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Slingshot: AMD's Fight to Free an Industry from the Ruthless Grip of Intel Hardcover – April 23, 2013
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''Slingshot is a fascinating and well-told story of survival. It's an inspiring modern-day account of David vs. Goliath and clearly frames the challenges of doing business in a space dominated by a large competitor.''
--TONY JIMENEZ, president and CEO, MicroTech
''Slingshot reads like a suspense novel. It is a fascinating account of the making of creative strategy, and it takes the reader to the inner circle of the top executives of a brilliant company, allowing us to get a sense of the complex world of the technology industry. It provides us with an understanding of the compelling personality and leadership of Hector Ruiz, and teaches us a lesson not only of management but also of life.''
-- ARNOLDO C. HAX, Alfred P. Sloan Professor of Management, emeritus, MIT
''For people who have grown up in or followed the personal computer industry, Hector Ruiz's tale is a fascinating account of the brutal competitive tactics that many people knew about, but few ever talked about in public. AMD was a scrappy thorn in Intel's side for decades, and Ruiz's narrative gives the reader both the thinking behind its David vs. Goliath strategy and a picture of the humble origins of Ruiz and his team.''
--WILLY SHIH, Professor of Management Practice, Harvard Business School
''Slingshot is an excellent and accurate account of the most exciting decade in the history of AMD--and the microchip industry. A must-read for students of business, law, and anyone interested in innovation and competition.''
--GIULIANO MERONI, former president, AMD Europe, Middle East, and Africa
''I had the privilege of getting to know Hector during his tenure at AMD, and he captured the essence of what fair and open competition means to an industry. His account of the trials and tribulations of the industry should be a lesson for all business leaders to understand and learn from.''
----GIANFRANCO LANCI, former president and CEO, Acer
About the Author
Dr. Hector de J. Ruiz is an accomplished engineer, corporate strategist and chief executive. A luminary in the field of technology for nearly three decades, Dr. Ruiz has helped build and guide top-tier global technology companies (including Texas Instruments, Motorola, and AMD) while also promoting exploration of technology's ability to address social issues. He is, in particular, an impassioned advocate for the better use and application of technology to improve the lives of individuals in economically disadvantaged areas. Through his work as founder and CEO of Bull Ventures and managing partner of ANSI Capital, Dr. Ruiz currently advises individuals, corporations, and governments worldwide on technology initiatives and on bringing their strategies to fruition.
Top customer reviews
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For anyone interested in the semiconductor industry, AMD, or the current turn-around AMD is going through, Slingshot presents an amazing opportunity to travel back in time and discover one of the more incredible hardships AMD has had to overcome to complete in semiconductor industry. The story centers around the AMD vs. Intel anti-trust lawsuit, but in fact reads like a minor suspense novel. The lawsuit is interesting enough, but the history, people, and influences Ruiz shares from his early life provide an interesting and highly relevant backdrop to how he approached his time as CEO at AMD. And the insider context, relationships, and negotiations he reveals that kept AMD moving forward during the roughest of waters keep the reader attentive and always interested in what lies around the next corner.
Overall highly recommended reading, and I have a strong feeling I'll look up at the book 2-3 years down the road and smile when I contrast what AMD went through in Slingshot vs. it's current market position.
These comments are solely based on my own first-hand observations of the organizations Hector has positively impacted which define - in my eyes - his legacy of achievements and powerful transformations. I genuinely struggle to recall another leader like him.
Thank you Hector for all you have thought us. Please keep writing.
I would recommend this to anyone whether into technology or not. It is truly amazing what went on in one sector of corporate America.
It also serves as a platform to express the inspiring 'Rags to Riches' autobiography of Hector Ruiz.
I've completely read it within a day and would recommend it to any one interested to know the history of AMD.
I think that this a must read for marketing professionals.
The technical error I will document: early in the book, he writes that the processor IBM picked for the original IBM PC was called the x86. Of course not; this term, referring to the entire family of processors from Intel, wasn't used until at least ten years later. The original IBM PC used the 8088.
Finally, there is some jarring word usage on a regular basis. This guy is obviously quite an amateur writer, and it shows.
Most recent customer reviews
The lessons learned by Hector Ruiz in his socialization process and academic training are applied to the challenges of managing a...Read more