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Small Pieces Loosely Joined: A Unified Theory Of The Web Hardcover – March 1, 2002

3.7 out of 5 stars 32 ratings

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The Web has not been hyped enough. That's the startling thesis of this one-of-a-kind book that's sure to become a classic work of social commentary. Just as Marshall McLuhan forever altered our view of broadcast media, Weinberger shows that the new medium of the Web is not only altering social institutions such as business and government but, more important, is transforming bedrock concepts of our culture such as space, time, the public, and even reality itself.Weinberger introduces us to denizens of this new world, among them Zannah, whose online diary turns self-revelation into play; Tim Bray, whose map of the Web reveals what's at the heart of the new Web space; and Danny Yee and Claudiu Popa, part of the new breed of Web experts we trust despite their lack of qualifications. Through stories of life on the Web, an insightful take on some familiar (and some unfamiliar) Web sites, and a wicked sense of humor, Weinberger puts the Web into the social and intellectual context we need to begin assessing its true impact on our lives. The irony, according to Weinberger, is that this new technology is more in tune with our authentic selves than is the modern world. Funny, provocative, and ultimately hopeful, Small Pieces Loosely Joined makes us look at the Web--and at life--in a new light.From Small Pieces Loosely Joined:The Web has sent a jolt through our culture, zapping our economy, our ideas about the sharing of creative works, and possibly even institutions such as religion and government. Why? How do we explain the lightning charge of the Web? If it has fallen short of our initial hopes and fears about its transformational powers, why did it excite those hopes and fears in the first place? Why did this technology hit our culture like a bolt from Zeus?Suppose--just suppose--that the Web is a new world we're just beginning to inhabit...If the Web is changing bedrock concepts such as space, matter, time, perfection, public, knowledge, and morality--each a chapter of this book--no wonder we're so damn confused. That's as it should be. The Web is enabling us to rediscover what we've always known about being human: we are connected creatures in a connected world about which we care passionately...If this is true, then for all of the over-heated, exaggerated, manic-depressive coverage of the Web, we'd have to conclude that the Web in fact has not been hyped enough.
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Editorial Reviews

Amazon.com Review

David Weinberger's Small Pieces Loosely Joined does not merely celebrate the World Wide Web; it attempts to make a case that the institution has completely remodeled many of the world's self-perceptions. The book does so entertainingly, if not convincingly, and is a lively collection of epigrammatic phrases (the Web is "'place-ial' but not spatial"; "on the Web everyone will be famous to 15 people"), as well as illustrations of these changes. There are intriguing assertions: that the Web is "broken on purpose" and that its many pockets of erroneous information and its available forums for disputing, say, manufacturers' hyperbole, let people feel more comfortable with their own inherent imperfections. At other times the book seems stale: it declares that the Web has disrupted long-held axioms about time, space, and knowledge retrieval and that it has dramatically rearranged notions of community and individuality. Weinberger's analysis, though occasionally facile and too relentlessly optimistic and overstated, is surely destined to be the subject of furious debate in chat rooms the cyber-world over. --H. O'Billovich

From Publishers Weekly

Weinberger (coauthor, The Cluetrain Manifesto) mixes popular philosophy and middle-aged-white-male experience to explore his simple Internet thesis: the Web permits people to connect based on soul, not body, and the importance of the Web is not economic, but spiritual. A philosophy professor turned marketing guy turned writer, Weinberger boasts an extremely likable mainstream intellectual persona, flashes of insight and genuine literary talent. But the aspect of his personality that drives this book his first solo effort is his tendency to question. "Yes, I am undeniably a 45-55 white suburban male, but it's demeaning to see it put down on paper as if that made me like every other 45-55 white guy trapped in the suburbs," he says, in a passage about demographics gathered by scheming marketers. "And while it may be statistically true that we 45-55 white suburban males will boost our spending on erasable pens if we see a sexy babe touch one to her lips in an ad, we resent the notion that we're programmable." With touchy-feely chapter titles like "Perfection," "Togetherness," "Matter" and "Hope," Weinberger leads readers through an exploration of the Web's implications beyond Amazon.com. And if his concepts at times smack of New Age sensitivity, they are, in a way, accurate. Weinberger, a frequent commentator on NPR's All Things Considered, celebrates the Internet's gift to its users: permission to be an individual in a virtual world we can tailor to our passionate, idea-driven taste. In writing about the Web, Weinberger has written about himself his own soul and his own unwieldy and evolving comprehension of the world.
Copyright 2002 Cahners Business Information, Inc.

Product details

  • Publisher ‏ : ‎ Basic Books
  • Publication date ‏ : ‎ March 1, 2002
  • Edition ‏ : ‎ First Edition
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 0738205435
  • ISBN-13 ‏ : ‎ 978-0738205434
  • Item Weight ‏ : ‎ 13.6 ounces
  • Dimensions ‏ : ‎ 5 x 0.75 x 8.5 inches
  • Customer Reviews:
    3.7 out of 5 stars 32 ratings

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David Weinberger
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Howdy. Here are some places you can learn about me, if for some odd reason you care:

Joho the Blog:

http://www.hyperorg.com/blogger

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http://www.evident.com

Cluetrain:

http://www.cluetrain.com

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Top reviews from the United States

  • Reviewed in the United States on October 4, 2008
    David Weinberger's Small Pieces Loosely Joined is a modern classic. And while it had inspired my own writing about the Internet, I had somehow failed to share that fact with others. His 'unified theory of the web' touched upon some of the most positive aspects of the web's essence and that truly moved me. It made me more optimistic about the Internet, about its future and about its positive implications for us all. In his words, "The web has hit our culture with a force unlike that of any modern technology" but he also noted that "at no point is the web merely technology." He describes the web as extending our senses of hearing and sight. But it's also creating a new, persistent public space where our extended bodies can go. His message of the web as a medium is this: Ultimately, matter doesn't matter. If we can be together so successfully in a world that has no atoms, no space, no uniform time, no management, and no control, then maybe we've been wrong about what matters in the real world in the first place." Each chapter offers some extremely interesting thoughts that deserve a great deal of consideration.

