Top positive review
One person found this helpful
on January 28, 2008
Seth Godin knows how to market through motivation. His books are not deep and dense. They are quick and hyper. "Small Is the New Big" is the epitome of Godin's style. It is a collection of 184 blog posts, e-books, columns, chapters, and articles. From a free blog to a $25.00 book--not bad work if you can get it.
This is not criticism--it's factual praise. Godin understands the new world and its demand for blended information technology--the blog is the column is the chapter is the book . . . And he practices what he preaches.
The book itself, like any collated book, is uneven. The author challenges readers to select any ten "posts" and dares them not to be changed. I suppose the simple statistical possibilities would suggest that a random sampling would lead to some motivational, challenging, and helpful posts and some less so. That has been my experience.
I will say this, he is always interesting, passionate, self-assured. Of course, many of those late-night infomercials are the same. But in fairness to Godin, his ideas, while not novel, are much more useful than the self-serving infomercials. It's just that they are not as useful and unqiue as they seem to claim to be. After a while the claim to remarkability becomes a constant dripping that causes one to wonder just how remarkable (purple-cow-like) any of it is. In other words, less telling us how remarkable it is and just be remarkable.