- Paperback: 256 pages
- Publisher: Franklin Green (July 3, 2011)
- Language: English
- ISBN-10: 1936487071
- ISBN-13: 978-1936487073
- Product Dimensions: 6 x 0.7 x 8.9 inches
- Shipping Weight: 15.2 ounces
- Average Customer Review: 13 customer reviews
- Amazon Best Sellers Rank: #1,750,800 in Books (See Top 100 in Books)
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Slingshot: Re-Imagine Your Business Re-Imagine Your Life Paperback – July 3, 2011
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"Recreating that childlike wonder and infatuation in business, work and life."
--American Express Guru Review by Matthew E. May
"Slingshot is a great exploration of how to be great in the world!" —Jeff Hayzlett, former CMO of Eastman-Kodak, change agent and marketing authority, author of The Mirror Test
From the Author
There are compelling reasons why ‘Slingshot’ was chosen as the title of this book. My purpose in writing it was to show a practical path to unconventional thinking and to inspire a re-connection with our natural, childhood creativity – as a foundation for formulating successful strategies.
Top customer reviews
Agility takes over for being big, being #1 or #2 gets beat out by "bring something new!", looking outward versus being lean and finally, the CUSTOMER is now king instead of the shareholder. It is this kind of thinking that will drive higher returns going forward. Companies adapting the new rules will be inspiring workplaces.
Slingshot undoubtedly is the handbook for executing the new rules.
Gabor George Burt's new book explores the importance of re-discovering (and utilizing) your childhood creativity for business and life. Packed inside 230 pages, you will find complementary illustrations by children ranging from grades 1st to 6th, as well as quotes and anecdotes from influential thinkers of our generation. Gabor's book excels where many other business texts fall short: style *along with* substance. He engrosses readers with a charming and enthusiastic approach, while providing a detailed roadmap to apply your newly discovered creativity in the business realm. Gabor demonstrates the applicability of Slingshot by offering a unique framework detailed from front to back. The following is a bite-sized teaser of the blueprint:
I) Infatuation Interval
An unavoidable facet of human nature is yearning for things that we do not yet possess. While infatuation can surely spawn from new products, this eventually creates a sense of entitlement (with a few exceptions) where the consumer carries a heightened level of demands and expectations. Nothing is ever good enough for us! Thus the underlying question: How can we create everlasting Infatuation Intervals to curb entitlement?
II) Lifestyle Enrichment
How exactly can infatuation become a catalyst to sustainable business? What makes companies such as Apple, Manchester United, and others successful in generating such a devoted consumer base? The answer can be found in the practice of Lifestyle (for B2C's) or Workplace (for B2B's) Enrichment.
III) Defying Conventional Wisdom
Traditional ways of thinking tend to close our perspective into "accepting things only as they are", which can act as a barrier to innovative thinking. How do we revert back to the enthusiasm of our childhood, a time when anything was possible? What is the importance of bearing unconventional wisdom and how can we achieve this?
IV) Accordion Chart
How would you define your business? Who are your most relevant (not only the most direct) competitors? Since these questions can be difficult for people to accurately diagnose, Gabor introduces his Accordion Chart Process that provides readers a flexible solution to issues within a strategic landscape.
V) Creating Blue Oceans
The many insights within this book can be systematically applied by using Blue Ocean Strategy, a deeply influential business perspective introduced by INSEAD professor W. Chan Kim (a former teacher and mentor of the author). Gabor George Burt, an internationally-recognized expert of Blue Ocean Strategy in his own right, provides readers with indispensable knowledge in this arena.
As a young business student and growing entrepreneur, I find myself instinctively utilizing concepts that were learned within Slingshot. Gabor (with props to a certain Thomas Edison) taught me never to pick up an item without thinking of how I might improve it. Accordingly, my highest recommendation is that Slingshot is the next item you pick up--I'll look for your Thank You Cards in the mail!
5 out of 5 stars.
Reading the book, many things stormed into my mind, things that I had already seen, in movies or books but that you don't put together at the time, like the example about the bank, they won an award for the way they gave credit and help people get to where they want to be in life, I immediately thought about a Jim Carey movie "Yes Man", his character worked in a bank approving (or not so much) credits to people, you can see at the beginning of the movie that he rejected practically all of them, but once he started saying yes to everything the bank discovered that the people asking for small credits were so grateful to get the help they needed to fulfill their dreams that they made all of their payments on time, and they promoted the character and created a new business unit inside the bank. It was the unconventional thinking that got him there, to say yes instead of no all the time, which in his job was kind of a requirement.
The other thing was the example of the moo - seums, they sounded really cool, and something very similar was done here in Chile, it's practically the same, we have local artists painting horses in 3 or 4 different poses and set them in front of building in main streets, this was done a couple of years ago, and just last year it was duplicated with heart shaped art, they were actually located very closed to were you were staying. And like you said it was impossible to scape if you wanted to, when finally admiring them every day on my way to work, I stopped to take a closer look at them, to see who the artists were, and what was the name each, It was great to see that it gave a chance for unknown art students, and even children to show their work for everyone to see.
I think the book gives you the necessary tools to reengage with your childhood way of thinking, thinking that many people perceive as crazy but actually works, it made me think of a quote from George Bernard Shaw, whom you quoted in Slingshot, it's a phrase that since a read has always stuck with me "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man".
Business Bureau, Santiago - Chile
Firstly, this not a typical dry, boring business book. It's easy to read, with lots of examples, stories and anecdotes. ... I loved the summaries at the end of each chapter. And, of course, I love all the illustrations (drawn by children.)
I was able to use this almost like a workbook to take my company's products through the strategies the author describes.
I highly recommend this book.
Most recent customer reviews
Slingshot is so innovative, informative, and most of all just fun to read.Read more