    You might ask about Facebook, MySpace or any of the social networks today? Weinberger was first to describe the web as a social place that's been constructed voluntarily out of our passion to show others how the world looks to us; he sees those billions of pages as the social expression of this passion. These websites were built because their authors cared enough about something to take the time to write it down. The bits on the web are only bits because they are both physical and mental at the same time. We find that passion, words and the presence of others are inexplicably messy relationships on the web. These are the things that are most real there and they bind us into something more than what we are as individual pieces of matter. In some ways, it's much like the world we live in... and, at the same time, unlike the world as we think about it. In the end, it's an indivisible person that is having his ideas changed by the web. Because he is that same person offline as he is online, those ideas will also affect the world that he lives in.

    In his last chapter entitled Hope, Weinberger's eloquent writing is too good to ignore, "But the web is ours. Like a book, we are writing it, filling its pages with passionate views of our lives and world. Like a conversation, we are talking across, and despite the distances, about what matters to us, from the amusing to the life enhancing to the death defying. Like a language, the web enables us to meet not in distance but in meanings. Like the world, it is an abiding place where we can accomplish together whatever it is that our caring natures put us up to." And then he added, "Unlike the real world, the new world of the web is thoroughly and inalienably ours... We are sharing this new world not because we have to but because we want to."

    This is the book that will help you understand the Internet. Not only has it captured its essence, it is also an easy read for anyone. But don't be surprised if you find that its pages are filled with the most wondrous of thoughts... just like our real world. This just might be a good way to begin... using the Internet in earnest to better understand the world around us.

    Bob Magnant is the author of The Last Transition..., a fact-based novel about politics, the Internet and US policy in the Middle East...
    3 people found this helpful
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  • Reviewed in the United States on September 8, 2004
    "Small Pieces Loosely Joined" is one of the books that I was really excited to read. Great subject. Great author. And sure enough, within each chapter, I has some really thoughtful moments. But on balance--and maybe this was intentional--the overall connection just seemed missing (as if the chapters were loosely joined...). As a set of short stories, the chapters are provacative. Overall though it left me wanting a bit more. A good book for a slow afternoon...and hey, there's really nothing wrong with that.
    5 people found this helpful
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  • Reviewed in the United States on February 2, 2008
    My first comment is that in 2008, the book is a bit dated. I'd like to see an updated version in 2012 or so because I feel the social and philosophical statements are fundamental - the examples are just dated. I just ordered his most recent book, Everything Is Miscellaneous: The Power of the New Digital Disorder, so I have hopes of some more up to date examples. I also think a 2nd edition could pay more attention to the evolving 3-D gaming and "Second Life" type phenomena which starts to give dimension to the "second world" describe by the author.

    Weinberger's references to philosophical thought were unexpected and very helpful in my reading of this book. As someone involved in the web for many hours every day, it was refreshing to step outside of the grind and into the realm of the philosophy concerning the web. I would have liked to have seen some references to Kantian cognitive concepts which I think are applicable. I'll be so bold as to suggest the author might gain a few insights getting to know Kant.

    I absolutely loved the discussion on the embodiment of knowledge. In my reading I have not seen any one so eloquently and succinctly connect the physical and mental worlds of intelligence. His discussion of the feasibility of AI through the utilization of the web as a tool for building new relationships and social groups (as we are seeing today). From page 142: "In a truly ironic way, the bodiless Web reminds us of the bodily truths we have always lived."

    I disagree (and I think 2008 does also) with the downplay of the importance of video, graphics and audio communications in favor of the written word which Weinberger argues is the lingua franca. Perhaps this is something an update would address, but we have seen an explosion in the use and uses of video and found them to be much clearer and much closer to physical relationship than the written word could convey. The written word requires a certain command of it and in the chapter on "Matter", Weinberger fails to recognize that not everyone is a wordsmith. Multimedia brings higher authenticity to the web.

    Overall, this is definitely a book that will be shared with fellow entrepreneurs and web enthusiasts. A great morning read and worthy enough to warrant additional reading from this talented author.
    One person found this helpful
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  • Reviewed in the United States on April 22, 2002
    This cluetrain co-author and host of the Journal of the Hyperlinked Organization presents a compelling survey of not what the web should be or could be, but of what it is. Small Pieces looks at our human concepts of space, time, truth and hope, and how the web may not be a perfect world, but unlike the real world, the web is our world. This book is probably going to be a sleeper, the one we later point back at and say, "Here's where we started to understand."
    When I started reading Small Pieces, my first thought was "Nice speculation, but how do you know the first-person web is the best web?" Then it hit me: This is not a prescription for how we *should* do Internet, it's a detailed survey of the who, how and why of those who do. David challenges the pundits and frustrates the gurus of web design, but to dismiss him is to discount the grammar of a civil defense warning: Like it or not, Small Pieces is how it is in the online world.
    5 people found this helpful
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