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Smart Globalization: Designing Global Strategies, Creating Global Networks Paperback – February 28, 2003
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From the Back Cover
Smart Globalization's expert contributors¾leaders in the design of winning global strategies and in the creation of effective global networks¾include: David J. A rnold, Christopher A. Bartlett, Julian M. Birkeinshaw, J. Stewart Black, Joseph N. Fry, Sumantra Ghoshal, Vijay Govindarajan, Hal B. Gregersen, Anil K. Gupta, Stuart L. Hart, W. Chan Kim, Bruce Kogut, David L. Levy, Renée A. Mauborgne, Allen J. Morrison, Mark B. Milstein, Das Narayandas, John A. Quelch, Gordon Swartz, Stephen E. Weiss, and George S. Yip.
About the Author
D. Eleanor Westney is the Society of Sloan Fellows Professor of International Management at the Sloan School of Management, Massachusetts Institute of Technology. She is also the coauthor of Organization Theory and the Multinational Corporation.