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Smart Globalization: Designing Global Strategies, Creating Global Networks Paperback – February 28, 2003

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Editorial Reviews

From the Back Cover

Smart Globalization is a compendium of leading-edge thinking on global strategy first published in the acclaimed MIT Sloan Management Review. The central premise underlying this book is that globalization can be a double-edged sword. The global or globalizing firm has the potential to reap several types of benefits such as the vast potential of a much larger market arena, opportunities to capture scale- and location-based cost efficiencies, and exposure to a multiplicity of new product and process ideas. However, globalization also exposes the firm to numerous strategic and organizational challenges emanating from a dramatic increase in diversity, complexity, and uncertainty - external as well as internal to the firm. How managers address these challenges determines whether globalization yields competitive advantage or disadvantage and makes the company stronger or weaker. "Smart" globalization is the ability to capture the benefits and minimize the costs and risks.

Smart Globalization's expert contributors¾leaders in the design of winning global strategies and in the creation of effective global networks¾include: David J. A rnold, Christopher A. Bartlett, Julian M. Birkeinshaw, J. Stewart Black, Joseph N. Fry, Sumantra Ghoshal, Vijay Govindarajan, Hal B. Gregersen, Anil K. Gupta, Stuart L. Hart, W. Chan Kim, Bruce Kogut, David L. Levy, Renée A. Mauborgne, Allen J. Morrison, Mark B. Milstein, Das Narayandas, John A. Quelch, Gordon Swartz, Stephen E. Weiss, and George S. Yip.

About the Author

Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization and a Distinguished Scholar-Teacher at the Robert H. Smith School of Business, The University of Maryland at College Park. He is also the coauthor of The Quest for Global Dominance.

D. Eleanor Westney is the Society of Sloan Fellows Professor of International Management at the Sloan School of Management, Massachusetts Institute of Technology. She is also the coauthor of Organization Theory and the Multinational Corporation.

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Product Details

  • Paperback: 384 pages
  • Publisher: Jossey-Bass; 1 edition (February 28, 2003)
  • Language: English
  • ISBN-10: 0787965324
  • ISBN-13: 978-0787965327
  • Product Dimensions: 6 x 1 x 9.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #4,705,352 in Books (See Top 100 in Books)

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Top Customer Reviews

By J. Alvarez on February 19, 2008
Format: Paperback
I received this book along with three others for my current class in college. The other books speak on the same topic of globalization; a pretty boring topic, but necessary when earning a masters degree in business. As boring as the subject is, the other two books were fairly entertaining, and I learned much from them. This book, however...ugh. I'd be more entertained having my toes eaten off by fleas. This book is really a collection of articles by several experts on the subject. I have no doubt of their expertise, but my God, it sounds like each is trying to sound smarter than the other. Don't believe the notion that you have to sound this dry and bland to learn anything about this subject. The other books I read prove otherwise. Same material, but a much easier read. Check out "Work With Anyone Anywhere" by Michael B. Goodman or "The Entertainment Marketing Revolution" by Al Leiberman. The latter is geared more toward the entertainment industry, but it is full of useful information either way. I don't recommend "Smart Globalization," however. It's boring. It's very, very boring.
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