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Small Message, Big Impact: The Elevator Speech Effect Hardcover – August 30, 2012
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—PATRICIA GREENE, Paul T. Babson Chair in Entrepreneurial Studies and National Academic Director, Goldman Sachs 10,000 Small Businesses Initiative
“We never could have launched our company without a carefully planned elevator speech. Terri Sjodin shows you how to master yours so you can attract investors, market your company, and succeed wherever you go.”
—ALEXANDRA WILKIS WILSON and ALEXIS MAYBANK, cofounders of Gilt and bestselling coauthors of By Invitation Only
“There’s no better way to jump-start your personal brand than with a well-prepared elevator speech. And there’s no better expert to show you how than Terri Sjodin.”
—DAN SCHAWBEL, founder of Millennial Branding and author of Me 2.0
“Small Message, Big Impact is an insightful yet practical book. If your job depends on persuading others, you’ll find yourself inhaling the contents and breathing easier because your message will have more traction and you’ll persuade more people to take purposeful action.”
—GERHARD GSCHWANDTNER, founder and publisher, Selling Power magazine
“Whether you’re advocating for a community cause or pitching a business idea, Sjodin’s creative tools provide a framework for speaking with clarity and confidence.”
—ANDREA RENO, Senior Director of Brand Development and Compliance Marketing Communications, YMCA of the USA
“Small Message, Big Impact is an easy-to-read, easy-to-apply guide for making a positive first impression and communicating with impact.”
—CATHY McMORRIS RODGERS, U.S. Congresswoman (WA)
About the Author
Top Customer Reviews
The first 60 pages are devoted to Terri's background, including a story of how she snagged a sales appointment with a big client and then trying to whet our appetite to learn more about elevator pitches by lecturing on how important they are (we know, that's why we bought the book. Get on with it!)
When she does get on with it, she breezes through the instructional nuggets carelessly, spouting not deep wisdom based on expertise but worn-out ideas you could read on any blog. Chapters about how to capture the audience's attention are short, with an inane list of techniques like tell a story or share a startling statistic. Ideas like this are too small to fill a chapter, so she adds a lot of stories (often based on TV shows - she appears to watch a lot of TV!) and side comments to stretch a simple idea to cover 10 pages.
There is very little attempt to build practice examples into the book so you finish each chapter not knowing how to do anything different. The examples she uses are either generalized, so you cannot model them, or are clearly boring and inept - like a three-minute talking brochure.
I was deeply disappointed by the lackluster effort on this one. Packaging ideas is a challenge that requires a deep understanding of rhetoric, human motivation, storytelling and so on. Terri's ideas are an inch deep. Don't buy this book. You'll be disappointed and won't learn anything you can actually use.
Sjodin organizes and presents her material within 12 brief chapters and, while doing so, demonstrates how much meaning can be conveyed with both precision and concision. In the last chapter, Chapter 12, she poses and then responds ("with nuggets of advice and answers) to frequently asked questions. She thus shares a wealth of information, insights, and counsel to help each reader to communicate more effectively, whatever the given circumstances -- audience, content, format, strategic objective(s), etc. - may be. During the course of her lively and eloquent narrative, she explains
o How and why "The Elevator Speech + The Butterfly Effect = The Elevator Speech Effect"
o How specifically the Elevator Speech can communicate a small message that could have a large impact
o How to determine, clarify, and then articulate intentions (e.g. strategic objectives)
o How to formulate a basic core outline
o How to make a strong case, use illustrations effectively, and deliver a message with high-impact
o How to build a persuasive case (i.e.Read more ›
Terri Sjodin outlines the tools and skills you need to perfect in order to master the art of the elevator speech effect. According to Sjodin, "an elevator speech is a brief presentation that introduces a product, service, philosophy or idea. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter's complete proposition in the near future." She gives you everything you need to know to make the most of what may only be thirty seconds with someone to make an impact.
This book is a differentiator you need to separate yourself from the competitive herd. If you're serious about improving your presentation skills, sales skills, and creating influence in todays market - get the book and devour it.
Best book on the planet for anyone that speaks or presents.
Small Message Big Impact is my go to book before any speech or presentation.
It is must have book in helping you grow your career and become a clear communicator both professional and personally.
Terri also delivers some amazing training if you ever have the chance to have her come to you company and present.
Best Selling Author, Speaker, Entrepreneur
Most Recent Customer Reviews
Great book. I recently attend a seminar Terri lead and had to pick up this book. Great read and strong message.Published 3 months ago by Inspired
I thought I was purchasing a book. All I got was few pages for $12. The content was great but I wanted to read the book. That was an Amazon rip off!Published 3 months ago by Norman K Greenleaf
Perfect condition! Got it really fast. I love this book. Well written for those of us needing help to condense our ideas to a blurb! Thank youPublished 10 months ago by Lois Jarrell
Great format to create a concise, clear, and impactful message.Published 22 months ago by Keith Irby
This book was okay. It makes a great case for why you need to have your talking points ready to go if there's a project that you're passionate about. Read morePublished 22 months ago by Spacefem
About a year ago, I was given the opportunity to hear Terri Sjodin speak at my company's National Sales Meeting. Read morePublished 23 months ago by Courtney Schlenker