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The Small Business Planner: The Complete Entrepreneurial Guide to Starting and Operating a Successful Small Business Paperback – June 1, 2011

4.1 out of 5 stars 7 customer reviews

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Editorial Reviews

Book Description

"The Small Business Planner" is the most comprehensive book available to assist entrepreneurs in avoiding costly mistakes. Starting a new business? There is a complete check list with detailed Do's and Don'ts. Do you want to generate revenue? Almost half of the book is dedicated to Marketing with tips and methodology that really work starting with the ten most common marketing mistakes. The author introduces his own unique planning model that is sure to help you gain customers and competitive advantage. Financial Management, Developing Effective Web Sites, Employee Relations, and Contingency Planning - "The Small Business Planner" has it all! Includes numerous formatted planning and financial templates on companion web site.

About the Author

Lawrence Wilson brings years of experience in sales & marketing management and entrepreneurship to print in The Small Business Planner. The author, who has operated a business consulting practice since 1998, studied marketing at York University in Toronto and Sales Management in San Diego. He mentored over 500 businesses in the development of effective business plans and marketing strategies over a five year period while assisting government sponsored small business programs. In addition, Wilson taught evening part-time courses at Georgian College. These included Marketing, Finance, Leadership Skills and Starting a Business along with Web Development. He was also a regular columnist for a monthly business newspaper. The author continues to operate his business providing small business clients with solutions that are focused on sales, marketing and technology including web planning and database integration. He remains active with local Chambers of Commerce and assisting Small Business Development Centers.

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Product Details

  • Paperback: 210 pages
  • Publisher: Morgan James Publishing (June 1, 2011)
  • Language: English
  • ISBN-10: 1600379052
  • ISBN-13: 978-1600379055
  • Product Dimensions: 5.9 x 0.8 x 8.9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #1,210,416 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
I was looking for a book on entrepreneurship and there are so many to choose from. I happened to read the description for The Small Business Planner which said it was complete and understandable. I wanted a book that could provide me with all the help I needed on marketing, finance and the internet and this book sure delivered. Larry Wilson has written the book in language that I understand and the templates are a great add on. His steps to creating a good marketing strategy got me back on track and I got some great tips on having my web site produced. I encourage anyone with a small business or starting a small business to read The Small Business Planner.
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Format: Paperback Verified Purchase
Great book! An easy read that guides you through the steps simply and concisely. There is all kinds of valuable information here! Handy reference book too! The Small Business Planner: The Complete Entrepreneurial Guide to Starting and Operating a Successful Small Business
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Format: Paperback
"Thank goodness for this book. Larry helped me to focus on a realistic game plan with my new venture, saving me repeatedly from my own assumptions about business and marketing. I recommend anyone who is considering a new business start up or re-vamping to consult Larry Wilson's book first."
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Format: Kindle Edition Verified Purchase
I would recommend this for anyone who is thinking about or is in the process of starting a business. It is short, to the point, and easy to read.
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