would give information about how to design a kitchen with slimming principles. That topic was covered in one brief chapter.” For me, it’s the fact that you could simply re-tool your kitchen for weight loss with the information in one brief chapter that's so amazing. My question to the reader is, did you take the assessments? Did you try the ideas? I did and, I actually lost a few pounds. I am a weight loss expert and I did not know the stuff in this book. The catch is you have to actually do some of it.
Each section is jam packed with cool tips and assessment tools to get you started in your own life as well as some ideas for you to begin to raise awareness in your community as well. The fact is that, like it or not, we really do have an obesity crisis in this country and this book gives you really simple tools you can use to help you and your neighbors lose weight without the torture associated with weight loss.
Listen, I grew as a fat kid. I was unmercifully bullied as the “fat kid” and, moreover, my early life choices were limited by my massive size. I wish my community, my school and my parents knew half of what Brian talks about in this book. All you need to do is make a few of these changes and you could change a lot of lives . . . including your own.