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The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business 3rd Edition

by Steven D. Strauss (Author)

4.6 226 ratings

See all formats and editions

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An updated third edition of the most comprehensive guide to small business success

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere.

New chapters include:

How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders
How to generate leads and win strategic partnerships with LinkedIn
How to employ videos and YouTube to further your brand
What you need to know about Groupon and group discount buying
What mobile marketing can do for your business

Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

ISBN-10

1118135946
ISBN-13

978-1118135945
Edition

3rd
Publisher

Wiley
Publication date

March 27, 2012
Language

English
Dimensions

5.7 x 1.6 x 8.9 inches
Print length

592 pages
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Editorial Reviews

From the Inside Flap

An updated and revised edition of the ultimate small business resource

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends.

Give your small business its best shot by understanding the best and latest small business strategies, especially during this transformative period. This Third Edition includes ten new chapters devoted to e-marketing, social media, mobility, apps, and more, all of which you can use to grow your business right now.

Find a gold mine of cutting-edge business-building strategies and advice on virtually every topic important to today's small business owner, including:

Developing your idea and writing a winning business plan
Hassle-free hiring, rewarding, and firing of employees
Understanding insurance and legalese
How to use Facebook, Twitter, LinkedIn, and other social media tools to engage, generate leads, and forge strategic partnerships
What you need to know about deal-of-the-day websites and group discount buying
What mobile marketing can do for your business

From the Back Cover

An updated and revised edition of the ultimate small business resource

Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends.

Give your small business its best shot by understanding the best and latest small business strategies, especially during this transformative period. This Third Edition includes ten new chapters devoted to e-marketing, social media, mobility, apps, and more, all of which you can use to grow your business right now.

Find a gold mine of cutting-edge business-building strategies and advice on virtually every topic important to today's small business owner, including:

Developing your idea and writing a winning business plan
Hassle-free hiring, rewarding, and firing of employees
Understanding insurance and legalese
How to use Facebook, Twitter, LinkedIn, and other social media tools to engage, generate leads, and forge strategic partnerships
What you need to know about deal-of-the-day websites and group discount buying
What mobile marketing can do for your business

Product details

Publisher ‏ : ‎ Wiley; 3rd edition (March 27, 2012)
Language ‏ : ‎ English
Paperback ‏ : ‎ 592 pages
ISBN-10 ‏ : ‎ 1118135946
ISBN-13 ‏ : ‎ 978-1118135945
Item Weight ‏ : ‎ 1.55 pounds
Dimensions ‏ : ‎ 5.7 x 1.6 x 8.9 inches

Best Sellers Rank: #716,726 in Books (See Top 100 in Books)
- #850 in Starting a Business (Books)
- #2,271 in Small Business (Books)
- #4,401 in Entrepreneurship (Books)

Customer Reviews:
4.6 226 ratings

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About the author

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Steven D. Strauss

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Steve Strauss is an in-demand speaker, author, and USA TODAY’s senior small business columnist. An attorney and entrepreneur as well, Steve has had his books translated into eight languages, and his "Small Business Bible" has become beloved by many an entrepreneur. His latest book is "Your Small Business Boom!"

Steve is often tapped to be a brand ambassador for companies such as Bank of America, Visa, Yahoo, PayPal, and Microsoft.

Whether it’s blogs, videos, podcasts, live streaming, e-books, webinars, or other digital media, his company, The Strauss Group, creates cutting-edge content for everyone from Fortune 500 companies to small non-profits.

You can learn more about Steve at MrAllBiz.com or Planet Small Business.

Customer reviews

4.6 out of 5

226 global ratings

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Ryan Adams

Read once, then refer to it forever

Reviewed in the United States on October 14, 2016

Verified Purchase

Solid book. I wouldn't take it as word of god, but as a reference tool. You know those days where you are tring to figure out things such as "should I saturate a certain market with advertising or should I try to go broad and appeal a little to everyone " well it doesn't give you the exact answer but it will give you more information so you can feel more confident in your choice. I will be keeping this on my "frequently used" shelf.

7 people found this helpful

Helpful

Don Quijote

An outstanding addition to my start-up research

Reviewed in the United States on October 26, 2009

Verified Purchase

This book has become the thread that holds together the contents of all the other material I have obtained in my endeavor to start my own business. It is not burdened with trade jargon, but rather it explains it. I also like the fact that the author is readily accessible and has not gone into obscurity--instead, he keeps abreast of the latest trends. Although the book doesn't offer advice that is outdated, this accesibility gives me great comfort.

4 people found this helpful

Helpful

Brooke Ashford

You can start a business with this book as a Bible.

Reviewed in the United States on May 27, 2018

Verified Purchase

The book was very descriptive regarding the business process; starting a business from scratch or purchasing a business. Readers can assess the different aspects necessary to market, advertise, employ and manage a business.

4 people found this helpful

Helpful

ATeam21

Too much information

Reviewed in the United States on January 31, 2014

Verified Purchase

Way to much informations, references, and many more.
It suits it's informative purpose although you have to do your side search with updated certifications or anything you night need for your particular business.
This book sets the ground and it's the ABC for you to actually give yourself and idea of how to plan a business, set policies, and standards.

I recommend this specially if you are clueless, it will an incentive for you to do better and specialized research for your business.

9 people found this helpful

Helpful

Marijana Dinic

Very informative.

Reviewed in the United States on August 5, 2013

Verified Purchase

I loved this book. It gave me a lot of information, it answered all my questions. Step by step in depth about small businesses ,marketing, managing ,staff and a lot of information on social media. It is informative and fun. Author also suggested
e-Myth revisited book for a small business owner.I read it and loved it as well.

Marijana Dinic

3 people found this helpful

Helpful

Elizabeth Steel-Perdue

A useful tool.

Reviewed in the United States on June 20, 2020

Verified Purchase

It's a good read and has lots of useful informtion.

2 people found this helpful

Helpful

John H Fowke Jr

Three Stars

Reviewed in the United States on January 6, 2015

Verified Purchase

Don't think I purchased this.

Helpful

toney1

i am satisfied with my purchase

Reviewed in the United States on July 12, 2014

Verified Purchase

i've read through the 1st edition which i borrowed from the public library and was impressed enough with the topics covered. i found the book very helpful and informative, which prompted me to order my own copy. i am satisfied with my purchase. prompt shipping and a smooth transaction.

4 people found this helpful

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The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business 3rd Edition

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Editorial Reviews

From the Inside Flap

From the Back Cover

About the Author

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An honest review of the small business bible

Important information

About the author

Steven D. Strauss

Customer reviews

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